Corina Manea

Seven Ways to Repurpose Your PR Content

By: Corina Manea | March 1, 2017 | 
0
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process. Corina Manea has seven ways to repurpose your PR content
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Gini Dietrich

A PR Agency Survey to Determine Growth Trends

By: Gini Dietrich | March 1, 2017 | 
1
This year is a strange one because of the political environment. To better understand what it means to PR pros, Spin Sucks has created a PR Agency Survey. But we need your help! We need you to respond to the survey and share it with your agency friends
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Gini Dietrich

Where Earned Media Belongs in the Content Marketing Mix

By: Gini Dietrich | February 28, 2017 | 
10
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing
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Laura Petrolino

Four Client Communication Rules that Will Grow Your Business

By: Laura Petrolino | February 27, 2017 | 
5
Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business.
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Gini Dietrich

The Fireside Chat: Artificial Intelligence with Christopher Penn

By: Gini Dietrich | February 24, 2017 | 
6
On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years
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Charles Arment

The Vestigial Organs of Traditional PR

By: Charles Arment | February 23, 2017 | 
2
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more
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Laura Petrolino

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

By: Laura Petrolino | February 21, 2017 | 
19
From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.
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Corina Manea

How to Make Your PR Content Better with Visuals

By: Corina Manea | February 15, 2017 | 
5
How do you feel about using visuals in your PR content? How important is it to you? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content
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Laura Petrolino

Why Tough Love is Necessary for Successful Client Service

By: Laura Petrolino | February 13, 2017 | 
5
Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully
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Rachel Davidson

Align Sales and Marketing through Effective Sales Enablement

By: Rachel Davidson | February 9, 2017 | 
1
We all know sales and marketing teams don’t always play together nicely. But if you want to meet your content marketing goals, you need to bridge the gap in content strategy and execution. Rachel Davidson shows you how to do that
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