Jess Ostroff

Five Easy Ways to Adopt Social Customer Service

By: Jess Ostroff | June 10, 2014 | 
12
While you might not think your company is equipped to handle social customer service, you can take some easy steps toward adopting a social approach now... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Jason Falls

A Client Can Be Wrong; Help Set Them Straight

By: Jason Falls | June 4, 2014 | 
16
You'll always deal with clients who are wrong. The trick is to find a way to educate them by providing counsel and documenting your advice and objections... Read More
Gini Dietrich

The Lies PR Firms Tell

By: Gini Dietrich | June 3, 2014 | 
48
Sometimes they're fibs and other times they're outright lies, but there is a list of lies PR firms tell to get new business or to settle current clients... Read More
Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Clay Morgan

The Nasty Truth about Content Marketing

By: Clay Morgan | May 29, 2014 | 
24
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses. ... Read More
Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
Mary Anne Keane

Digital Times and the Innovation Report

By: Mary Anne Keane | May 28, 2014 | 
17
Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More