Sha-Nia Alston

An ‘Apple’ a Day Keeps the PR Critics Away

By: Sha-Nia Alston | November 12, 2015 | 
An Apple a day truly does keep the PR critics away, which Sha-Nia Alston demonstrates by providing five lessons from the innovative brand... Read More
Gini Dietrich

The 22 Greatest Villains in Literature

By: Gini Dietrich | November 12, 2015 | 
Some of the greatest villains in literature include Randall Flagg, Voldemort, Norman Bates, and Hannibal Lecter. We have 22 of the greatest of all time... Read More
Shonali Burke

How Social PR Disrupts the Status Quo

By: Shonali Burke | November 11, 2015 | 
It's time for the industry to be disrupted and Social PR is the answer. Shonali Burke walks you through what that means and what you can do about it... Read More
Gini Dietrich

The #pitchPRomise: Evolve Your Media Relations Efforts

By: Gini Dietrich | November 10, 2015 | 
The media relations world has evolved from paper copies of media lists and phone calls. But with that comes responsibility. Take the #pitchPRomise today... Read More
Cosette Jarrett

A Holiday Guide for the Content Marketer

By: Cosette Jarrett | November 9, 2015 | 
Though many a content marketer there is, it's helpful to often be reminded to go back to the basics. Cosette Jarrett does just that with these six tips... Read More
Gini Dietrich

Introducing The Modern Blogging Masterclass

By: Gini Dietrich | November 5, 2015 | 
Spin Sucks introduces its first online course, The Modern Blogging Masterclass. It's a four-week course that teaches you how to craft content for ... Read More
Andy Preisler

Content Marketing: Use the Five Principles of C.H.A.O.S.

By: Andy Preisler | November 4, 2015 | 
How CHAOS—Communicate, Help, Attract, Observe/Outfox, and Share—can build your content marketing strategy, increase brand recognition, and build community... Read More
Gini Dietrich

Narcos Proves the Perception of a PR Firm is Not Good

By: Gini Dietrich | November 4, 2015 | 
The fourth episode of season one of Narcos, the narcos hire a PR firm to help fight extradition. But the show proves the perception issue the industry faces... Read More
Gini Dietrich

Is the REI Black Friday Announcement Just a PR Stunt?

By: Gini Dietrich | November 3, 2015 | 
REI announcing they'll be closed on Black Friday *might* have been a PR stunt, but it works really well. Here's why it works for them and no one else... Read More
Christopher Whitcomb

Never Just Check the Box: A Media Relations Rule

By: Christopher Whitcomb | October 29, 2015 | 
Media relations gets harder and harder as we compete for more and more attention. Christopher Whitcomb has two tips that will help you stand out... Read More