Gini Dietrich

The Fireside Chat: An Inside PR Co-Op with Tyler Brown

By: Gini Dietrich | July 28, 2017 | 
On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer
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Gini Dietrich

PR Measurement: What to Measure at Each Stage of the Funnel

By: Gini Dietrich | July 27, 2017 | 
Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer
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Gini Dietrich

Four Ways to Generate Instant Blog Post Ideas

By: Gini Dietrich | July 26, 2017 | 
Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues
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Tim A. Bohlen

Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin

By: Tim A. Bohlen | July 25, 2017 | 
Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains
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Gini Dietrich

Anthony Scaramucci Cannot Fix a PR Problem with Better Messaging

By: Gini Dietrich | July 25, 2017 | 
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not
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Laura Petrolino

Six Things to Write About When You Don’t Know What to Write About

By: Laura Petrolino | July 24, 2017 | 
Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several).
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Gini Dietrich

The Important PR Trends Affecting the Industry in the Next Five Years

By: Gini Dietrich | July 20, 2017 | 
The Center for Public Relations at USC Anneneberg recently released a study that shows the important PR trends affecting the industry in the next five years
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Gini Dietrich

Content Marketing + Media Relations = SEO Success

By: Gini Dietrich | July 19, 2017 | 
One of the keys to SEO is earning links from high domain authority sites. Communicators are in a unique position to do this and help an organization win
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Mike Connell

Have Notebook, Will Travel

By: Mike Connell | July 18, 2017 | 
Everyone has their must-have tools that make them better at work, life… just better. For Mike Connell it was always a notebook. But not just any notebook. Keep reading for more
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Patrick Panuncillon

Seven Professional Development Lessons from Major PR Fails

By: Patrick Panuncillon | July 17, 2017 | 
It’s inevitable that, no matter how well-prepared your PR campaign is, some things just slip out of your control. When it comes to PR fails, the stakes are high, and the costs are expensive. Yet, Patrick Panuncillon says we can learn a lot from PR fails. He has more
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