Martin Waxman

Six Digital Media and PR Lessons From 2013

By: Martin Waxman | November 27, 2013 | 
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By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip... Read More
Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
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By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip... Read More
Rebecca Todd

Learning Styles: What Emoticons Can Teach Us

By: Rebecca Todd | November 21, 2013 | 
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by Rebecca Todd I really don’t get emoticons. And before you start texting me an endless stream of them (*ahem* JSki), please allow me to explain. I am not passing judgement here, I am truly trying to bridge a chasm betwixt learning styles. I read constantly, and am rarely without a paperback in my bag, along with my ubiquitous sticky-flag highlighter pens to mark my favorite [&hellip... Read More
Clay Morgan

Newspapers Aren’t Quite Dead Yet

By: Clay Morgan | November 20, 2013 | 
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By Clay Morgan I came out of publishing and tend to be a bit bullish on print in general, and newspapers in particular. These days, it is easy to ignore newspapers, and there are plenty of signs that the end is near, except for the fact that those pesky things keep hanging in there. Public relations professionals know this means opportunity by providing newspapers with outstanding [&hellip... Read More
Gini Dietrich

Six Ways to Be a Strategic Thinker in PR

By: Gini Dietrich | November 19, 2013 | 
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By Gini Dietrich I remember the review I had when I was up for a promotion from account supervisor to managing supervisor. I was ready for the promotion, I knew I’d been working in that capacity for a good six months, and I had my business reasons outlined and rehearsed to present to my boss. The review went swimmingly. Everything was perfect until the very last [&hellip... Read More
Gini Dietrich

PR Agencies: What the Visa Shakeup Could Mean for the Industry

By: Gini Dietrich | November 18, 2013 | 
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By Gini Dietrich In 2001, I made the big move to Chicago (from Kansas City) to work for an advertising agency. My directive? To help build a PR department within the organization. It was like shooting fish in a barrel. All we had to do was go to the agency’s existing clients and offer our services. We generated $6 million and hired 20 people in less [&hellip... Read More
Lindsay Bell

The Cold Pitch and How to Nail One

By: Lindsay Bell | November 14, 2013 | 
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By Lindsay Bell In the last year and a half of being the boss-lady of this blog (I mean, second to Gini Dietrich, of course), I’ve learned a ton. I’ve learned about SEO and programming. I’ve learned about planning and patience (lots of patience!). And I’ve learned a thing or two about following my gut. I’ve always been a big ‘gut-follower.’ Whether people, possibilities, or a [&hellip... Read More
Gini Dietrich

Home Depot Crisis: Social Media Requires Being Human

By: Gini Dietrich | November 12, 2013 | 
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By Gini Dietrich Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account. Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun. Instead, it was racist and insulting. The corporation’s main account tweeted, “Which drummer is not like the other?” and accompanied a photo of two African-American men flanking a man [&hellip... Read More
Jason Dykstra

Crisis Management: Plan for the Worst

By: Jason Dykstra | November 11, 2013 | 
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By Jason Dykstra Crisis management is important – especially when dealing with children. Heart pounding, I took off after him – dragging the dog on the leash with one hand and trying not to spill my travel mug of freshly brewed coffee all over myself – towards the busy intersection. Seconds before he went barreling across the car-infested road, I stuck my foot out and brought [&hellip... Read More
Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
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By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip... Read More