Gini Dietrich

You Can Call Me “Boss”: Smart PR Measurement

By: Gini Dietrich | March 12, 2015 | 
49
It's time for the monthly Spin Sucks webinar and we have Shonali Burke. She is going to walk you through PR measurement: The good, the bad, and the deadly... Read More
Laura Petrolino

Create a Winning Sponsored Content Strategy

By: Laura Petrolino | March 11, 2015 | 
21
When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational. ... Read More
Dana Ilovich

Fall in Love with Customer Relationships

By: Dana Ilovich | March 10, 2015 | 
14
We are in the business to people era where customers expect to fall in love with you over and over again. Dana Ilovich has more on customer relationships... Read More
Gini Dietrich

The Spin Sucks Scavenger Hunt Results

By: Gini Dietrich | March 10, 2015 | 
70
The Spin Sucks Scavenger Hunt is complete and the results are in. We learned a ton about what works and what doesn't work. Join the journey and learn more... Read More
Jessica Davis

Four Content Discovery Tools to Engage

By: Jessica Davis | March 9, 2015 | 
11
Jessica Davis shares four content discovery tools you can use to improve your communications campaigns and increase efficiency... Read More
Gini Dietrich

Where Does Content Marketing Belong?

By: Gini Dietrich | March 9, 2015 | 
49
It's a silly fight that many organization have: Where does content marketing belong? Perhaps it doesn't belong to a discipline, but to everyone... Read More
Kevin Dugan

Four Tips to Help You Create Content in a tl;dr World

By: Kevin Dugan | March 5, 2015 | 
15
We live in a tl;dr world where our attention spans are only eight seconds. How you create content affects your success rate. Kevin Dugan has more... Read More
Gini Dietrich

Introducing the Spin Sucks Workbook

By: Gini Dietrich | March 5, 2015 | 
53
Working through Spin Sucks, the book, and through the scavenger hunt exercises can be a bit intimidating. That's why we've created the Spin Sucks Workbook... Read More
Laura Petrolino

Customer Experience is an Investment

By: Laura Petrolino | March 4, 2015 | 
21
Are you struggling with customer experience issues at your organization? Laura Petrolino challenges you to invest in the long-term instead of being hyper focused on short-term gain... Read More
Andrea Lehr

How to Pitch Editors Perfectly Every Time

By: Andrea Lehr | March 3, 2015 | 
7
Get to know editors before you pitch them! What do they like? How can you stand out? Andrea Lehr shares a handy dandy guide to pitch editors perfectly... Read More