Matt Cochran

Politics and PR: Do Your Homework

By: Matt Cochran | October 17, 2013 | 
4
By Matt Cochran One of the more fascinating aspects of public relations is helping a company decide whether it should make its concerns with regulations or legislation known publicly. Now, with entire industries embroiled in fights over demands from Washington – think healthcare and energy – today’s business environment is a veritable laboratory of how companies attempt to leverage various political and regulatory audiences. Some do [&hellip... Read More
Gini Dietrich

Attend the Content Jam Keynote Virtually Today

By: Gini Dietrich | October 17, 2013 | 
56
By Gini Dietrich We’re going to try something new here today. I am giving the keynote at Content Jam this morning at 9:00 CT and you are invited to attend right here on the blog! My topic is the future of content marketing so I whipped out my crystal ball (er, magic 8 ball) and looked into the next few years. We’ll first talk about the [&hellip... Read More
Kate Finley

Choosing a PR Agency: Ten Questions to Ask About Media Relations

By: Kate Finley | October 16, 2013 | 
10
By Kate Finley Making major decisions within your organization such as brand direction, where and when to expand your territory, a new product launch, or choosing a PR agency to work with can easily become taxing. Decisions like these can be especially challenging because they tie directly into the success of your organization, but you have to give up control to experts who are not always [&hellip... Read More
Gini Dietrich

News Releases: Five Ways to Avoid Google Penalties

By: Gini Dietrich | October 15, 2013 | 
51
By Gini Dietrich When I was in Salt Lake City a few weeks ago, not only did I get to spend time with my family, I spoke to three Vistage groups. (As a side note: Getting paid to fly home and speak is kind of the cat’s meow.) During one of the group meetings, we got to talking about search engine optimization, from a content perspective. One [&hellip... Read More
Joe Cardillo

Design Can Scale Joy in Project Management

By: Joe Cardillo | October 14, 2013 | 
38
By Joe Cardillo Design has crept into my life. But I’m not a designer. In fact, on a semi-regular basis I find myself asking an actual designer for something, and immediately follow up with “Never mind. That’s a bad idea.” That’s how Not a Designer I truly am. That said, there’s just something about creating curves and lines and maps and shapes that intrigues me, whether [&hellip... Read More
Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
26
By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a lot about how to satisfy our clients. How to [&hellip... Read More
Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
95
By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever there is an issue about doing business online (employees [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
107
By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the in-depth articles you should already be [&hellip... Read More
Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
51
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we looked at a lot of companies that [&hellip... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
24
By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip... Read More