Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
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By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip... Read More
Lee Polevoi

Business Jargon: Just Say No!

By: Lee Polevoi | November 4, 2013 | 
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By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, and more. The use of shopworn or technical language confuses and alienates [&hellip... Read More
Gini Dietrich

Miley Cyrus: A PR Case Study in Flawless Execution

By: Gini Dietrich | November 4, 2013 | 
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By Gini Dietrich At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid. I started the presentation off by talking about the PR case study that is Miley Cyrus. Love her or hate her, the launch of [&hellip... Read More
Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
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By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but alas. My creativity is failing me. Instead [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
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By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all about the key message – literally.  And [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
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By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously I felt exempt from his mission and [&hellip... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
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By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams about and every one of us [&hellip... Read More
Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
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By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks ago in Gin and Topics, we are [&hellip... Read More
Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
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By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I had the sheer pleasure to keynote Content [&hellip... Read More
Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
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By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. Therefore, your online reputation is a crucial factor [&hellip... Read More