Kara Vanskike

Please Embrace Owned Media and Help Alleviate a Pet Peeve

By: Kara Vanskike | July 27, 2016 | 
0
Many businesses owners rely on social sites such as Facebook, Twitter or Snapchat to carry their businesses. It's very risky to build a community and conduct your business only through a site you don't own. Kara Vanskike explains why having your owned media, such as a website or blog is key to business' long-term success... Read More
Gini Dietrich

The Chemistry of Thought Leadership, Content, and PR

By: Gini Dietrich | July 26, 2016 | 
11
Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy... Read More
Jon Schickedanz

A Client Breakup is Hard: Learn And Move Forward

By: Jon Schickedanz | July 25, 2016 | 
6
Have you ever asked your clients: “What does my competition have to do to get your business?” This is a bold, yet a great question that can help you sense an imminent breakup with your client. It will help you engage with your client, take the initiative to challenge and change the relationship... Read More
Corina Manea

Five Reasons Working For a Small PR Firm is Good For Your Career

By: Corina Manea | July 21, 2016 | 
17
Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm... Read More
Laura Petrolino

Use the Buyer’s Journey to Engage Brand Advocates

By: Laura Petrolino | July 18, 2016 | 
8
Brand advocates can be a crucial resource for your business, but too often we overlook opportunities to both connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More
Gini Dietrich

Six Ways to Use Earned Media to Grow Your Business

By: Gini Dietrich | July 14, 2016 | 
5
Earned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise... Read More
Niraj Ranjan Rout

Ten Ways to Enhance Your Creativity

By: Niraj Ranjan Rout | July 12, 2016 | 
9
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing... Read More
Laura Petrolino

Three Strategy Development Lessons from Iceland Soccer

By: Laura Petrolino | July 11, 2016 | 
8
The rise of Iceland soccer was based around a long-term, goal-focused strategy development process. Laura Petrolino explains how you can apply many of these same lessons to your organization... Read More
Gini Dietrich

A Gigantic List of Tools for Communicators

By: Gini Dietrich | July 7, 2016 | 
21
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More
Berrak Sarikaya

Three Myths About Ghostwriting for an Executive

By: Berrak Sarikaya | July 6, 2016 | 
22
Ghostwriting is not easy. You have to learn your client's voice, what he/she likes or dislikes. Sometimes your expertise is challenged. Other times you only communicate with your clients' assistants. Berrak Sarikaya is set to bust a few ghostwriting myths... Read More
[postmatic_subscribe_widget]