Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
47
It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how to get there. When we made [&hellip... Read More
Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
57
You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. After all, if celebrities, sports figures, [&hellip... Read More
Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
37
The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance it could happen to you, if it [&hellip... Read More
Hannah Stacey

Five Things You Can’t Expect from an Unpaid Intern

By: Hannah Stacey | May 16, 2013 | 
30
Ahh, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time. But hopefully you emerge from the whole sorry mess a better, more enlightened person [&hellip... Read More
Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
54
During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m pretty sure there were lots of swears. [&hellip... Read More
Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
140
It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I don’t already know what I’m going to [&hellip... Read More
Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
43
We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app [&hellip... Read More
Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip... Read More
Chuck Kent

Creativity vs. Me-too Content Creation

By: Chuck Kent | May 6, 2013 | 
17
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from [&hellip... Read More
Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip... Read More