Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
51
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we looked at a lot of companies that [&hellip... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
24
By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip... Read More
Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
79
By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used to write news releases, advertorials, feature stories, [&hellip... Read More
Gini Dietrich

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

By: Gini Dietrich | September 26, 2013 | 
68
By Gini Dietrich In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, “People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient’s Medicare. There may be some interest in doing away with the program.” Seems benign enough, right? The letter was signed by a local resident, but it didn’t mention the local [&hellip... Read More
Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
18
By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip... Read More
Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
57
By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip... Read More
Kate Finley

Five Tips to Get Last Minute Media Coverage

By: Kate Finley | September 19, 2013 | 
12
By Kate Finley If you’re a PR professional and an idealist, please stand up. You’re not alone. Most of us are, and that’s part of why we are so good at what we do. We see the bright side in order to add sunshine and joy to our clients lives through reputation building, increased awareness, tangible results, and bright, shiny, media coverage. Unfortunately, when it comes [&hellip... Read More
Gini Dietrich

Talking PR on the Street…Er, in a Hotel

By: Gini Dietrich | September 17, 2013 | 
62
By Gini Dietrich This is a public service announcement. There is a terrible strain of the flu going around and it’s really bad. I don’t know what kind of rituals you do – flu shot, wear a mask, cross your fingers and toes, pray to the Saint who ensure no vomiting, or load up on vitamin C – but whatever it is, do it. On Wednesday, after [&hellip... Read More
Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
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This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip... Read More
Gini Dietrich

Hiring a PR Firm: There is a Time Investment Required

By: Gini Dietrich | September 16, 2013 | 
34
By Gini Dietrich In the past week I have been asked the same question four different times during interviews. This question has never come up before and I find it strange four different people have asked it of me in just the last seven days. It is: What is the one thing you wish prospects would ask you? Think about that from your own perspective. You’re [&hellip... Read More