Gini Dietrich

Don’t Die PR Agencies! What the Recent Google Changes Really Mean

By: Gini Dietrich | August 20, 2013 | 
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By Gini Dietrich A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While a bit, um, dramatic, it caused many in our profession to freak out a little bit. Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, “Did Google Just Kill Online News Releases?” in response. The answer? A resounding no. That said, [&hellip... Read More
Gini Dietrich

Content Marketing: Get New Content Without Tons of Work

By: Gini Dietrich | August 19, 2013 | 
44
By Gini Dietrich Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing. And, among business-to-business organizations, 67 percent [&hellip... Read More
Frank Strong

The Shoulders of Giants: Three Essential Communications Theories

By: Frank Strong | August 15, 2013 | 
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By Frank Strong Arguably scientist and inventor, Isaac Newton was downplaying his brilliance when he allegedly said, “If I have seen further it is by standing on ye shoulders of giants.” I suspect however, the person who literally defined gravity, was speaking in far more clinical terms: He was crediting theory. In the profession of PR, indeed in the larger realm of marketing, practical experience is [&hellip... Read More
Gini Dietrich

User-Generated Content: Tips for that and Original Content

By: Gini Dietrich | August 15, 2013 | 
29
By Gini Dietrich I have a friend who runs a business in Baltimore. It’s a consulting business that provides IT services for little organizations you may have heard of such as National Geographic and the U.S. Marine Corp. She saw me speak at her Vistage group and often sends me questions about marketing, public relations, content, and social media. And, like I recommend to all of our [&hellip... Read More
Gini Dietrich

Six Tips for Better Public Speaking

By: Gini Dietrich | August 13, 2013 | 
100
By Gini Dietrich I love Mexican food. If I could eat it every day, I would. I used to try to limit it to once a month, but I decided a couple of years ago, I exercise enough, I can eat it once a week. When I’m in a new city or we want to try a new Mexican restaurant, I judge the place by their [&hellip... Read More
Tara Geissinger

Did Google Just Kill Online News Releases?

By: Tara Geissinger | August 12, 2013 | 
25
By Tara Geissinger There is a lot of discussion taking place right now regarding anchor text links and online news releases. The recent update from Google now also warns against over optimization of anchor text within news releases, in addition to article sites. Does this mean news releases are suddenly “bad?” Of course not. They have been an important part of the marketing and PR mix since long before [&hellip... Read More
Laura Click

Customized Content for Each Social Media Channel

By: Laura Click | August 8, 2013 | 
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By Laura Click I recently read an article on Marketo’s blog about the need to modernize the traditional news release. The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens of social media. For instance, will the release headline stand out in the Facebook stream? Can you distill the information down to a [&hellip... Read More
Gini Dietrich

PR Firms: How Do You Know it’s the Right Fit?

By: Gini Dietrich | August 8, 2013 | 
37
By Gini Dietrich My team and I were in a meeting with the founder of a new startup a few weeks ago. A very smart man, he asked us to spend a little time educating him about public relations, marketing, social media, and how they all interact because he knows his business very well, but nothing about what we do. As is very typical of us, [&hellip... Read More
Gini Dietrich

Media Relations: How to Do it On Your Own

By: Gini Dietrich | August 6, 2013 | 
123
By Gini Dietrich Yesterday I was strolling through Twitter when I saw a tweet from my new friend Rebekah Iliff that said, “Dear @Inc: You do a GRAVE disservice here” and it linked to a story called, “How to Do Your Own PR.” I’m a big proponent of helping small business owners figure out how to do some of this themselves. After all, they typically can’t afford [&hellip... Read More
Gini Dietrich

Issues Management: Get to it Before a Crisis Erupts

By: Gini Dietrich | August 5, 2013 | 
44
By Gini Dietrich When things go wrong, it’s typically framed as a public relations problem. Jerry Sandusky abuses boys? It’s a PR problem. Tiger Woods in a car accident? It’s a PR problem. Executives at the Susan G. Komen Foundation defund Planned Parenthood? It’s a PR problem. Paula Deen says the “n” word? It’s a PR problem. It’s become the default mode for any organization’s crisis…”Penn [&hellip... Read More