Gini Dietrich

Five Ways to Treat Your Clients Like Special Snowflakes

By: Gini Dietrich | May 3, 2016 | 
After watching the relationship the faculty at Tribeca Flashpoint College has with students, we turned it around with lessons for working with clients... Read More
Laura Petrolino

How to Choose the Right Marketing Tactics

By: Laura Petrolino | May 2, 2016 | 
Do your marketing tactics align with your goals? Do they resonate with your target marketing in an effective way? Laura Petrolino provides eleven questions to help you evaluate. ... Read More
Paige Donahue

Three Techniques to Write Irresistible Headlines

By: Paige Donahue | April 28, 2016 | 
Headlines offer a brief glimpse into your article. It’s where your audience forms their initial impressions of the topic at hand. With all this resting on your article headline, it’s important to write one that keeps and attracts people’s attentions. These three tips can create a change in the way people perceive your content... Read More
Sarah Clark

Why Marketers Should 💜 Emoji Speak

By: Sarah Clark | April 27, 2016 | 
The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications. Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy... Read More
Bridget Rooth

How Bad Spelling and Grammar Affect Your Content KPIs

By: Bridget Rooth | April 26, 2016 | 
Spelling and grammar are key signals of quality content which must not be neglected by marketers. Bad spelling and poor grammar can be a huge turn off for your potential customers. Here are some ways your content marketing KPIs can be directly affected... Read More
Gini Dietrich

Can Executive Thought Leadership Be Outsourced?

By: Gini Dietrich | April 26, 2016 | 
Executive thought leadership is tactic that is bandied about like it's easy to do. When, in fact, it takes a ton of time from the executive to be successful. Here are some ways to get it done with minimal involvement from the busiest professionals... Read More
Kiara Halligan

Main Principles of Conversion Content Marketing

By: Kiara Halligan | April 25, 2016 | 
People want to be wooed and romanced a bit before they sign up for anything you are selling. Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind... Read More
Gini Dietrich

Beam Me Up, Scotty! How the Hologram Will Change the PR Industry

By: Gini Dietrich | April 21, 2016 | 
In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. Fast forward 30 years and that technology is now available to PR pros... Read More
Laura Petrolino

Five Goals for Successful Client Onboarding

By: Laura Petrolino | April 18, 2016 | 
Too often we overlook one of the most important steps of our buyer's journey: Client Onboarding. Laura Petrolino discusses five goals you must accomplish during the client onboarding process in order to lay a foundation of success for your future client relationship. ... Read More
Julie Petersen

How Difficult Is It to Break into the World of Freelance Writing?

By: Julie Petersen | April 14, 2016 | 
Julie Peterson answers the tough question: "How difficult is it to break into the freelance writing market?" Here is what she has to say... Read More