Eleanor Pierce

What Does a Public Relations Career Look Like?

By: Eleanor Pierce | June 3, 2015 | 
What should soon-to-be college grads know about having a PR career? For one: Competition can be fierce. Smart candidates have both analog and digital skills—and they also have great internships while they're in school... Read More
Laura Petrolino

The Study Guide for Communications Professionals

By: Laura Petrolino | June 3, 2015 | 
Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More
Martha Simons

Use Grammatical Errors to Your Advantage

By: Martha Simons | June 2, 2015 | 
In the early 1900s, a trend began to shorten words, and even misspell them, for better efficiencies. Martha Simons describes why it's okay to make grammatical errors in your marketing... Read More
Daniel Schiller

Custom Editorial Means Setting Your Story Free

By: Daniel Schiller | June 2, 2015 | 
It's great that you create custom editorial, and even that you have some readers. But to gain real market consciousness, you must set it free. ... Read More
Gini Dietrich

No Spin Sucks Today

By: Gini Dietrich | June 1, 2015 | 
Our fearless leader is sick today so there will be no Spin Sucks posts. Please check back tomorrow!... Read More
Monique Goodyer

Legal and Ethical Issues in Marketing

By: Monique Goodyer | May 28, 2015 | 
There are many grey areas when it comes to legal and ethical issues in marketing. Recognizing where that line is takes skill. Monique Goodyer has more... Read More
Lubna Sadik

Five Tips for Effective Marketing Collateral

By: Lubna Sadik | May 28, 2015 | 
A new business, a new product, or a new service is only successful if your target market knows how to buy. Here are tips for effective marketing collateral... Read More
Gini Dietrich

The Hillary Clinton PR Campaign

By: Gini Dietrich | May 26, 2015 | 
The Clinton PR team is made up of the best of the best, but their strategy is wrong. They're trying to make her someone she is not in an attempt to make her more relatable... Read More
Lesley Vos

How to Write Like an IDIOT

By: Lesley Vos | May 21, 2015 | 
No, this isn't offensive. There is an IDIOT approach to writing that ensures your content is engaging and interesting and builds trust. Lesley Vos has more... Read More
Gini Dietrich

The 2015 Summer Reading List

By: Gini Dietrich | May 21, 2015 | 
It's the start of summer in the States and Gini Dietrich has her annual summer reading list. Get the good and the bad so you know what to savor and what to skip... Read More