Gini Dietrich

11 Deadly Presentation Sins

By: Gini Dietrich | January 20, 2014 | 
77
In the January Spin Sucks Pro webinar, Rob Biesenbach, a Second City-trained actor, teaches you the 11 deadly things killing your every presentation... Read More
Martin Waxman

Communications Perspectives from Classic Board Games

By: Martin Waxman | January 16, 2014 | 
42
Start 2014 with a clean slate, renewed focus, and new skills. Martin Waxman is back from his holiday with some unexpected communications perspectives from the world of old-school tabletop and board games. ... Read More
Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish... Read More
Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
59
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor... Read More
Alicia Lawrence

How to Increase Your Response Rate in Outreach

By: Alicia Lawrence | January 7, 2014 | 
25
Want to increase the effectiveness of your blogger and media outreach programs? Pitch smarter, use the social networks to build relationships, and practice good follow up, says Alicia Lawrence in this post. ... Read More
Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
96
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release... Read More
Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
98
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip... Read More
Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
21
By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip... Read More
Clay Morgan

Using Dayparting to Grow Readership of Your Content

By: Clay Morgan | December 30, 2013 | 
33
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds... Read More
Clay Morgan

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Clay Morgan | December 19, 2013 | 
105
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain... Read More