Laura Petrolino

The Buyer’s Journey: Ask Yourself These 11 Questions

By: Laura Petrolino | May 20, 2015 | 
Is your buyer's journey an effective one? Laura Petrolino has 11 questions to ask yourself to figure out if you have a conversion-worthy strategy... Read More
Todd Wolfenbarger

Storymaking vs. Storytelling: Learn from Mary Poppins

By: Todd Wolfenbarger | May 19, 2015 | 
In Mary Poppins, Burt transforms storytelling to storymaking when he takes the children into one of his drawings. Do the same for your brand with these tips... Read More
Gini Dietrich

Get a Bad Review Off the First Page of Search Results

By: Gini Dietrich | May 19, 2015 | 
Many of us panic when someone writes a bad review about our organization, and it's smart to be responsive. Here are four tips for content when this happens... Read More
Laura Petrolino

Customer Loyalty in a Changing World

By: Laura Petrolino | May 14, 2015 | 
Don't think customer loyalty matters for your business? Laura Petrolino provides some facts and figures on how it affects your bottom line... Read More
Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Doug Simon

Is PR Afraid to Earn Media?

By: Doug Simon | May 7, 2015 | 
Doug Simon recently was at the PR Week awards, where the top billing went to an agency that didn't earn media, rather bought it. He discusses more here... Read More
Aly Saxe

PR Measurement: No Crystal Ball Required to Predict Results

By: Aly Saxe | May 6, 2015 | 
There is one word that makes PR pros squirm: Goals. This shouldn't be the case. Aly Saxe outlines how to set goals and create better PR measurement... Read More
Jay Baer

Why You Need to Set Metrics Before Innovative Ideas

By: Jay Baer | May 5, 2015 | 
Many marketers either don't set goals or set them during the campaign. Wrong, says Jay Baer. Here is why you set goals with metrics before the work begins... Read More
Gini Dietrich

Podcast: A Behind-the-Scenes Look at a Popular PR Show

By: Gini Dietrich | May 5, 2015 | 
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made... Read More
Gini Dietrich

Feature Content that Answers Questions for Better SEO

By: Gini Dietrich | May 4, 2015 | 
In a recent Medium article, NY Times staff editor, Daniel Victor, discusses the one word (and its cousin) you should use to create content that answers questions. ... Read More