Lee Polevoi

How to Write Non-Salesy Sales Copy

By: Lee Polevoi | December 10, 2013 | 
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By Lee Polevoi When it comes to sales, can we agree on two things? First, no one likes to be sold to. People want to be persuaded or given the illusion they’re making their minds up for themselves. Second, we tend to do business with people (and businesses) we like and trust. So how can we write sales copy that reflects these timeless truths? Start By [&hellip... Read More
Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
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By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip... Read More
Katie Burke

Front Page Snooze: Creative News Releases Spice Up Boring

By: Katie Burke | December 9, 2013 | 
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by Katie Burke We’ve all been there. Your company has big news to announce, and you want to share it with the world. The news is significant for your business, but it’s not likely to make front page news on its own. You could beg and plead with a reporter who has covered you before or write a traditional news release and pray to the PR [&hellip... Read More
Liz Reusswig

An Emotional Case for Emoticons

By: Liz Reusswig | December 5, 2013 | 
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By Liz Reusswig My friend Rebecca Todd recently wrote that emoticons don’t mesh with her learning style. In her post, Learning Styles: What Emoticons Can Teach Us, she made a compelling case that emoticons may be confusing and incongruous additions for those who don’t respond to visual learning. I seriously laughed out loud…not at the content of her post, which was enlightening, but because I had [&hellip... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
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By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip... Read More
Gini Dietrich

PR Spam: The Haggler Takes the PR Industry to Task

By: Gini Dietrich | December 3, 2013 | 
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By Gini Dietrich It’s always fun when a media outlet – such as the New York Times – takes a swat at the PR industry. That’s exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote “Swatting at a Swarm of Public Relations Spam.” The good news is he took a bigger swipe at the media list compilation companies [&hellip... Read More
Kate Finley

Why Newswire Services Don’t Work (and When They Do)

By: Kate Finley | November 27, 2013 | 
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By Kate Finley I have a confession to make. It’s hard to say this in front of everyone and I’m hoping you won’t judge me harshly but it has to be said: I don’t use newswire distribution services. I also don’t think “putting a news release on the wire” is earned media (aka organic PR.) Instead, I think it’s advertising (aka paid media). Yikes. There. I said [&hellip... Read More
Martin Waxman

Six Digital Media and PR Lessons From 2013

By: Martin Waxman | November 27, 2013 | 
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By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip... Read More
Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
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By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip... Read More
Rebecca Todd

Learning Styles: What Emoticons Can Teach Us

By: Rebecca Todd | November 21, 2013 | 
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by Rebecca Todd I really don’t get emoticons. And before you start texting me an endless stream of them (*ahem* JSki), please allow me to explain. I am not passing judgement here, I am truly trying to bridge a chasm betwixt learning styles. I read constantly, and am rarely without a paperback in my bag, along with my ubiquitous sticky-flag highlighter pens to mark my favorite [&hellip... Read More