dev

Rap Genius: SEO Spam, and the Tough Call at Google

By: dev | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Josh Hansen

PR Campaigns: 10 that Shook 2013

By: Josh Hansen | January 28, 2014 | 
21
In the quest for attention, brands and organizations of all sizes are launching bigger and bolder PR campaigns. Josh Hansen from Electric Dialogue rounds up some of the most talked-about PR campaigns of 2013. ... Read More
Gini Dietrich

Brand Journalism: How to Use Sponsored Content

By: Gini Dietrich | January 28, 2014 | 
51
In the fourth of our series on brand journalism, we take a look at sponsored content and how you can approach it with media outlets, blogs, and influencers in your vertical markets... Read More
Gini Dietrich

Media Relations: Why The Economist Thinks We Have it Wrong

By: Gini Dietrich | January 27, 2014 | 
79
The Economist recently wrote an article about the PR profession and how so many get it wrong. We explore how to do media relations the right way with tips and advice... Read More
Lindsay Bell

PR, Charles Dickens, and A Tale of Two Cities

By: Lindsay Bell | January 22, 2014 | 
66
What does Charles Dickens' "A Tale of Two Cities" have to do with PR and social media? Lindsay Bell tells the story of two business owners and how their use of social media led to two very different results. ... Read More
Gini Dietrich

Brand Journalism: User-Generated Content

By: Gini Dietrich | January 21, 2014 | 
38
In our third in the series on brand journalism, we look at how to create user-generated content to help build your community and expand your network. It doesn't have to be time-intensive or expensive. Just a little creativity and customers is all it takes... Read More
Gini Dietrich

11 Deadly Presentation Sins

By: Gini Dietrich | January 20, 2014 | 
77
In the January Spin Sucks Pro webinar, Rob Biesenbach, a Second City-trained actor, teaches you the 11 deadly things killing your every presentation... Read More
Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
42
Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More
Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish... Read More
Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
58
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor... Read More