Mary Anne Keane

Pitch Perfect: The Mechanics of Media Relations

By: Mary Anne Keane | April 23, 2014 | 
18
If you want to get the media coverage your story deserves, make sure you're honing in on the windup, the swing, and the follow through when making your perfect pitch... Read More
Clay Morgan

Digital in the Media World

By: Clay Morgan | April 22, 2014 | 
15
Digital media had changed everything for public and media relations professionals. So why are you still pitching like it's ... Read More
Gini Dietrich

31 Questions to Ask Yourself Before You Die

By: Gini Dietrich | April 22, 2014 | 
66
Andrea Balt turned 30 and asked herself the meaning of life. Here are 31 questions you should ask yourself before you die and still have time to change... Read More
Joan Lebow

Sales Sucks: Lessons from Jumping the Second Fence

By: Joan Lebow | April 21, 2014 | 
7
Sales and PR have a lot in common, but the idea of selling and pitching are not the same. One journalist took the leap from telling stories to spinning and selling stories. She learned that sales sucks more than spin... Read More
Gini Dietrich

Fiction Makes You a Better Storyteller and Content Producer

By: Gini Dietrich | April 21, 2014 | 
84
Two new studies by researchers at The New School and in the Netherlands have found reading literary fiction makes you more empathetic, which leads to better storytelling... Read More
Laura Petrolino

Ethical Decision Making: Why Good People Do Bad Things

By: Laura Petrolino | April 17, 2014 | 
6
Three months after the start of the trial of German Nazi Adolf Eichmann for war crimes, Yale University psychologist Stanley Milgram began a round of experiments to understand why good people might be motivated to do bad things. He was able to uncover many reasons why people do bad things so we can understand how to be better at ethical decision making... Read More
Gini Dietrich

Livefyre Sidenotes: Super Cool New Feature

By: Gini Dietrich | April 17, 2014 | 
14
Livefyre, the commenting platform we love, introduces Sidenotes. It is a way to comment on specific sentences, paragraphs, or images vs. the entire page. Check it out now!... Read More
Laura Petrolino

Ice Cream, Business Ethics, and Fair-Trade Sprinkles

By: Laura Petrolino | April 16, 2014 | 
23
You shouldn't have to sacrifice your ethics for profit. Learn how Ben & Jerry's ice cream kept both in tact, despite an acquisition by large business... Read More
Jess Ostroff

Don’t Maintain Your Reputation, Build It

By: Jess Ostroff | April 15, 2014 | 
20
You are your reputation. And maintaining it is not good enough. You have to constantly work on building it to make the most of your opportunities... Read More
Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More