Gini Dietrich

Ignite Presentation: Six Tips to Give the One of Your Lifetime

By: Gini Dietrich | July 9, 2013 | 
56
By Gini Dietrich When I was at Counselors Academy last month, the luncheon the first full day was called 52N. Going into it, all I knew is my friends – Roger Friedensen, Martin Waxman, Darryl Salerno, Bret Werner, and Abbie Fink (representing the women!) – were all presenting. With a plate full of fresh fruits, veggies, and salad, I sat down next to Abbie and asked [&hellip... Read More
Maritza Diaz

How Film and TV Jobs Prepared Me for PR

By: Maritza Diaz | July 8, 2013 | 
13
By Maritza Diaz At my first PR job I was told, “The agency will love you because of your production background.” I thought, “Well that’s a first.” It turned out she was right. A film publicity storm was about to make landfall, and my film and TV jobs on productions such as ALI, I Love You Philip Morris, Top Chef 3, and New in Town – [&hellip... Read More
Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
89
By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out what was going on. Well, reconsider [&hellip... Read More
Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
13
By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done their research. So should you. Depending on [&hellip... Read More
Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
103
By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was six years old again, hiding in my [&hellip... Read More
Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
36
My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of his innate ability to make people [&hellip... Read More
Gini Dietrich

Starting a Public Relations Firm: The Business Side of Things

By: Gini Dietrich | June 27, 2013 | 
51
I remember when I started Arment Dietrich. I was way too young to be starting a public relations firm. I had no idea how little I knew and how much growing up I had to do. But not one to do things the easy way, I figured the school of trial and error would show me the way (plus that whole problem with authority thing that [&hellip... Read More
Gini Dietrich

AirPR: Is this the Beginning of PR as a Commodity?

By: Gini Dietrich | June 26, 2013 | 
69
Last Friday, when Joe Thornley, Martin Waxman, and I sat down to record Inside PR, Joe asked us if we’d heard of AirPR. Neither of us had so he walked us through what he knew, while we both frantically clicked links to learn more. AirPR is a startup that “matches” companies with PR professionals. Billed as a dating-like site for PR, you input when you want [&hellip... Read More
Gini Dietrich

The Four Different Types of Media

By: Gini Dietrich | June 24, 2013 | 
72
A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s pretty certain you only ever had [&hellip... Read More
Gini Dietrich

The Importance of Tracking Time and Other PR Firm Essentials

By: Gini Dietrich | June 20, 2013 | 
81
In the for-profit business world, it’s rare you get a look at what your competitors are doing, particularly if most of them are private companies. But at Counselors Academy, an organization for PR firm leaders, best practices, strategic investments, and even financials are shared among peers with the goal of making everyone better business owners. Such was the case when Ken Jacobs and George Rosenberg presented [&hellip... Read More