Gini Dietrich

The Fireside Chat: Artificial Intelligence with Christopher Penn

By: Gini Dietrich | February 24, 2017 | 
3
On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years
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Charles Arment

The Vestigial Organs of Traditional PR

By: Charles Arment | February 23, 2017 | 
2
Traditional PR had some practices which may strike one as a bit weird in hindsight. However, the means and goals of PR remain the same as they have always been. Charles Arment has more
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Laura Petrolino

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

By: Laura Petrolino | February 21, 2017 | 
19
From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week.
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Corina Manea

How to Make Your PR Content Better with Visuals

By: Corina Manea | February 15, 2017 | 
5
How do you feel about using visuals in your PR content? How important is it to you? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content
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Laura Petrolino

Why Tough Love is Necessary for Successful Client Service

By: Laura Petrolino | February 13, 2017 | 
5
Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully
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Rachel Davidson

Align Sales and Marketing through Effective Sales Enablement

By: Rachel Davidson | February 9, 2017 | 
1
We all know sales and marketing teams don’t always play together nicely. But if you want to meet your content marketing goals, you need to bridge the gap in content strategy and execution. Rachel Davidson shows you how to do that
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Gini Dietrich

Build Your PR Content Strategy with This Targeted Toolbox

By: Gini Dietrich | February 8, 2017 | 
10
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article
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Erika Heald

People Love Your Brand, So Why Are Your Testimonials Terrible?

By: Erika Heald | February 7, 2017 | 
4
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers? Erika Heald gets to the root of the problem
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Gini Dietrich

Three Ways to Pitch Journalists—and Get Results

By: Gini Dietrich | February 7, 2017 | 
28
There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips
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Gini Dietrich

A Simple Way to Craft Better Awards Submissions

By: Gini Dietrich | February 2, 2017 | 
2
Too often, awards submissions go down to the wire and rarely win. If you want to win, you have to plan to win. Gini Dietrich has tips to do exactly that
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