Lindsay Bell

The Cold Pitch and How to Nail One

By: Lindsay Bell | November 14, 2013 | 
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By Lindsay Bell In the last year and a half of being the boss-lady of this blog (I mean, second to Gini Dietrich, of course), I’ve learned a ton. I’ve learned about SEO and programming. I’ve learned about planning and patience (lots of patience!). And I’ve learned a thing or two about following my gut. I’ve always been a big ‘gut-follower.’ Whether people, possibilities, or a [&hellip... Read More
Gini Dietrich

Home Depot Crisis: Social Media Requires Being Human

By: Gini Dietrich | November 12, 2013 | 
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By Gini Dietrich Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account. Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun. Instead, it was racist and insulting. The corporation’s main account tweeted, “Which drummer is not like the other?” and accompanied a photo of two African-American men flanking a man [&hellip... Read More
Jason Dykstra

Crisis Management: Plan for the Worst

By: Jason Dykstra | November 11, 2013 | 
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By Jason Dykstra Crisis management is important – especially when dealing with children. Heart pounding, I took off after him – dragging the dog on the leash with one hand and trying not to spill my travel mug of freshly brewed coffee all over myself – towards the busy intersection. Seconds before he went barreling across the car-infested road, I stuck my foot out and brought [&hellip... Read More
Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
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By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip... Read More
Lee Polevoi

Business Jargon: Just Say No!

By: Lee Polevoi | November 4, 2013 | 
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By Lee Polevoi Jargon in business writing is like mold. It sets in while you’re looking elsewhere and before you know it, your prose and the message you want to send to the world are thoroughly infested. The words you use represent your business and your brand – to your customers and employees, vendors, investors, and more. The use of shopworn or technical language confuses and alienates [&hellip... Read More
Gini Dietrich

Miley Cyrus: A PR Case Study in Flawless Execution

By: Gini Dietrich | November 4, 2013 | 
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By Gini Dietrich At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but the foundation was laid. I started the presentation off by talking about the PR case study that is Miley Cyrus. Love her or hate her, the launch of [&hellip... Read More
Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
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By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but alas. My creativity is failing me. Instead [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
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By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were all about the key message – literally.  And [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
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By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. Obviously I felt exempt from his mission and [&hellip... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
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By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams about and every one of us [&hellip... Read More