Clay Morgan

Crisis Management, Coast Guard Style

By: Clay Morgan | April 1, 2014 | 
12
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Gini Dietrich

Eight-Step Process to Clean-up Your Online Reputation

By: Gini Dietrich | April 1, 2014 | 
32
No matter if comments or reviews are true or untrue, your online reputation is all about first page search results. Here are eight steps for clean-up online... Read More
Sean McGinnis

Online Reputation Management and Adult Films

By: Sean McGinnis | March 31, 2014 | 
52
What does Google search, 'same name syndrome', and the world of porn have in common? A lot, as it happens. Read this story, and find out why online reputation management is so important. ... Read More
Gini Dietrich

Spin Sucks (the Book) is Here!

By: Gini Dietrich | March 31, 2014 | 
138
Spin Sucks, the book, is officially here! Our goal is to make the NY Times bestseller list, but we need your help. Learn about freebies, contests, and more right here... Read More
Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
31
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
Mary Anne Keane

Listening in Life and in PR

By: Mary Anne Keane | March 19, 2014 | 
35
Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning... Read More
Jordyn Rickard

Client Service: Learn How to Just Say “NO!”

By: Jordyn Rickard | March 18, 2014 | 
6
Saying “no” to a client can be an intimidating experience at first, but is sometimes necessary to sustain your own business and sanity. Learn the ins and outs of saying “no” and how to do it the right way, while leaving the client service relationship open for future opportunities and collaboration... Read More
Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
41
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read... Read More
Jo Lynn Deal

PR Takeaways from Rogen’s Senate Subcommittee Speech

By: Jo Lynn Deal | March 17, 2014 | 
19
Imagine you're a big star. You’re prepared to give a presentation about an important subject. You’ve blasted it all over your social media channels. And only six people show up. This happened to actor Seth Rogen at the Senate Subcomittee meeting in February. This high-profile fail provides us two big PR takeaways... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More