Carrie Morgan

PR: How to Be a Rock Star Account Executive

By: Carrie Morgan | February 20, 2014 | 
21
The PR industry is always changing and it's changing quickly. The best PR account executives are focused on learning, integrating, and managing client relationships to stand above the rest. ... Read More
Lindsay Bell

Internet Hoaxes and Black Hearts

By: Lindsay Bell | February 20, 2014 | 
41
Internet hoaxes have created a 'trust no one' society. We explore this, and reveal the mother of all online hoaxes. It's dark and extremely disappointing... Read More
Brian Meeks

PR Firm Almost Lands New Client

By: Brian Meeks | February 18, 2014 | 
25
Can hiring a PR firm help an indie author sell more books and hit the New York Times' bestsellers' list? Brian Meeks, author of the Henry Wood Detective Agency series, tells a tale of his recent experiences. ... Read More
Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
167
The launch of Spin Sucks is coming up. We need your help to become a bestseller! We detail here what it takes to be a brand ambassador, and what you get in return. ... Read More
Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
36
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More
Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
19
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen. ... Read More
Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
27
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
17
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation. ... Read More
Clay Morgan

The Changing Face of Long-Form Content

By: Clay Morgan | February 5, 2014 | 
57
As long-form content becomes increasingly important, some marketers are still struggling with a definition that works. Clay Morgan explores long-form content through formatting, mixed media, and interesting presentation. ... Read More
Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
21
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains. ... Read More