Gini Dietrich

PR Firms: How Do You Know it’s the Right Fit?

By: Gini Dietrich | August 8, 2013 | 
37
By Gini Dietrich My team and I were in a meeting with the founder of a new startup a few weeks ago. A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do. As is very typical of us, [&hellip... Read More
Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
123
By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. After all, they typically can’t afford [&hellip... Read More
Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
44
By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. It’s become the default mode for any organization’s crisis…”Penn [&hellip... Read More
Gini Dietrich

There is No Such Thing as Off-the-Record

By: Gini Dietrich | August 1, 2013 | 
92
By Gini Dietrich By now you’ve probably heard about Anthony Weiner’s communications director going off the rails. I’m not going to repeat here what she said, but let’s just say she called a former intern some really awful names. And, if that weren’t enough, she did so while talking with a journalist. The story goes like this: A former intern wrote an article for the New York [&hellip... Read More
Lee Polevoi

Let’s Talk About Me: Writing a Professional Bio

By: Lee Polevoi | July 31, 2013 | 
23
By Lee Polevoi Even the most accomplished writers sometimes get stymied writing a professional bio, for themselves or for their clients. What’s the right amount of information to convey? What’s too much? Too little? Should I include being named vice president of PRSA in 2010? What about the “Honorary Firefighter” plaque I received for rescuing a cat from a tree? (Ed’s Note: I’d include that!) Brief [&hellip... Read More
Lindsay Bell

Business Lessons Learned: Remember to Watch Your Step

By: Lindsay Bell | July 31, 2013 | 
43
By Lindsay Bell-Wheeler As Kristen Matthews mentioned in her post yesterday, I too love life lessons. Those moments where you realize you’ve made a bad decision, or chose incorrectly. Now, as much as I love life lessons, I don’t love business lessons learned at the expense of a client. Derp. That said, much like our fearless leader Gini Dietrich (and Kristen!), I do love sharing life/business [&hellip... Read More
Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
32
By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip... Read More
Gini Dietrich

Seven Reasons the Publicis Omnicom Merger is a Big Deal

By: Gini Dietrich | July 30, 2013 | 
47
By Gini Dietrich On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, “This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They’re not incentivized to work with the sister agencies. Not to mention the [&hellip... Read More
Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
11
By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These include drop-offs in sales, increases in refund [&hellip... Read More
Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
47
By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these genius children who are brought up in [&hellip... Read More