Gini Dietrich

Kelly Blazek Proves Communicators Have One Chance to Get it Right

By: Gini Dietrich | March 4, 2014 | 
94
The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More
Shanna Mallon

Improve Your Writing with Six Writerly Hobbies

By: Shanna Mallon | March 3, 2014 | 
42
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More
Gini Dietrich

What Mastercard Learned about Journalistic Ethics

By: Gini Dietrich | March 3, 2014 | 
54
A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More
Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
8
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More
James Crawford

Conversions Work in Public Relations

By: James Crawford | February 26, 2014 | 
33
Why do some PR practitioners still grasp tightly to vanity metrics and AVE when modern PR demands a firm understanding of analytics and attribution? James Crawford discusses the importance of conversions and goals to the success of online and offline campaigns. ... Read More
Kimberly Crossland

Business Communication and Cussing: A Heck Yeah?

By: Kimberly Crossland | February 25, 2014 | 
30
Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand. ... Read More
Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
47
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More
Carrie Morgan

PR: How to Be a Rock Star Account Executive

By: Carrie Morgan | February 20, 2014 | 
21
The PR industry is always changing and it's changing quickly. The best PR account executives are focused on learning, integrating, and managing client relationships to stand above the rest. ... Read More
Lindsay Bell

Internet Hoaxes and Black Hearts

By: Lindsay Bell | February 20, 2014 | 
41
Internet hoaxes have created a 'trust no one' society. We explore this, and reveal the mother of all online hoaxes. It's dark and extremely disappointing... Read More
Brian Meeks

PR Firm Almost Lands New Client

By: Brian Meeks | February 18, 2014 | 
25
Can hiring a PR firm help an indie author sell more books and hit the New York Times' bestsellers' list? Brian Meeks, author of the Henry Wood Detective Agency series, tells a tale of his recent experiences. ... Read More