Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom
Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run
Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business
Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. How do you vet the publications and individuals who pitch you to make sure they’re aligned with your brand values? Erika Heald shares some tips