Gini Dietrich

Grammar Police: Twelve Mistakes Nearly Everyone Makes

By: Gini Dietrich | September 12, 2013 | 
198
By Gini Dietrich As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or four of us to make sure he isn’t going to be crucified by the grammar police. It’s become quite comical and we enjoy giving him a hard time about it. [&hellip... Read More
Carol Vieira

Media Relations: When a Reporter Says Jump, Ask How High

By: Carol Vieira | September 11, 2013 | 
10
By Carol Vieira Twelve years ago, while working for the largest science organization in the world, we had a strict rule in the media relations office: You had 10 minutes to respond to a journalist. Drilling in a sense of urgency when working with the media was a hugely valuable career lesson that reporters are your top priority. The term media relations is self-descriptive. Relationships are at [&hellip... Read More
Gini Dietrich

Seven Years of Blogging. Happy Birthday, Spin Sucks!

By: Gini Dietrich | September 10, 2013 | 
144
By Gini Dietrich Seven years ago tomorrow, Spin Sucks was born. Seven years. That’s kind of crazy, isn’t it? I’ve been thinking about this anniversary a lot this year. We’ve come a long way and I thought it’d be fun to share where it started. In the Beginning We launched this blog because some of the industry leaders were talking about this blogging thing. Back then, [&hellip... Read More
Gini Dietrich

Create In-Depth Articles to Increase Your Google Authority

By: Gini Dietrich | September 5, 2013 | 
106
By Gini Dietrich In July, I decided to stop wasting my bike rides by listening to music and joined Audible. The goal? To listen to business books while I grind through a minimum of 30 miles every day. I began by “reading” Ctrl Alt Delete and then decided I would alternate between non-fiction and fiction. After all, all work and no play makes a very boring [&hellip... Read More
Susan Cellura

Communications: Pain, Scars, and Glory!

By: Susan Cellura | September 3, 2013 | 
22
By Susan Cellura As we have established in a previous post, I am a (cough) HUGE college football fan. So when Lindsay Bell asked me if I’d like to be a guest blogger, well, my mind went directly to football and communications. I’m hoping many of you have seen the comedy/football movie, “The Replacements,” but if not, it’s about professional football players going on strike, and how [&hellip... Read More
Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
63
By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual calls-to-action that drive sales, which are [&hellip... Read More
Amanda Cleary Eastep

Business Authenticity: What a Klingon Taught this Renaissance Woman

By: Amanda Cleary Eastep | August 28, 2013 | 
29
By Amanda Eastep I was a little miffed at the Klingon. My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a respite from the summer sun. I, a simple peasant woman, eyed the immense Klingon seated to our right. My little girl, sandwiched between me and the 300-pound Star Trek humanoid warrior, [&hellip... Read More
Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. The beginning (I feel like Julie [&hellip... Read More
Gini Dietrich

Youtility: Why Your Marketing Needs to Be About Help, Not Hype

By: Gini Dietrich | August 26, 2013 | 
31
By Gini Dietrich Did you know the difference between helping and selling is just two letters? Go ahead. Figure it out. I’ll wait. You good now? Other than the two letters, what is the difference between help and sell? That’s how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your customers instead of selling them. I’m fairly certain Jay needs [&hellip... Read More
Kate Finley

PR Problems: Is it Time to Fire Your Agency?

By: Kate Finley | August 21, 2013 | 
15
By Kate Finley With great power, comes great responsibility. – Stan Lee Sometimes I want to apologize on behalf of my profession. The public relations field is having a few PR problems of its own these days. This is very unfortunate, because so many people rely on us – even to the point of their livelihood. Sadly, the benchmark of public relations excellence is not always upheld [&hellip... Read More