Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
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By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks ago in Gin and Topics, we are [&hellip... Read More
Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
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By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I had the sheer pleasure to keynote Content [&hellip... Read More
Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
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By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. Therefore, your online reputation is a crucial factor [&hellip... Read More
Elli Bishop

PR Career: Five Roles to Consider After You Graduate

By: Elli Bishop | October 23, 2013 | 
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By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience. PR experts are essential for anyone looking for media attention or other visibility, and there are many careers which start at the ground floor, and move to positions of higher [&hellip... Read More
Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
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By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put themselves in the center of things, and [&hellip... Read More
Sara Rude

Dating and Client Acquisition: An Eerily Similar Dance

By: Sara Rude | October 21, 2013 | 
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By Sara Rude Client acquisition: Networking, RFPs, cold calling, LinkedIn, incoming inquiries. However you go about it, trying to identify a good new client, and then actually getting them on board, is an exhausting and costly process. Remember the good old days when you could hand out a well-crafted paper note (preferably folded into an origami triangle) that simply asked you to circle yes or no [&hellip... Read More
Matt Cochran

Politics and PR: Do Your Homework

By: Matt Cochran | October 17, 2013 | 
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By Matt Cochran One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from Washington – think healthcare and energy – today’s business environment is a veritable laboratory of how companies attempt to leverage various political and regulatory audiences. Some do [&hellip... Read More
Gini Dietrich

Attend the Content Jam Keynote Virtually Today

By: Gini Dietrich | October 17, 2013 | 
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By Gini Dietrich We’re going to try something new here today. I am giving the keynote at Content Jam this morning at 9:00 CT and you are invited to attend right here on the blog! My topic is the future of content marketing so I whipped out my crystal ball (er, magic 8 ball) and looked into the next few years. We’ll first talk about the [&hellip... Read More
Kate Finley

Choosing a PR Agency: Ten Questions to Ask About Media Relations

By: Kate Finley | October 16, 2013 | 
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By Kate Finley Making major decisions within your organization such as brand direction, where and when to expand your territory, a new product launch, or choosing a PR agency to work with can easily become taxing. Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control to experts who are not always [&hellip... Read More
Gini Dietrich

News Releases: Five Ways to Avoid Google Penalties

By: Gini Dietrich | October 15, 2013 | 
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By Gini Dietrich When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups. (As a side note: Getting paid to fly home and speak is kind of the cat’s meow.) During one of the group meetings, we got to talking about search engine optimization, from a content perspective. One [&hellip... Read More