Gini Dietrich

Public Relations: How Mark Hurd’s Online Reputation Changed

By: Gini Dietrich | June 15, 2015 | 
Mark Hurd, the co-CEO at Oracle, had a problem: His Google results depicted a bad image. So he hired a public relations professional to help him repair it... Read More
Pierre-Loic Assayag

The Seven Golden Rules to Paying Influencers

By: Pierre-Loic Assayag | June 9, 2015 | 
To pay or not to pay. That is the question. Pierre-Loïc Assayag provides the seven golden rules to paying influencers...or not. You figure out what's right... Read More
Gini Dietrich

Ten PR Lessons from House of Cards

By: Gini Dietrich | June 8, 2015 | 
Though late to the House of Cards watching game, Gini Dietrich reveals there are many PR lessons in the show. Here are 10 that stick out immediately. ... Read More
Eleanor Pierce

Persuasive Communication: Do You Know How to Beat Bias?

By: Eleanor Pierce | June 4, 2015 | 
Did you know 26 percent of Republicans and 12 percent of Democrats still believe in death panels? That's the power of anchoring. Eleanor Pierce explains how anchoring ties into persuasive communication... Read More
Eleanor Pierce

What Does a Public Relations Career Look Like?

By: Eleanor Pierce | June 3, 2015 | 
What should soon-to-be college grads know about having a PR career? For one: Competition can be fierce. Smart candidates have both analog and digital skills—and they also have great internships while they're in school... Read More
Laura Petrolino

The Study Guide for Communications Professionals

By: Laura Petrolino | June 3, 2015 | 
Successful communications professionals are constantly learning new things, and not just about PR and marketing. Laura Petrolino explains why you might want to add psychology, history, and sociology to your research line-up. ... Read More
Martha Simons

Use Grammatical Errors to Your Advantage

By: Martha Simons | June 2, 2015 | 
In the early 1900s, a trend began to shorten words, and even misspell them, for better efficiencies. Martha Simons describes why it's okay to make grammatical errors in your marketing... Read More
Daniel Schiller

Custom Editorial Means Setting Your Story Free

By: Daniel Schiller | June 2, 2015 | 
It's great that you create custom editorial, and even that you have some readers. But to gain real market consciousness, you must set it free. ... Read More
Gini Dietrich

No Spin Sucks Today

By: Gini Dietrich | June 1, 2015 | 
Our fearless leader is sick today so there will be no Spin Sucks posts. Please check back tomorrow!... Read More
Monique Goodyer

Legal and Ethical Issues in Marketing

By: Monique Goodyer | May 28, 2015 | 
There are many grey areas when it comes to legal and ethical issues in marketing. Recognizing where that line is takes skill. Monique Goodyer has more... Read More