Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Mickie Kennedy

News Release Success: Be Found in Search Results

By: Mickie Kennedy | April 21, 2015 | 
It's time to rethink the way we write news releases. It's no longer about stuffing them full of keywords. Google will reward you for better writing now... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Stephanie Vermillion

Repurpose Content with These Six Tools

By: Stephanie Vermillion | April 16, 2015 | 
Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Corina Manea

Five Traits Every New PR Professional Needs

By: Corina Manea | April 15, 2015 | 
Do you have these five essential traits? Corina Manea explains why these traits are important for every PR professional to be successful in at TL;DR world... Read More
Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong... Read More
Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy... Read More
Gini Dietrich

Use Media Relations for Search Engine Optimization

By: Gini Dietrich | April 2, 2015 | 
In the April webinar, Gini Dietrich discusses our three-pronged approach to media relations. Use it to get on the first page of Google results and get some "ink."... Read More