Steve Aedy

Five Tips for Writing Case Studies that Rock

By: Steve Aedy | January 21, 2015 | 
7
Today is the end of the boring case study. Steve Aedy brings you five tips for writing a case study that will knock your clients and customers socks off!... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
46
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More
Eleanor Pierce

Eight PR Sins Every PR Pro Should Avoid

By: Eleanor Pierce | January 19, 2015 | 
23
Dear PR pros: In honor of the Kirby Delauter (Kirby Delauter) gaffe, we're listing eight PR sins the journalists in your life would love to see extinct... Read More
Lindsay Bell

Earned Media: Three Steps to a Killer Pitch

By: Lindsay Bell | January 15, 2015 | 
54
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More
Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
30
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Sue Duris

Understanding the Mechanics of Measurement

By: Sue Duris | January 14, 2015 | 
6
Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
63
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Laura Petrolino

Earned Media ROI in Three Steps

By: Laura Petrolino | January 12, 2015 | 
19
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More
Shonali Burke

Analytics: the Sideways Approach to Measuring PR

By: Shonali Burke | January 8, 2015 | 
22
The problem with measuring PR is that it's complicated. Try this new approach to measurement, become an analytics ninja, and turn your strategy upside down... Read More
Gini Dietrich

Online Tools that Help with PR

By: Gini Dietrich | January 8, 2015 | 
59
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help... Read More