Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
134
I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the same word 50,000 times (I checked). You [&hellip... Read More
Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
93
How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so [&hellip... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
21
Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my [&hellip... Read More
Gini Dietrich

The Lance Armstong PR Crisis

By: Gini Dietrich | October 25, 2012 | 
155
At the end of August, the New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” and links to various articles. I read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My stance was, as a business owner, there [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
0
Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to identify opportunities and devise story angles in [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
11
Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR six years ago and since then I [&hellip... Read More
Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
120
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time someone have fun with these guys instead [&hellip... Read More
Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
66
I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal) get me through those long boring hours. This [&hellip... Read More
Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
73
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your News Release” when asked if it was OK to [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
116
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. I love that. Today I want to [&hellip... Read More