Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
36
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More
Michael Gerard

Content Marketing: New Trends to Watch

By: Michael Gerard | February 11, 2014 | 
19
As more organizations embrace content marketing as a viable customer-conversion and brand awareness tactic, new trends show the importance of technology and internal teams to make it all happen. ... Read More
Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
27
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Ann Marie van den Hurk

Crisis Communications: Preparation is Key

By: Ann Marie van den Hurk | February 6, 2014 | 
17
It's the moment that every public relations professional fears: the crisis. Mitigating a potentially destructive PR crisis always comes down to careful planning and preparation. ... Read More
Clay Morgan

The Changing Face of Long-Form Content

By: Clay Morgan | February 5, 2014 | 
57
As long-form content becomes increasingly important, some marketers are still struggling with a definition that works. Clay Morgan explores long-form content through formatting, mixed media, and interesting presentation. ... Read More
Sue Duris

Relationship Building: Start with Good Manners

By: Sue Duris | February 4, 2014 | 
22
Social media has given PR pros open access to media and journalists, but have we forgotten about the fundamentals of etiquette and good manners in our pitching tactics? Sue Duris explains. ... Read More
Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you... Read More
Heather Thompson

Agency Life to Corporate: The Red Pill or the Blue Pill

By: Heather Thompson | February 3, 2014 | 
14
The worlds of the agency and in-house marketing are very different, but living in both worlds makes more well-rounded communications and PR professionals. ... Read More
dev

Rap Genius: SEO Spam, and the Tough Call at Google

By: dev | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Josh Hansen

PR Campaigns: 10 that Shook 2013

By: Josh Hansen | January 28, 2014 | 
21
In the quest for attention, brands and organizations of all sizes are launching bigger and bolder PR campaigns. Josh Hansen from Electric Dialogue rounds up some of the most talked-about PR campaigns of 2013. ... Read More