Hanna Knowles

Seven Ways to Deliver PR Value for Small Business Success

By: Hanna Knowles | December 5, 2016 | 
5
As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers. ... Read More
Gini Dietrich

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

By: Gini Dietrich | December 5, 2016 | 
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On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results... Read More
Gini Dietrich

A Holiday Gift to Spin Sucks Readers: From Us to You

By: Gini Dietrich | December 1, 2016 | 
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In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us!... Read More
Gini Dietrich

The 2016 PR Trends…How Did the PR Industry Do?

By: Gini Dietrich | November 29, 2016 | 
11
It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends... Read More
Zachary Evans

Getting Your Content and PR Strategies on the Same Page

By: Zachary Evans | November 28, 2016 | 
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When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more ... Read More
Katie Harrington

The PESO Model: Changing the World—One PR Campaign at a Time

By: Katie Harrington | November 23, 2016 | 
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If you want to be successful in the modern world you have to master modern PR. Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. ... Read More
Gini Dietrich

The 2016 Personal Grateful Challenge

By: Gini Dietrich | November 23, 2016 | 
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For the fourth year in a row, we challenge our community to set a timer for 10 minutes and write down everything you're grateful for—with a goal of 99. This year, though, Gini Dietrich did something a little bit differently, listed only 10, and included photos and memes... Read More
Charles Arment

The PESO Model, Edward Bernays, and Lucky Strike

By: Charles Arment | November 22, 2016 | 
3
Yes, the PESO model even works in hindsight. The only difference is that no one put a name to the elements one needs to successfully pull off an integrated public relations campaign. ... Read More
Gini Dietrich

Fake News: How PR Pros Can Ethically Fight Back

By: Gini Dietrich | November 22, 2016 | 
17
During this year's presidential election, there was an influx of fake news that spread like wildfire. One would hope it would subside, but bottom-feeding PR pros have discovered it works. Here is Gini Dietrich on how to handle it... Read More
Laura Petrolino

Three Elements Every Customer Experience Strategy Must Have

By: Laura Petrolino | November 21, 2016 | 
4
A successful customer experience strategy is about proactively considering your customer’s needs and taking measures to create the best experience possible, while at the same time knowing things won’t always go as planned and having process in place to deal with those road bumps. Laura Petrolino explains how you can do so by making sure your plan includes these three elements. ... Read More
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