Gini Dietrich

Seven Ways to Launch a Product Without a News Release

By: Gini Dietrich | January 19, 2017 | 
5
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product.
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Charles Arment

Cleopatra: The PESO Model Pharaoh

By: Charles Arment | January 18, 2017 | 
3
Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on
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Gini Dietrich

Spin Sucks Year-in-Review

By: Gini Dietrich | January 18, 2017 | 
17
As we launch into 2017—and we're making many of our readers create a measurable PR plan—we thought it important to do a Spin Sucks year-in-review to prove you just have to get started. Now. Gini Dietrich has more
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Corina Manea

How to Achieve Your PR Goals When the Novelty Wears Off

By: Corina Manea | January 17, 2017 | 
4
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out
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Laura Petrolino

What Are Your 2017 Content Marketing Goals?

By: Laura Petrolino | January 16, 2017 | 
16
What skills are you building to reach your content marketing goals for 2017? Laura Petrolino shares hers and asks you to join the conversation
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Gini Dietrich

PR Content Strategy: Let’s Talk Shop!

By: Gini Dietrich | January 12, 2017 | 
4
Too often, communicators are in reactive mode, simply checking off a to-do list. A PR content strategy will get you out of that mode. Gini Dietrich has more
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Catherine Park

The Three Reasons Outsourcing PR Makes Sense

By: Catherine Park | January 11, 2017 | 
0
There are some things that make sense to keep in-house, while others should be left to the experts. Catherine Park explores three reasons outsourcing PR might be best for your organization
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Gini Dietrich

Plan to Win: How to Craft an Award-Winning PR Campaign

By: Gini Dietrich | January 11, 2017 | 
6
Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time
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Nikhil Saini

How an Effective PR Strategy Can Boost Your Brand Visibility

By: Nikhil Saini | January 9, 2017 | 
0
Your PR strategy needs to deliver trust and credibility to your customers. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more
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Ann Newland

Earned Media vs. Paid Media: Which Provides a Better Return?

By: Ann Newland | January 5, 2017 | 
0
The world of PR is evolving, whether we like it or not. The best PR strategy will combine reach and noise with credibility and creativity. Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. Ann Newland has more
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