Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
69
Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a dating-like site for PR, you input when you want [&hellip... Read More
Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
68
A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s pretty certain you only ever had [&hellip... Read More
Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | June 20, 2013 | 
80
In the for-profit business world, it’s rare you get a look at what your competitors are doing, particularly if most of them are private companies. But at Counselors Academy, an organization for PR firm leaders, best practices, strategic investments, and even financials are shared among peers with the goal of making everyone better business owners. Such was the case when Ken Jacobs and George Rosenberg presented [&hellip... Read More
Kate Finley

Traditional Media Relations and Real Measurable Results

By: Kate Finley | June 19, 2013 | 
14
Today I am here to argue the case for media relations. Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap. While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way [&hellip... Read More
Gini Dietrich

Rest in Peace, Arthur Yann

By: Gini Dietrich | June 17, 2013 | 
44
On Thursday night, Arthur Yann was on the train home from the reception before Silver Anvils when he suffered a massive heart attack and passed away. He was 48. I first met Arthur in the same way I’ve met many of you…here on this blog. As the vice president of public relations for our industry’s trade organization – the Public Relations Society of America (PRSA) – [&hellip... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
98
As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle was the easy part. But you [&hellip... Read More
Gini Dietrich

Four Tips to Take Photos for Your Content

By: Gini Dietrich | June 11, 2013 | 
96
On Sunday afternoon, I participated in the Counselors Academy pre-conference session on how to take photos for your content, rather than relying on the work of someone else. Armed with just the cameras on our phones, Paul M. Bowers, sent us outside four times during the three-hour workshop to take photos. We had 10 minutes to take 10 photos each time. He began the conversation by [&hellip... Read More
Gini Dietrich

What PR Firms are Missing: Ideas

By: Gini Dietrich | June 10, 2013 | 
64
Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Scott is the founder of Idea Grove, an inbound, marketing, and PR firm based in Dallas. As entrepreneurs do, particularly when they are in similar businesses, we spent a couple of hours sharing our challenges and issues and discussing best practices. We started talking about how we started our [&hellip... Read More
Rob Biesenbach

An Easy Formula for Unlocking the Power of Stories

By: Rob Biesenbach | June 6, 2013 | 
43
As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the notion of telling a story or they’re overly confident, passing off mere “happenings” as full-fledged stories. So allow me to demystify and clarify the storytelling process so you can learn to find, shape, and tell better stories... Read More
Gini Dietrich

The PR Firm of the Future

By: Gini Dietrich | June 3, 2013 | 
135
As a business owner, I spend a lot of time thinking about what’s to come. In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around? With the Affordable Care Act coming to the U.S. workforce as early as this fall, will more organizations look for [&hellip... Read More