Kate Finley

Traditional Media Relations and Real Measurable Results

By: Kate Finley | June 19, 2013 | 
14
Today I am here to argue the case for media relations. Amid the ever-present search for better measurement tools, and recent emphasis on the importance of content marketing in PR, I feel this old friend has started to get a bum rap. While it’s true traditional media can be an excellent tool for increasing awareness, my stance is it can also be a valuable, measurable way [&hellip... Read More
Gini Dietrich

Rest in Peace, Arthur Yann

By: Gini Dietrich | June 17, 2013 | 
44
On Thursday night, Arthur Yann was on the train home from the reception before Silver Anvils when he suffered a massive heart attack and passed away. He was 48. I first met Arthur in the same way I’ve met many of you…here on this blog. As the vice president of public relations for our industry’s trade organization – the Public Relations Society of America (PRSA) – [&hellip... Read More
Gini Dietrich

Vote for the Spin Sucks Subtitle

By: Gini Dietrich | June 13, 2013 | 
98
As many of you know, I am in the middle of writing Spin Sucks, the book. It’s a little more than half-finished (yay!) and it’s getting down to crunch time. Not only do I have to finish the book by August 1, now is the time the edits begin and we have to choose a subtitle. You’d think the subtitle was the easy part. But you [&hellip... Read More
Gini Dietrich

Four Tips to Take Photos for Your Content

By: Gini Dietrich | June 11, 2013 | 
98
On Sunday afternoon, I participated in the Counselors Academy pre-conference session on how to take photos for your content, rather than relying on the work of someone else. Armed with just the cameras on our phones, Paul M. Bowers, sent us outside four times during the three-hour workshop to take photos. We had 10 minutes to take 10 photos each time. He began the conversation by [&hellip... Read More
Gini Dietrich

What PR Firms are Missing: Ideas

By: Gini Dietrich | June 10, 2013 | 
64
Yesterday I had the distinct pleasure of (finally) meeting Scott Baradell (and his gorgeous wife) in person. Scott is the founder of Idea Grove, an inbound, marketing, and PR firm based in Dallas. As entrepreneurs do, particularly when they are in similar businesses, we spent a couple of hours sharing our challenges and issues and discussing best practices. We started talking about how we started our [&hellip... Read More
Rob Biesenbach

An Easy Formula for Unlocking the Power of Stories

By: Rob Biesenbach | June 6, 2013 | 
43
As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the notion of telling a story or they’re overly confident, passing off mere “happenings” as full-fledged stories. So allow me to demystify and clarify the storytelling process so you can learn to find, shape, and tell better stories... Read More
Gini Dietrich

The PR Firm of the Future

By: Gini Dietrich | June 3, 2013 | 
135
As a business owner, I spend a lot of time thinking about what’s to come. In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around? With the Affordable Care Act coming to the U.S. workforce as early as this fall, will more organizations look for [&hellip... Read More
Kate Finley

Five Ways YOU Can Be a Dream PR Intern

By: Kate Finley | May 29, 2013 | 
22
Interns and internships. Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us. It’s not that your first PR internship was intended to blow up in your face, and it’s not that we don’t want our interns to succeed. It’s just that somehow… there seemed to be a disconnect, leaving all [&hellip... Read More
Gini Dietrich

What is PR? Tactics a PR Pro Will Use Today

By: Gini Dietrich | May 29, 2013 | 
52
Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking? Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap? At a networking event. In a business setting. And somehow this is a PR skill? Clearly, I’m astounded (I’m still not over it), but it got me thinking. Why do people think [&hellip... Read More
Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
47
It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how to get there. When we made [&hellip... Read More