Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
21
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More
Mary Anne Keane

To Bot or Not? The Future of Journalism

By: Mary Anne Keane | May 1, 2014 | 
7
The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it? ... Read More
Danny Brown

PR in the Digital Age: Where Now?

By: Danny Brown | April 30, 2014 | 
32
It's time to quell the myths, stop the turf wars, and get to the bottom of what the future of PR is now that we are in the middle of a digital age... Read More
Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
19
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert... Read More
Gini Dietrich

The Spin Sucks Brand Ambassador Program: A Case Study

By: Gini Dietrich | April 24, 2014 | 
141
The launch of Spin Sucks is finished and we have a great case study on how to mobilize a brand ambassador program. We cover the plan, the results, and the lessons... Read More
Howie Goldfarb

Crisis Prevention Begins Offline, Not Online

By: Howie Goldfarb | April 23, 2014 | 
15
What if you could offer quality products and services while keeping your employees happy? Would online crisis prevention be an issue? Sometimes the real crisis starts offline. If you can prevent those crises, you won't have to worry about digital crisis management... Read More
Mary Anne Keane

Pitch Perfect: The Mechanics of Media Relations

By: Mary Anne Keane | April 23, 2014 | 
19
If you want to get the media coverage your story deserves, make sure you're honing in on the windup, the swing, and the follow through when making your perfect pitch... Read More
Clay Morgan

Digital in the Media World

By: Clay Morgan | April 22, 2014 | 
15
Digital media had changed everything for public and media relations professionals. So why are you still pitching like it's ... Read More