Alex Schiff

Crisis Communications: What Happens When You Swear at Your Customers

By: Alex Schiff | July 9, 2014 | 
16
Swearing at your customers might be one of the worst things to ever happen. Here's how a startup grew their business because of crisis communications... Read More
Mary Anne Keane

The Danger of Pay-to-Play Earned Media

By: Mary Anne Keane | July 9, 2014 | 
23
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
51
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
32
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More
Gini Dietrich

Generate Leads and Drive Sales with These Tips

By: Gini Dietrich | July 3, 2014 | 
29
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success... Read More
Shelley Pringle

Buyer Personas are Critical for Content Marketing Success

By: Shelley Pringle | July 2, 2014 | 
23
There's a ton of competition out there when it comes to content, but creating buyer personas can help you produce targeted and relevant content that sells... Read More
Lindsay Bell

Canada Day and Content Galore: Welcome July

By: Lindsay Bell | July 1, 2014 | 
17
Canada Day, Independence Day, and a month of wonderful content about social business coming to you in July from your favorite team at Spin Sucks... Read More
Gini Dietrich

25 Ways to Create Shareable Blog Content

By: Gini Dietrich | July 1, 2014 | 
29
It's certainly not easy to come up with blog content ideas day after day, but these 25 tips will help you create content people want to comment on and share... Read More
Gini Dietrich

Seven Tips to Brand Your Business Online

By: Gini Dietrich | June 30, 2014 | 
34
While you can’t control what people say about your brand, there are some things you can do to help shape perception and brand your business online... Read More
Gini Dietrich

The Social Media Mob

By: Gini Dietrich | June 26, 2014 | 
110
The social media mob is a very real thing. Someone did something wrong on the Internet? Let's get out the pitchforks and take them down! ... Read More