Tony Tie

Crisis Communications Lessons from the Delta Power Outage

By: Tony Tie | April 20, 2017 | 
1
Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
... Read More
Eleonora Israele

How to Build an Online Newsroom that Engages Journalists

By: Eleonora Israele | April 18, 2017 | 
0
What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom
... Read More
Iva Glavinic

It’s Time to Break Free from Your Vanity Metrics

By: Iva Glavinic | April 17, 2017 | 
9
Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run
... Read More
Rafal Salak

Five Things to Know Before You Move from a PR Agency to a Startup

By: Rafal Salak | April 13, 2017 | 
0
What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch
... Read More
Roland Alonzi

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

By: Roland Alonzi | April 12, 2017 | 
0
By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis
... Read More
Gini Dietrich

United Airlines: When a Crisis Means it’s Time to Fire the Client

By: Gini Dietrich | April 12, 2017 | 
51
Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job
... Read More
Gini Dietrich

Survey of PR Firm Leaders: How to Be in the Top 25 Percent

By: Gini Dietrich | April 11, 2017 | 
2
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business
... Read More
Laura Petrolino

Earned Media Case Study: Sperm Performance and Publication Targeting

By: Laura Petrolino | April 10, 2017 | 
4
Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.
... Read More
Gini Dietrich

The Four Pitfalls (and Fixes) of Your PR Content Strategy

By: Gini Dietrich | April 6, 2017 | 
12
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here
... Read More
Erika Heald

Are You Contributing to Fake News?

By: Erika Heald | April 5, 2017 | 
2
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. How do you vet the publications and individuals who pitch you to make sure they’re aligned with your brand values? Erika Heald shares some tips
... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]