Gini Dietrich

How to Craft a Personalized Media Relations Pitch

By: Gini Dietrich | May 18, 2017 | 
12
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results
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Tim Mohler

Are PR Awards Worth the Hassle or Do They Provide Enough Value?

By: Tim Mohler | May 17, 2017 | 
2
Is your PR agency competing in a PR awards program? How do you maximize your chances of winning? Tim Mohler shares tips and tricks to not only get more value out of your PR awards program entries, but to make the process easier all around
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Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
13
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
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Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
0
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
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Sandra Longcrier

Increased Business Knowledge is Key to Effective Communication

By: Sandra Longcrier | May 11, 2017 | 
0
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business before you can effectively talk about it. She has more
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Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
1
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
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Gini Dietrich

Why President Obama’s Fee Matters to the Speaking Industry

By: Gini Dietrich | May 9, 2017 | 
21
President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Gini Dietrich describes this matters to an entire industry
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Jo Trizila

Seven Skills Every PR Pro Must Have to Excel at Storytelling

By: Jo Trizila | May 8, 2017 | 
5
Storytelling is an art. Storytelling has been and always will be the single most valuable skill any PR pro must have. Jo Trizila uncovers the skill-set every PR professional must have to be a good storyteller
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Laura Petrolino

The Halo Effect in Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | May 8, 2017 | 
2
The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
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Simon Erskine Locke

Is Tunnel Vision Impeding Your View of the Sales Funnel?

By: Simon Erskine Locke | May 4, 2017 | 
0
Is tunnel vision impeding your view of the sales funnel? Knowing when you are in a tunnel is important, because you need to take time out and shift into funnel mode to gain perspective before re-focusing on the task at hand. Simon Erskine Locke explains
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