Salma El-Shuraf

How to Build a Strong Foundation for Thought Leadership

By: Salma El-Shuraf | March 27, 2017 | 
1
Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership
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Gini Dietrich

What is the Future of Owned Media?

By: Gini Dietrich | March 23, 2017 | 
2
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here
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Kelsey Meyer

Contributed Content is on the Rise — Here’s How to Stand Out

By: Kelsey Meyer | March 22, 2017 | 
2
No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings
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Gini Dietrich

Five Owned Media Metrics Every Communicator Should Track

By: Gini Dietrich | March 22, 2017 | 
8
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. Gini Dietrich gives you a good start
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Sherrilynne Starkie

Help Save Journalism: Pay for News

By: Sherrilynne Starkie | March 21, 2017 | 
12
As PR professionals we need to make a personal investment in quality journalism. Sherrilynne Starkie shares why it's important to pay for your news
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Gini Dietrich

Call Content Marketing What You Want, But Don’t Say it Doesn’t Exist

By: Gini Dietrich | March 21, 2017 | 
15
A recent article criticized the value of content marketing by saying it's a buzzword. When, in fact, it's one of the most powerful ways to gain traction. Gini Dietrich outlines why she thinks that criticism is wrong and what every communicator can do about it.
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Lauren Fonvielle

Five Common Solopreneur Content Marketing Mistakes to Avoid

By: Lauren Fonvielle | March 20, 2017 | 
3
One of the most effective ways for solopreneurs to attract new business is through content marketing. Your website is where you make first impression. It’s your opportunity to WOW your audience. Lauren Fonvielle has how to avoid the most common content marketing mistakes solopreneurs make
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Gini Dietrich

Five Tips to Get Your Media Pitches Opened and Read

By: Gini Dietrich | March 15, 2017 | 
9
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results
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Cecy Shveid

Four Steps for Building Customer Relationships that Last

By: Cecy Shveid | March 14, 2017 | 
3
Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships
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Gini Dietrich

The Challenges and Solutions of the PESO Model

By: Gini Dietrich | March 14, 2017 | 
21
A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution
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