Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
71
It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to stop by on those dates. The [&hellip... Read More
Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
63
It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re spending more and more time on the [&hellip... Read More
Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
159
It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my first deadline is one month away! [&hellip... Read More
Guest

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
15
Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team of one – that would be me [&hellip... Read More
Gini Dietrich

Tips for Using Evernote Effectively

By: Gini Dietrich | December 27, 2012 | 
38
I’m taking a few days off to recharge before hitting it hard again next week. But in order to not go completely dark here, I took a look at some of the most popular blog posts of 2011. This blog post about Evernote was in the top five AND I have some things to add to it that will be helpful for you each month in [&hellip... Read More
Guest

Online Reputation Management: A Gift that Keeps on Giving

By: Guest | December 18, 2012 | 
38
Today’s guest post is by John Millen. During the holidays, most of us take some time to reflect on where we’ve been and where we’re going. This year, why not consider a new tradition: Manage your online reputation. After all, a strong online reputation is truly the gift that keeps on giving. Your online digital footprint is now your digital life resume. What people read on the [&hellip... Read More
Guest

On Continuous Improvement through Honest Feedback

By: Guest | December 17, 2012 | 
27
Today’s guest post is by Rebecca Todd. I have to admit the whole idea of writing thoughts that will be read on the Internet scares the bejesus out of me. When Lindsay Bell first asked if I may be able to conjure up some words to be shared on Spin Sucks, the excitement and honor of being asked propelled me down the street, my dance-walking stylings garnering [&hellip... Read More
Gini Dietrich

Use the Google Keyword Tool for Content Ideas

By: Gini Dietrich | December 13, 2012 | 
82
GEEK ALERT! Last night at dinner, I sat between Andy Crestodina and Jeannie Walters and we talked about content. Yes, we are a bunch of geeks who find this interesting dinner talk. You see, like anyone else, we all have trouble coming up with ideas. And, she was lamenting how she doesn’t come up in search results around certain terms. Andy whipped out his phone, brought [&hellip... Read More
Gini Dietrich

The True Art of PR is Combining Creativity with Results

By: Gini Dietrich | December 11, 2012 | 
36
Last week, we talked about the idea that many of our bosses or clients think we’re not creative enough. It created a lot of really good conversation about why we’re not creative enough, what being creative really means, and how to bring that back into the trade while remaining focused on measurable results. Then Alex Wood sent me an article from an Australian media and entertainment [&hellip... Read More
Arment Dietrich

Enterprise 2.0 Meets the LOLCats

By: Arment Dietrich | December 5, 2012 | 
7
Today’s guest post is by Allen Mireles.  Recently I posted about the explosion of growth we’re seeing in social networks. And how those of us who’ve learned to use the social web are called on to be patient–with the scores of people still trying to figure it all out. Even when they’re being annoying because they don’t know any better. I was thinking of the familiar [&hellip... Read More