Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
96
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release... Read More
Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
98
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip... Read More
Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
21
By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip... Read More
Clay Morgan

Using Dayparting to Grow Readership of Your Content

By: Clay Morgan | December 30, 2013 | 
33
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds... Read More
Clay Morgan

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Clay Morgan | December 19, 2013 | 
105
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More
Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
144
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
123
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
31
By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip... Read More
Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
20
By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip... Read More
Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
80
By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip... Read More