Kimberly Crossland

Business Communication and Cussing: A Heck Yeah?

By: Kimberly Crossland | February 25, 2014 | 
30
Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand. ... Read More
Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
47
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More
Carrie Morgan

PR: How to Be a Rock Star Account Executive

By: Carrie Morgan | February 20, 2014 | 
21
The PR industry is always changing and it's changing quickly. The best PR account executives are focused on learning, integrating, and managing client relationships to stand above the rest. ... Read More
Lindsay Bell

Internet Hoaxes and Black Hearts

By: Lindsay Bell | February 20, 2014 | 
41
Internet hoaxes have created a 'trust no one' society. We explore this, and reveal the mother of all online hoaxes. It's dark and extremely disappointing... Read More
Brian Meeks

PR Firm Almost Lands New Client

By: Brian Meeks | February 18, 2014 | 
25
Can hiring a PR firm help an indie author sell more books and hit the New York Times' bestsellers' list? Brian Meeks, author of the Henry Wood Detective Agency series, tells a tale of his recent experiences. ... Read More
Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
168
The launch of Spin Sucks is coming up. We need your help to become a bestseller! We detail here what it takes to be a brand ambassador, and what you get in return. ... Read More
Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
36
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More
Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
19
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen. ... Read More
Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
27
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
17
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation. ... Read More