Gini Dietrich

Four Ways to Fight Content Thieves

By: Gini Dietrich | February 23, 2015 | 
46
It doesn't matter if your content is widely read or it's a niche publication, the content thieves will get you. Gini Dietrich shares four ways to prepare... Read More
Laura Petrolino

Communications Planning: Why More is Not Better

By: Laura Petrolino | February 19, 2015 | 
18
Are you overtraining when it comes to your communications planning efforts? Laura Petrolino has the why the "more is better" philosophy is not effective... Read More
Gini Dietrich

Media Relations Done Well: Ten Ways to Personalize

By: Gini Dietrich | February 19, 2015 | 
108
Media relations is not rocket science. In fact, it's just building relationships with human beings. But it takes time. Gini Dietrich has tips to do it well... Read More
Tom Roswell

Real-Time Translation Software: Will it Change Marketing?

By: Tom Roswell | February 18, 2015 | 
6
While the Skype real-time translation isn't yet foolproof, there are opportunities to use it with marketing teams overseas. Tom Roswell has more... Read More
Kerry Gorgone

A Content Strategy Fit for an Oscar

By: Kerry Gorgone | February 17, 2015 | 
24
The granddaddy of all award shows is coming up - the Oscars. Kerry Gorgone explains how to take content strategy inspiration from the film industry. ... Read More
Gini Dietrich

Seven Steps to Dealing with Critics

By: Gini Dietrich | February 17, 2015 | 
42
None of us like to assume the critics won't be out to get us. But it's the unprepared who get burned. Gini Dietrich has tips on how to deal with critics... Read More
Laura Petrolino

Valentine’s Day Tips for Communications Pros

By: Laura Petrolino | February 16, 2015 | 
38
Valentine's Day is over. But if you're still looking for that special someone, here's how communications pros can use their skills for a successful dating strategy... Read More
Gini Dietrich

How to Create a Call-to-Action for All of Your Content

By: Gini Dietrich | February 16, 2015 | 
21
Though many of us are content creators and spend a good amount of time on it, there are many places where we forget a call-to-action. Gini Dietrich has more... Read More
Gini Dietrich

How to Create High-Quality Content

By: Gini Dietrich | February 12, 2015 | 
50
Creating high-quality content isn't easy, but Gini Dietrich has 15 questions you can ask yourself as you develop your topics to make sure it's valuable... Read More
Gini Dietrich

Tell Your Organization’s Story Without Sex

By: Gini Dietrich | February 10, 2015 | 
60
It's easy to tell your story using sex. After all, it sells, right? Wrong. Gini Dietrich explains how to tell your organization's story without using sex... Read More