Gini Dietrich

How Communicators Can Use Big Data to Inform Decisions

By: Gini Dietrich | June 22, 2017 | 
5
The world is the communications pro's oyster now that we have Big Data. Here we explore what you need to know, what to ask yourself, and what to analyze
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Gini Dietrich

Duplicate Content, Syndicated Content, and Plain, Old Theft…Oh My!

By: Gini Dietrich | June 21, 2017 | 
4
Let's say you distribute your product in 75 countries and you want all of the websites to look the same. Is that considered duplicate content? Gini Dietrich tackles that, syndicated content, and stolen content
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Dennis Shiao

Guest Blogging and Contributed Content: It’s NOT About You

By: Dennis Shiao | June 20, 2017 | 
0
What's your guest blogging strategy? Is your contributed content all about you? Or is it about your audience? Dennis Shiao shares his own experience and what to focus on when guest blogging.
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Gini Dietrich

How to Clearly Define Your Social Media Crisis Plan

By: Gini Dietrich | June 20, 2017 | 
2
A social media crisis does not have to mean the end of the world, or even that you have to sleep at the office. With a smart plan, you can get past it quickly
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Laura Petrolino

Successful Customer Relationship Management: A Case Study

By: Laura Petrolino | June 19, 2017 | 
11
Onboarding is a crucial part of successful customer relationship management. In this case study, Laura Petrolino shows the importance of process to build relationships from day one.
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Gini Dietrich

Why We Should Welcome Our New Artificial Intelligence Overlords

By: Gini Dietrich | June 14, 2017 | 
19
Word on the street is that artificial intelligence is going to replace the communicator. We see it differently—it is here to help us be more efficient
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Shane Barker

How to Mitigate Negative Reviews with Exceptional Reputation Management

By: Shane Barker | June 7, 2017 | 
1
As a PR professional, your job is to help organizations avoid as many negative reviews as possible. That's where reputation management comes into play. This means you’ll need to take a closer look at current operations, identify problem areas, and provide suggestions to address any issues. Shane Baker shares a few ideas on how to mitigate negative reviews with exceptional reputation management
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Cynthia Dora

Five Important Ways Brands Use Content Marketing

By: Cynthia Dora | June 6, 2017 | 
2
Behind every successful brand, there is a story. Content marketing is more than written content. It's about stories that need to be told and shared. Here is how brands can use content marketing to tell their story
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Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | June 5, 2017 | 
10
Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success
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Elise Perkins

Four Simple Ideas for Your Most Un-Inspirational Writing Days

By: Elise Perkins | June 1, 2017 | 
5
Are you stuck in a bit of a rut with your writing? Do you have writer's block? What do you do to get yourself out of it? Elise Perkins says these simple ideas will come to rescue in your most un-inspirational writing days
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