Gini Dietrich

Plan Your Content Using a Marketing Funnel

By: Gini Dietrich | November 18, 2014 | 
41
Do you plan your content? Too often we sit down and create content without intention. Here's an easy way to create intentional content for your organization... Read More
Paula Kiger

The Dharana of Planning

By: Paula Kiger | November 17, 2014 | 
29
What can the principles of yoga teach us about maintaining focus through the strategic planning process? How can you find your own Dharana at work... Read More
Gini Dietrich

Anonymous Social Media: Why You Shouldn’t Participate

By: Gini Dietrich | November 17, 2014 | 
72
We tend to forget that we should never put anything in writing that we don't want to come back and bite us when participating in anonymous social media... Read More
Lindsay Bell

Bad Planning: A Cautionary Tale

By: Lindsay Bell | November 12, 2014 | 
45
Today we bring you a cautionary tale. A tale about planning. Or not planning, in this case. Don't fall victim to this common, yet avoidable plague!... Read More
Michael Smart

Simplify Media Relations Planning with This Free Tool

By: Michael Smart | November 10, 2014 | 
13
The media environment is evolving. Learn to adapt your media relations planning strategy to create news stories that are actually worth picking up... Read More
Gini Dietrich

The Four-Step Process of Communications Planning

By: Gini Dietrich | November 10, 2014 | 
52
Every month, we bring you a free webinar that has actionable advice you can implement immediately. This month we talk communications planning... Read More
Gini Dietrich

How to Find the Right Content Distribution

By: Gini Dietrich | November 6, 2014 | 
86
Typically getting the right content distribution in the beginning is easy. You go to your own networks. And then you have to grow beyond them. But how... Read More
Pete Borum

Your YouTube Plan is Not the Same as TV

By: Pete Borum | November 5, 2014 | 
18
Combining the energy of video with the relationship aspect of social media, marketers can create a YouTube plan to engage with audiences in a whole new way... Read More
Gini Dietrich

Grow Your Communications Firm in 2015

By: Gini Dietrich | November 4, 2014 | 
22
It's the time of year when plans are made for the new year. While it isn't easy to grow a communications firm, there are some things you can do with the web... Read More
Brian Meeks

A Ghoulish PR Crisis Just for Halloween

By: Brian Meeks | October 30, 2014 | 
31
Sometimes one wrong click of the mouse can result in a public relations nightmare! This case study offers one perspective on overcoming a PR crisis... Read More