Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Jason Falls

A Client Can Be Wrong; Help Set Them Straight

By: Jason Falls | June 4, 2014 | 
16
You'll always deal with clients who are wrong. The trick is to find a way to educate them by providing counsel and documenting your advice and objections... Read More
Gini Dietrich

The Lies PR Firms Tell

By: Gini Dietrich | June 3, 2014 | 
47
Sometimes they're fibs and other times they're outright lies, but there is a list of lies PR firms tell to get new business or to settle current clients... Read More
Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Clay Morgan

The Nasty Truth about Content Marketing

By: Clay Morgan | May 29, 2014 | 
24
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses. ... Read More
Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
Mary Anne Keane

Digital Times and the Innovation Report

By: Mary Anne Keane | May 28, 2014 | 
15
Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
32
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More
Joe Cardillo

Three Keys to Become a Disruptive Marketer

By: Joe Cardillo | May 21, 2014 | 
21
We don't need new tools to become more disruptive marketers. We need to change our mindsets to think like journalists, focus on the product, and test, test, test... Read More
Tim Washer

Making the Case for Humor and Nonsense

By: Tim Washer | May 19, 2014 | 
14
It's scary to break out of the "normal" marketing mold, especially for big brands, but adding a touch of humor can go a long way in engaging audiences... Read More