Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
144
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
123
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Martin Waxman

Thirteen Crowdsourced Digital Media and PR Lessons of 2013

By: Martin Waxman | December 11, 2013 | 
31
By Martin Waxman It’s December. A time to celebrate, wind down, and reflect on the past 12 months – and, of course, read all the looking-forward-and-back, new year/new you and ‘resolutionary’ posts. Just before Thanksgiving, I wrote about my six social media lessons from 2013 and encouraged the Spin Sucks community to chime in with a few suggestions of your own so I could make it [&hellip... Read More
Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
20
By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip... Read More
Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
80
By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip... Read More
Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
12
by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news release and pray to the PR [&hellip... Read More
Liz Reusswig

An Emotional Case for Emoticons

By: Liz Reusswig | December 5, 2013 | 
32
By Liz Reusswig My friend Rebecca Todd recently wrote that emoticons don’t mesh with her learning style. In her post, Learning Styles: What Emoticons Can Teach Us, she made a compelling case that emoticons may be confusing and incongruous additions for those who don’t respond to visual learning. I seriously laughed out loud…not at the content of her post, which was enlightening, but because I had [&hellip... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
67
By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip... Read More
Gini Dietrich

PR Spam: The Haggler Takes the PR Industry to Task

By: Gini Dietrich | December 3, 2013 | 
75
By Gini Dietrich It’s always fun when a media outlet – such as the New York Times – takes a swat at the PR industry. That’s exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote “Swatting at a Swarm of Public Relations Spam.” The good news is he took a bigger swipe at the media list compilation companies [&hellip... Read More
Kate Finley

Why Newswire Services Don’t Work (and When They Do)

By: Kate Finley | November 27, 2013 | 
56
By Kate Finley I have a confession to make. It’s hard to say this in front of everyone and I’m hoping you won’t judge me harshly but it has to be said: I don’t use newswire distribution services. I also don’t think “putting a news release on the wire” is earned media (aka organic PR.) Instead, I think it’s advertising (aka paid media). Yikes. There. I said [&hellip... Read More