Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
16
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
23
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
17
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
Clay Morgan

Crisis Management, Coast Guard Style

By: Clay Morgan | April 1, 2014 | 
13
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Gini Dietrich

Eight-Step Process to Clean-up Your Online Reputation

By: Gini Dietrich | April 1, 2014 | 
35
No matter if comments or reviews are true or untrue, your online reputation is all about first page search results. Here are eight steps for clean-up online... Read More
Sean McGinnis

Online Reputation Management and Adult Films

By: Sean McGinnis | March 31, 2014 | 
55
What does Google search, 'same name syndrome', and the world of porn have in common? A lot, as it happens. Read this story, and find out why online reputation management is so important. ... Read More
Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 
140
Spin Sucks, the book, is officially here! Our goal is to make the NY Times bestseller list, but we need your help. Learn about freebies, contests, and more right here... Read More
Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
32
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
Mary Anne Keane

Listening in Life and in PR

By: Mary Anne Keane | March 19, 2014 | 
35
Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning... Read More