Kristen Matthews

Blogging for Pay: Should Brands Pay for Mentions?

By: Kristen Matthews | July 30, 2013 | 
33
By Kristen Matthews Wow, I love life lessons. And I love to share my life lessons, so here goes… I talk to brands and agencies about their outreach process on a daily basis. This gives me an in depth understanding of blogger outreach from the point-of-view of marketers and PR pros. This is what we’d call a one-sided perspective. This became really apparent when I wrote [&hellip... Read More
Gini Dietrich

Seven Reasons the Publicis Omnicom Merger is a Big Deal

By: Gini Dietrich | July 30, 2013 | 
47
By Gini Dietrich On Sunday, when I read the announcement of Omnicom and Publicis merging, I said to a friend, “This will be interesting. Having worked for Omnicom, I know how hard it is to work with the sister agencies. The partners are incentivized to get the most profit out of their P&L. They’re not incentivized to work with the sister agencies. Not to mention the [&hellip... Read More
Mike Zammuto

How and When to Respond to Negative Reviews

By: Mike Zammuto | July 29, 2013 | 
12
By Mike Zammuto For business owners, there are few occurrences more unwelcome than the proliferation of negative online reviews. Bad online reviews are damaging to any business owner’s ego, but they are hardly just matters of vanity. Because so many consumers use online review sites to inform their purchasing decisions, companies beset with bad reviews can face dire consequences. These include drop-offs in sales, increases in refund [&hellip... Read More
Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
47
By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these genius children who are brought up in [&hellip... Read More
Martin Waxman

Community Management is the New PR

By: Martin Waxman | July 24, 2013 | 
32
By Martin Waxman Yesterday I talked about the future of PR and why the industry is at a crossroads. I touched on the challenges we face, and the choice we must make to redefine and recreate who we are, and what it is we do. So here goes: I believe community management is the new PR. I’m not the first to say this. For several years, Shonali [&hellip... Read More
Martin Waxman

What’s the Future of PR?

By: Martin Waxman | July 23, 2013 | 
30
By Martin Waxman There’s an old joke about the difference between advertising and PR. In advertising you pay…in PR you pray. These days, however, all the marketing disciplines seem to be doing their fair share of praying. We’re all trying to figure out where the seismic shifts are taking us... Read More
Jayme Soulati

Online Self-Publishing: Write Book, Power Brand

By: Jayme Soulati | July 18, 2013 | 
13
By Jayme Soulati In business, marketers look for the next new tactic to power the brand. Public relations professionals are hunting for the same opportunity. If you’re the business owner or executive, when was the last time you took an introspective look at the wealth and breadth of knowledge you’ve accumulated throughout the years? For leaders interested in amping brand power, writing a business book, and [&hellip... Read More
Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
51
By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the [&hellip... Read More
dev

Blogger Relations Made Easy with GroupHigh

By: dev | July 15, 2013 | 
17
By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the Woofie. The problem? You only have [&hellip... Read More
Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
51
By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it. [&hellip... Read More