Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
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By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip... Read More
Kate Finley

Five Tips to Get Last Minute Media Coverage

By: Kate Finley | September 19, 2013 | 
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By Kate Finley If you’re a PR professional and an idealist, please stand up. You’re not alone. Most of us are, and that’s part of why we are so good at what we do. We see the bright side in order to add sunshine and joy to our clients lives through reputation building, increased awareness, tangible results, and bright, shiny, media coverage. Unfortunately, when it comes [&hellip... Read More
Gini Dietrich

Talking PR on the Street…Er, in a Hotel

By: Gini Dietrich | September 17, 2013 | 
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By Gini Dietrich This is a public service announcement. There is a terrible strain of the flu going around and it’s really bad. I don’t know what kind of rituals you do – flu shot, wear a mask, cross your fingers and toes, pray to the Saint who ensure no vomiting, or load up on vitamin C – but whatever it is, do it. On Wednesday, after [&hellip... Read More
Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
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This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip... Read More
Gini Dietrich

Hiring a PR Firm: There is a Time Investment Required

By: Gini Dietrich | September 16, 2013 | 
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By Gini Dietrich In the past week I have been asked the same question four different times during interviews. This question has never come up before and I find it strange four different people have asked it of me in just the last seven days. It is: What is the one thing you wish prospects would ask you? Think about that from your own perspective. You’re [&hellip... Read More
Gini Dietrich

Grammar Police: Twelve Mistakes Nearly Everyone Makes

By: Gini Dietrich | September 12, 2013 | 
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By Gini Dietrich As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn’t going to be crucified by the grammar police. It’s become quite comical and we enjoy giving him a hard time about it. [&hellip... Read More
Carol Vieira

Media Relations: When a Reporter Says Jump, Ask How High

By: Carol Vieira | September 11, 2013 | 
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By Carol Vieira Twelve years ago, while working for the largest science organization in the world, we had a strict rule in the media relations office: You had 10 minutes to respond to a journalist. Drilling in a sense of urgency when working with the media was a hugely valuable career lesson that reporters are your top priority. The term media relations is self-descriptive. Relationships are at [&hellip... Read More
Gini Dietrich

Seven Years of Blogging. Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 10, 2013 | 
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By Gini Dietrich Seven years ago tomorrow, Spin Sucks was born. Seven years. That’s kind of crazy, isn’t it? I’ve been thinking about this anniversary a lot this year. We’ve come a long way and I thought it’d be fun to share where it started. In the Beginning We launched this blog because some of the industry leaders were talking about this blogging thing. Back then, [&hellip... Read More
Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
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By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and no play makes a very boring [&hellip... Read More
Susan Cellura

Communications: Pain, Scars, and Glory!

By: Susan Cellura | September 3, 2013 | 
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By Susan Cellura As we have established in a previous post, I am a (cough) HUGE college football fan. So when Lindsay Bell asked me if I’d like to be a guest blogger, well, my mind went directly to football and communications. I’m hoping many of you have seen the comedy/football movie, “The Replacements,” but if not, it’s about professional football players going on strike, and how [&hellip... Read More