Laura Petrolino

The Zoom Method of Communications Strategy Success

By: Laura Petrolino | August 29, 2016 | 
Learning to zoom is a skill every communications professional MUST learn. Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. Laura Petrolino has more... Read More
Erika Heald

How Lazy Content Curation Is Ruining Your Influencer Relationships

By: Erika Heald | August 24, 2016 | 
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content... Read More
Michael Smart

Are the Media Ignoring Your Email Pitches?

By: Michael Smart | August 23, 2016 | 
Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you... Read More
Steve Randazzo

Why Agencies Need to Play Nice In the Sandbox

By: Steve Randazzo | August 22, 2016 | 
Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more... Read More
Elise Perkins

Podcasting: The New Frontier for Women Bloggers

By: Elise Perkins | August 18, 2016 | 
The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way... Read More
Laura Petrolino

Challenge Consumer Perspectives with Brand Storytelling

By: Laura Petrolino | August 15, 2016 | 
Does you brand challenge a consumer's perspectives or habits? Laura Petrolino explains how to use brand storytelling to effectively change behavior... Read More
Gini Dietrich

The Wheel and Spoke Model of Content Marketing

By: Gini Dietrich | August 11, 2016 | 
There is much debate about where content lives and whether or not the wheel and spoke model of communications is dead. Here is a different look at it... Read More
Nicole Rodrigues

How to Keep Clients from Tripping Up at Red Carpet Events

By: Nicole Rodrigues | August 8, 2016 | 
Red carpet ready means leaving a positive impression while connecting with other influencers, and developing meaningful relationships with the media. Nicole Rodrigues shares some valuable lessons ... Read More
Laura Petrolino

Four Skills to Build an Exceptional Client Relationship

By: Laura Petrolino | August 1, 2016 | 
Client service is both an art and a science. Laura Petrolino explains why nuance is so important in developing a successful client relationship and four skill which can help you master it. ... Read More
Charles Arment

Spin Sucks Lies: The History of Public Relations

By: Charles Arment | July 28, 2016 | 
The history of public relations, at least in the United States, has an awfully tarnished reputation. But even with that history, the perception of PR is going to change if Spin Sucks gets its way. ... Read More