Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
54
During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m pretty sure there were lots of swears. [&hellip... Read More
Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
140
It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I don’t already know what I’m going to [&hellip... Read More
Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
43
We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app [&hellip... Read More
Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip... Read More
Chuck Kent

Creativity vs. Me-too Content Creation

By: Chuck Kent | May 6, 2013 | 
17
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from [&hellip... Read More
Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip... Read More
Martin Waxman

Mad Men: Ad Agency of the Future

By: Martin Waxman | May 2, 2013 | 
27
We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business. The [&hellip... Read More
Gini Dietrich

The Future of PR: It’s Our Time to Lead

By: Gini Dietrich | May 2, 2013 | 
43
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if [&hellip... Read More
Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
35
In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to figure it out. But in 2013? [&hellip... Read More
Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
20
Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize a great speaker when we hear [&hellip... Read More