Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
59
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
26
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Clay Morgan

Thinking Time: Book a Staff Meeting for One

By: Clay Morgan | March 10, 2014 | 
16
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking. ... Read More
Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved... Read More
Gini Dietrich

Five Tips to Deal with Angry Clients

By: Gini Dietrich | March 6, 2014 | 
93
In the world of business, there are angry clients who are sometimes inappropriate and rude. Here are five tips to deal with them professionally and tactfully... Read More
Gijs Nelissen

Four PR Metrics You Can Start Using Today

By: Gijs Nelissen | March 5, 2014 | 
13
Setting key performance PR metrics and being able to measure against them easily and accurately is an important skill for today's PR professionals, as Gijs Nelissen from Prezly explains. ... Read More
Gini Dietrich

Kelly Blazek Proves Communicators Have One Chance to Get it Right

By: Gini Dietrich | March 4, 2014 | 
94
The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More
Shanna Mallon

Improve Your Writing with Six Writerly Hobbies

By: Shanna Mallon | March 3, 2014 | 
42
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More
Gini Dietrich

What Mastercard Learned about Journalistic Ethics

By: Gini Dietrich | March 3, 2014 | 
53
A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More
Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
8
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More