Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
43
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read... Read More
Jo Lynn Deal

PR Takeaways from Rogen’s Senate Subcommittee Speech

By: Jo Lynn Deal | March 17, 2014 | 
19
Imagine you're a big star. You’re prepared to give a presentation about an important subject. You’ve blasted it all over your social media channels. And only six people show up. This happened to actor Seth Rogen at the Senate Subcomittee meeting in February. This high-profile fail provides us two big PR takeaways... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More
Rob Biesenbach

Seven Lame Excuses for Mediocre Presentations

By: Rob Biesenbach | March 13, 2014 | 
13
Why do good people still give bad speeches? Here are seven excuses for delivering a sub-par presentation and why they don’t hold water... Read More
Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
60
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
25
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Clay Morgan

Thinking Time: Book a Staff Meeting for One

By: Clay Morgan | March 10, 2014 | 
16
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking. ... Read More
Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved... Read More
Gini Dietrich

Five Tips to Deal with Angry Clients

By: Gini Dietrich | March 6, 2014 | 
94
In the world of business, there are angry clients who are sometimes inappropriate and rude. Here are five tips to deal with them professionally and tactfully... Read More
Gijs Nelissen

Four PR Metrics You Can Start Using Today

By: Gijs Nelissen | March 5, 2014 | 
15
Setting key performance PR metrics and being able to measure against them easily and accurately is an important skill for today's PR professionals, as Gijs Nelissen from Prezly explains. ... Read More