Rick Riddle

Four Types of Blog Posts Proven to Generate Organic Traffic

By: Rick Riddle | February 4, 2016 | 
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To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic... Read More
Gini Dietrich

Keeping a Journal: The Power of Daily Writing

By: Gini Dietrich | February 4, 2016 | 
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The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. It's a stress reliever, but it also helps keep some sanity in your brain during traumatic events. Gini Dietrich has other reasons you should make it a daily practice... Read More
Sherrilynne Starkie

Four Ways to Use Agile Communications in Your Marketing Mix

By: Sherrilynne Starkie | February 2, 2016 | 
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Marketing and PR professionals can learn a lot from our colleagues in the IT department when it comes to strategic planning and agile communications. They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. Sherrilynne Starkie suggests we challenge the status quo to create CREACREACREA (and repeat forever)... Read More
Gini Dietrich

On Writing and Advice from Ernest Hemingway

By: Gini Dietrich | February 2, 2016 | 
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When Ernest Hemingway suggests you do something with your writing, you stop and listen. Here are books he advises you read, how to overcome writer's block, what to do about the art of revision, and more... Read More
Laura Petrolino

Ad Blocking, Brand Journalism, and the Publisher’s Dilemma

By: Laura Petrolino | February 1, 2016 | 
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An experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected... Read More
Jim Hawker

An Agency that Embraces the PESO Model

By: Jim Hawker | January 28, 2016 | 
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We could talk about the PESO model until we're blue in the face, but it's totally different to execute it. Here is Jim Hawker from Threepipe in the U.K. talking about how they use it every day with their clients...and what you can implement yourselves. ... Read More
Gini Dietrich

Content Marketing Most Certainly is Not Dead

By: Gini Dietrich | January 28, 2016 | 
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Content marketing is dead! Content marketing doesn't work! We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment. Gini Dietrich describes why we are here and what we need to do to make it to the slope of enlightenment in the Gartner Hype Cycle... Read More
Gini Dietrich

PR Earned its Place Long Before 2016

By: Gini Dietrich | January 27, 2016 | 
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It's true PR has always been an add-on, but to say it's finally earned its place at the strategy table in 2016 is bunk. Gini Dietrich asks why this is news and describes how the PESO model gives us center stage in any program... Read More
Kevin Jennings

Is Agency Specialization Truly a Joke?

By: Kevin Jennings | January 26, 2016 | 
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AdAge wrote an article last year that claimed agency specialization was a joke and we should all go back to being generalists. Kevin Jennings says that just isn't so and makes a case for why every agency should specialize. ... Read More
Gini Dietrich

Agency Specialization is Necessary for Success

By: Gini Dietrich | January 26, 2016 | 
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To specialize your agency or not to specialize your agency. That is the question. Gini Dietrich provides the reasons why you definitely should specialize—against the advice of an AdAge columnist—and provides a pre-amble to this afternoon's guest blogger... Read More