Martin Waxman

Crisis Simulation: The Next Best Thing to Being There

By: Martin Waxman | August 14, 2014 | 
27
When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More
Jessica Lawlor

Three Simple Ways to Take PR 101 Tips to the Next Level

By: Jessica Lawlor | August 13, 2014 | 
26
Are you frustrated by hearing the same old PR 101 tips at every event and conference? Here are three ways to kick those up a notch to impress the media... Read More
Laura Petrolino

Crisis Communications Advice from Animals

By: Laura Petrolino | August 12, 2014 | 
15
Take a walk on the wild side when thinking through your crisis communications strategies and learn from the communications strategies of our animal friends... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | August 12, 2014 | 
25
There are six skills every PR pro needs and the list hasn't changed in three years. We still are fighting a perception issue because we haven't evolved... Read More
Andrea Goulet Ford

Are Archetypes the Key to Managing Your Next PR Crisis?

By: Andrea Goulet Ford | August 11, 2014 | 
15
Archetypes, or storytelling patterns, have long been used for developing brand personalities. But they can also be used to avoid crises in your business... Read More
Gini Dietrich

PR is More than Media Relations

By: Gini Dietrich | August 11, 2014 | 
60
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds... Read More
dev

The Importance of the Crisis Communications Drill

By: dev | August 7, 2014 | 
10
Have you ever held a crisis communications drill? Much like the military, crisis prevention starts with preparedness. Try involving your clients in a drill... Read More
Gini Dietrich

Crisis Communications 101: What You Can Learn from Union Street Guest House

By: Gini Dietrich | August 7, 2014 | 
25
Union Street Guest House is in hot water after threatening to fine their customers for negative reviews. Here is crisis communications 101 from the story... Read More
Sylvia Montgomery

Manage a Social Media Crisis in Your Professional Services Firm

By: Sylvia Montgomery | August 6, 2014 | 
9
Professional service firms deal with some unique challenges, but must take these preparation and planning steps to overcome a social media crisis... Read More
Eleanor Pierce

Social Listening Gone Wrong: Southwest Polices Tweets

By: Eleanor Pierce | August 5, 2014 | 
44
The recent social media crisis between Southwest Airlines and a customer leaves us wondering what went wrong with the company's social listening policies... Read More