Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More
Gini Dietrich

Use Media Relations to Generate Qualified Leads

By: Gini Dietrich | June 18, 2015 | 
Should media relations be used only for brand awareness or can it generate qualified leads? We think it's both and we'll teach you why during this free webinar... Read More
Michael Gerard

Become a Content Marketing Fox

By: Michael Gerard | June 17, 2015 | 
A content marketing fox is someone who stays ahead of the trends and seemingly always has new stuff released. Here are three ways you can become one overnight... Read More
Deirdre Breakenridge

Move Over Marketing, Here Comes PR

By: Deirdre Breakenridge | June 16, 2015 | 
The tide is shifting and PR is taking a more prominent stance in the business role. Here are five signals that show PR can—and will—take the lead very soon... Read More
Eleanor Pierce

Three Essential Blog Writing Tips for Just Before You Click Publish

By: Eleanor Pierce | June 16, 2015 | 
If you ever read or listen to something David Sedaris writes, you’ll first notice how funny he is. Though he’s not often cited as an amazing craftsman of the English language, if you can stop laughing long enough to pay attention, you’ll notice he chooses great verbs... Read More
Gini Dietrich

Public Relations: How Mark Hurd’s Online Reputation Changed

By: Gini Dietrich | June 15, 2015 | 
Mark Hurd, the co-CEO at Oracle, had a problem: His Google results depicted a bad image. So he hired a public relations professional to help him repair it... Read More
Pierre-Loic Assayag

The Seven Golden Rules to Paying Influencers

By: Pierre-Loic Assayag | June 9, 2015 | 
To pay or not to pay. That is the question. Pierre-Loïc Assayag provides the seven golden rules to paying influencers...or not. You figure out what's right... Read More
Gini Dietrich

Ten PR Lessons from House of Cards

By: Gini Dietrich | June 8, 2015 | 
Though late to the House of Cards watching game, Gini Dietrich reveals there are many PR lessons in the show. Here are 10 that stick out immediately. ... Read More
Eleanor Pierce

Persuasive Communication: Do You Know How to Beat Bias?

By: Eleanor Pierce | June 4, 2015 | 
Did you know 26 percent of Republicans and 12 percent of Democrats still believe in death panels? That's the power of anchoring. Eleanor Pierce explains how anchoring ties into persuasive communication... Read More
Eleanor Pierce

What Does a Public Relations Career Look Like?

By: Eleanor Pierce | June 3, 2015 | 
What should soon-to-be college grads know about having a PR career? For one: Competition can be fierce. Smart candidates have both analog and digital skills—and they also have great internships while they're in school... Read More