Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
51
By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the [&hellip... Read More
dev

Blogger Relations Made Easy with GroupHigh

By: dev | July 15, 2013 | 
17
By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the Woofie. The problem? You only have [&hellip... Read More
Gini Dietrich

Are You Ready to Hire a PR Firm?

By: Gini Dietrich | July 11, 2013 | 
51
By Gini Dietrich I was in a meeting the other day with the chief executive officer and the chief marketing officer of an organization that is right on the tipping point of success. They’ve done a lot of the right things: Their sales team has the right connections, they’re gaining industry recognition, and they have the right people both setting the strategy and executing on it. [&hellip... Read More
Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
56
By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I sat down next to Abbie and asked [&hellip... Read More
Maritza Diaz

How Film and TV Jobs Prepared Me for PR

By: Maritza Diaz | July 8, 2013 | 
13
By Maritza Diaz At my first PR job I was told, “The agency will love you because of your production background.” I thought, “Well that’s a first.” It turned out she was right. A film publicity storm was about to make landfall, and my film and TV jobs on productions such as ALI, I Love You Philip Morris, Top Chef 3, and New in Town – [&hellip... Read More
Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
89
By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out what was going on. Well, reconsider [&hellip... Read More
Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
13
By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done their research. So should you. Depending on [&hellip... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
103
By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was six years old again, hiding in my [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
36
My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of his innate ability to make people [&hellip... Read More
Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
51
I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that whole problem with authority thing that [&hellip... Read More