Jane Hurst

12 Tools for Powerful Influencer Research

By: Jane Hurst | May 5, 2016 | 
How do you find the right influencers for your campaign? You need to do your research. There are loads of great online tools that will help you with your research, so you can find the right fit for your campaign. Jane Hurst shares her favorite tools... Read More
Sam Bojarski

How Are Journalists Engaging Audiences on Social?

By: Sam Bojarski | May 4, 2016 | 
Understanding the tools journalists are using to engage their audiences can inform the strategy of PR pros and help them to target the right audiences. Sam Bojarski looks at how journalists have been leveraging social streaming, listening and curation to respond and engage with audiences... Read More
Corina Manea

The Five Traits of Difficult Clients

By: Corina Manea | May 3, 2016 | 
We’ve all been there at some point in our careers when we had to deal with difficult clients. And you probably asked yourself more than once what was it you were doing wrong and how you could have made things right. But the truth is some clients are difficult just because. Corina Manea shares five traits of difficult clients. ... Read More
Gini Dietrich

Five Ways to Treat Your Clients Like Special Snowflakes

By: Gini Dietrich | May 3, 2016 | 
After watching the relationship the faculty at Tribeca Flashpoint College has with students, we turned it around with lessons for working with clients... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | May 2, 2016 | 
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Paige Donahue

Three Techniques to Write Irresistible Headlines

By: Paige Donahue | April 28, 2016 | 
Headlines offer a brief glimpse into your article. It’s where your audience forms their initial impressions of the topic at hand. With all this resting on your article headline, it’s important to write one that keeps and attracts people’s attentions. These three tips can create a change in the way people perceive your content... Read More
Sarah Clark

Why Marketers Should 💜 Emoji Speak

By: Sarah Clark | April 27, 2016 | 
The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications. Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy... Read More
Bridget Rooth

How Bad Spelling and Grammar Affect Your Content KPIs

By: Bridget Rooth | April 26, 2016 | 
Spelling and grammar are key signals of quality content which must not be neglected by marketers. Bad spelling and poor grammar can be a huge turn off for your potential customers. Here are some ways your content marketing KPIs can be directly affected... Read More
Gini Dietrich

Can Executive Thought Leadership Be Outsourced?

By: Gini Dietrich | April 26, 2016 | 
Executive thought leadership is tactic that is bandied about like it's easy to do. When, in fact, it takes a ton of time from the executive to be successful. Here are some ways to get it done with minimal involvement from the busiest professionals... Read More
Kiara Halligan

Main Principles of Conversion Content Marketing

By: Kiara Halligan | April 25, 2016 | 
People want to be wooed and romanced a bit before they sign up for anything you are selling. Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind... Read More