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Jayme Soulati

Online Self-Publishing: Write Book, Power Brand

By: Jayme Soulati | July 18, 2013 | 
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Lindsay - Book Publishing

By Jayme Soulati

In business, marketers look for the next new tactic to power the brand.

Public relations professionals are hunting for the same opportunity.

If you’re the business owner or executive, when was the last time you took an introspective look at the wealth and breadth of knowledge you’ve accumulated throughout the years?

For leaders interested in amping brand power, writing a business book, and exploring online self-publishing, brings you closer to the next marketing peak.

Write A Business Book

  • If you are a professional blogger, comb through the archives for threaded content to repurpose into a business book. This works if you have three years or more of archives. By then, the topic you cover will be obvious to readers.
  • Teach, train, and be an authority. With years of experience and expertise moving through business obstacles, and winning, this knowledge can be packaged into a resource for others on the path behind you. There is always someone who wants to learn from the experts. Make that expert you!
  • Write with opinion. Showcase insight. No one wants to read something everyone else is writing about. Because you’re in a position of leadership, showcase that spirit, and share some push-the-envelope insight about your expertise, industry, or company. Add a bit of controversial thinking to your writing, and develop healthy debate around your content.

Online Self-Publishing

  • The first book you write ought to be self-published. Use the experience to maneuver the chaos that is the online self-publishing world right now. There are oodles of software and platforms on which to publish. When you take the plunge, you become an authority by walking the talk.
  • Not confident about your topic? Then publish an eBook first, and make it free or affordable on Amazon Kindle. Maybe you want to sell it from your own website, and keep the “profits.”
  • Test the waters, get to market fast, and understand you’re not going to be rich off this experience.
  • Join self-publishing oriented groups on Google+ and LinkedIn. When you engage with those community members in the know,  you’re powering the brand by virtue of asking a question. These groups are rich with detailed answers; it’s overwhelming but definitely worth it.

Power Brand

As you journey along the self-publishing path, promote the experience:

  • Take images of media coverage and post to Instagram.
  • Take a Vine or Instagram video of your book.
  • Pin book designs you like, and ask for feedback.
  • Ask Facebook friends which book cover they like better.
  • Invite an influencer to write a forward for you, and share it on social media.
  • Crowdsource chapter headings or invite comments for the book
  • Use all social media channels to promote every stage of the book process.
  • Launch the book at an industry event. You can ask or be invited to speak at an event, and take copies of the book for all those in attendance.
  • Update all social media profiles with “author of XX.” No matter if you have an eBook or soft-cover print book you’ve self-published, this is important news.

Understand authorship is a differentiator. Your influence gets boosted a notch or two once publishing occurs. If you’re fortunate enough to work with a publisher, that’s the ultimate. Make it a goal, but first things first – keep writing!

All of the above, I know to be true from my first-hand experience writing New Blogging Tips. I wrote it from blog archives, self-published a soft-cover book, published an eBook with Amazon Kindle, and received a wider array of wonderful business opportunities as a result of authorship. 

What will your first book be about?

P.S. We’re just one week away from our free webinar with email marketing genius, DJ Waldow. Join us on Thursday, July 25 at 11 a.m. CT. Register by clicking here.

About Jayme Soulati


Jayme Soulati is the author of “Writing with Verve on the Blogging Journey,” available in soft cover and e-book. She is a hybrid public relations professional blending digital, content, and social media marketing.

12 comments
anitahovey
anitahovey

Great tips Jayme. I started my ebook today!! WOOOT! So I'm reading everything I can to help me get 'er done.

ExtremelyAvg
ExtremelyAvg

This is a fantastic post full of great tips. I'd like to add a specific group to your bullet point about G+ groups. The Writer's Discussion Group has over 12,000 members. (I didn't create it, I just participate) It is mostly free of links, as the culture is about asking questions NOT self-promotion.

When I have a questions, I go there before I ask Google. They are incredibly helpful.

If you think you're going to self-publish more than one book, then I might suggest giving Scrivener a try. It is a tool for writing and publishing. Once one learns the basics and gets the defaults set up to reflect they way you want to publish, then future tomes will be easy.

Currently, it takes me less than 20 minutes to compile all the versions needed for print, Kindle, Nook and Kobo, combined.

Howie Goldfarb
Howie Goldfarb

What a great post! I love the crowd sourcing the cover. We have so many tools now. I think publishing needs a Soundcloud equivalent. This way we can choose how many free copies can be downloaded and have links to purchase.

 @ginidietrich told me friends chose the Circle on her book because a coffee cup sits on it perfectly and the book prevents your desk from those funny circles. I of course recommended a square because a sandwich would fit on it. But marketing in the square would be a silly name.

RobBiesenbach
RobBiesenbach

I feel like these days having a book is like what having a website was 10 years ago or a print brochure decades before that. Almost a minimum requirement of doing business. If you're a creative agency, it's expected that you will have captured your approach, methodology and experience in a book.

I went the traditional route 2 years ago and published a book that has turned into a platform for lots of opportunities -- speaking, media, etc. And a month ago I challenged myself to write a first draft of a new book in 4 weeks, with my vacation as a deadline. It's all done but the intro. (And it's short: 20K words.) This one is probably going to be an ebook, but maybe I'll do print through createspace. We'll see.

In addition to the business benefits, it's tremendously satisfying. And nothing helps you clarify your brand and approach like writing it all down.

Soulati | Hybrid PR
Soulati | Hybrid PR

@Howie Goldfarb @ginidietrich Hah. I've been threatening to do a blog post (it's in my head, so that means it's in the works) with a list of all the tools and platforms the self-publishing world is using. It's mind boggling. I'm in this LinkedIn group and am astonished at the resources; yet, no one is really nailing the perfect solution.

We're in the midst of the perfect storm, actually. Hope it clears up by, oh, book number five! Heh.  How's that baby?

Latest blog post: Rolling Stone PR Faux Pas

Soulati | Hybrid PR
Soulati | Hybrid PR

@RobBiesenbach I love that story. I, too, have book two nearly done. It's the precursor to the print book this time. Still a business book and something I have to do as I know there is tons of interest. It's so exciting, really. 

What's going to happen for the late bloomers is the differentiation. With all the blogs, websites and social media channels, is anyone paying attention? Insert book.

Thanks for commenting, Rob! I hope you're in my stream?

Latest blog post: Rolling Stone PR Faux Pas

RobBiesenbach
RobBiesenbach

@Soulati | Hybrid PR True, but also, there's a glut of not-very-good free ebooks out there that people slap together. (Says the guy who wrote his in 4 weeks -- though I do plan to spend a lot of time editing, and I do plan to charge cash money and make it worth it.) Thought we were connected but I guess not -- just followed on Twitter.

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