Gini Dietrich

Newsjacking Gone Wrong: Four Simple Rules to Heed

By: Gini Dietrich | August 19, 2014 | 
77
When the news of Robin Williams hit the masses, PR pros rushed to pitch what their client could offer. But some of what we saw is newsjacking at its worst... Read More
Howie Goldfarb

How the Zutano Blogger Outreach Program Hit Huge Audiences

By: Howie Goldfarb | August 18, 2014 | 
36
Blogger outreach can be a very powerful marketing tool if done right. And Zutano show us how to increase awareness and sales through blogger relations... Read More
Gini Dietrich

PR Agency: Boutiques vs. Large

By: Gini Dietrich | August 18, 2014 | 
63
There are pros and cons to working with a large PR agency and a boutique. Here is the beginning of such a list to help you decide which is best for you... Read More
Martin Waxman

Crisis Simulation: The Next Best Thing to Being There

By: Martin Waxman | August 14, 2014 | 
25
When it comes to an online issue or crisis, the question is not an if, but a when. Practicing a crisis simulation every few months can be your savior... Read More
Jessica Lawlor

Three Simple Ways to Take PR 101 Tips to the Next Level

By: Jessica Lawlor | August 13, 2014 | 
25
Are you frustrated by hearing the same old PR 101 tips at every event and conference? Here are three ways to kick those up a notch to impress the media... Read More
Laura Petrolino

Crisis Communications Advice from Animals

By: Laura Petrolino | August 12, 2014 | 
15
Take a walk on the wild side when thinking through your crisis communications strategies and learn from the communications strategies of our animal friends... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | August 12, 2014 | 
24
There are six skills every PR pro needs and the list hasn't changed in three years. We still are fighting a perception issue because we haven't evolved... Read More
Andrea Goulet Ford

Are Archetypes the Key to Managing Your Next PR Crisis?

By: Andrea Goulet Ford | August 11, 2014 | 
15
Archetypes, or storytelling patterns, have long been used for developing brand personalities. But they can also be used to avoid crises in your business... Read More
Gini Dietrich

PR is More than Media Relations

By: Gini Dietrich | August 11, 2014 | 
54
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds... Read More
Clay Morgan

The Importance of the Crisis Communications Drill

By: Clay Morgan | August 7, 2014 | 
10
Have you ever held a crisis communications drill? Much like the military, crisis prevention starts with preparedness. Try involving your clients in a drill... Read More