Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
38
By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and maps and shapes that intrigues me, whether [&hellip... Read More
Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
26
By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a lot about how to satisfy our clients. How to [&hellip... Read More
Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
95
By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever there is an issue about doing business online (employees [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
107
By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the in-depth articles you should already be [&hellip... Read More
Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
50
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we looked at a lot of companies that [&hellip... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
24
By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip... Read More
Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
79
By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used to write news releases, advertorials, feature stories, [&hellip... Read More
Gini Dietrich

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

By: Gini Dietrich | September 26, 2013 | 
68
By Gini Dietrich In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, “People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient’s Medicare. There may be some interest in doing away with the program.” Seems benign enough, right? The letter was signed by a local resident, but it didn’t mention the local [&hellip... Read More
Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
18
By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip... Read More
Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
57
By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip... Read More