Gini Dietrich

Manage Content, Social Media, and SEO without Duplication

By: Gini Dietrich | January 22, 2013 | 
42
We have an interesting client challenge. They have six different websites and, of course, want increased search rankings and content, including a blog, for each. But the audiences are the same for each. The only reason there are so many is because of different state laws that require it. Not only that, but the keywords are the same, the topics are the same, and the content [&hellip... Read More
Lindsay Bell

Five Simple Steps to a Classic PR Disaster

By: Lindsay Bell | January 16, 2013 | 
48
Today’s guest post is by Lindsay Bell.  Allow me to introduce to you The City of Hamilton, Ontario and its partner in PR apocalypse, Dialogue Partners. Hamilton started out as bucolic rolling farmland tucked in and around the Niagara Escarpment, purchased after the War of 1812. Today it’s a bustling metropolis of just more than a half million residents, give or take a few, and sits [&hellip... Read More
Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
13
Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting of global PR network [&hellip... Read More
Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
117
We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down on the board. Soon, things such as “at the [&hellip... Read More
Guest

How Soon is Now? The Future of PR Firms, Part 1

By: Guest | January 14, 2013 | 
14
Today’s guest post is by Ken Jacobs.  In the last few months of 2012, we saw a number of posts about PR firms of the future. One, by a number of executives from various PR agencies in PR Week about what the PR firm of 2017 will look like, resulted in this sharp response from Danny Brown. I watched this discussion with interest. Only a few [&hellip... Read More
Gini Dietrich

How Paid and Earned Media Should Work Together

By: Gini Dietrich | January 10, 2013 | 
48
Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.” And they do. Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like. He says, “These deals are primarily being done by media buying firms directly with the [&hellip... Read More
Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
43
I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to look and see what we’re not [&hellip... Read More
Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
71
It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to stop by on those dates. The [&hellip... Read More
Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
63
It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re spending more and more time on the [&hellip... Read More
Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
159
It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my first deadline is one month away! [&hellip... Read More