Corina Manea

How to Achieve Your PR Goals When the Novelty Wears Off

By: Corina Manea | January 17, 2017 | 
3
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out
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Laura Petrolino

What Are Your 2017 Content Marketing Goals?

By: Laura Petrolino | January 16, 2017 | 
15
What skills are you building to reach your content marketing goals for 2017? Laura Petrolino shares hers and asks you to join the conversation
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Gini Dietrich

PR Content Strategy: Let’s Talk Shop!

By: Gini Dietrich | January 12, 2017 | 
4
Too often, communicators are in reactive mode, simply checking off a to-do list. A PR content strategy will get you out of that mode. Gini Dietrich has more
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Catherine Park

The Three Reasons Outsourcing PR Makes Sense

By: Catherine Park | January 11, 2017 | 
0
There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization
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Gini Dietrich

Plan to Win: How to Craft an Award-Winning PR Campaign

By: Gini Dietrich | January 11, 2017 | 
6
Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time
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Nikhil Saini

How an Effective PR Strategy Can Boost Your Brand Visibility

By: Nikhil Saini | January 9, 2017 | 
0
Your PR strategy needs to deliver trust and credibility to your customers. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more
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Ann Newland

Earned Media vs. Paid Media: Which Provides a Better Return?

By: Ann Newland | January 5, 2017 | 
0
The world of PR is evolving, whether we like it or not. The best PR strategy will combine reach and noise with credibility and creativity. Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. Ann Newland has more
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Gini Dietrich

Four Reasons the PESO Model Won’t Work in Your Organization

By: Gini Dietrich | January 5, 2017 | 
6
There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work
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Michael Manning

Three Ways to Optimize Client Communication

By: Michael Manning | January 3, 2017 | 
3
Good customer service heavily depends on your communication with clients. When conflicts arise, the solution is often as simple as communicating to uncover the problem. Michael Manning shares a few steps to follow to ensure that lines of communication are set up for success
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Gini Dietrich

The Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | January 3, 2017 | 
20
It's 2017 and it's going to be a great year! To guarantee you will have success this year, Spin Sucks has launched a 30-day communications challenge to get you there. Gini Dietrich has details, and gives you the information on how to get started
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