Gini Dietrich

Four Online Courses Every Communicator Should Take

By: Gini Dietrich | December 8, 2016 | 
On the fourth day of Christmas, Spin Sucks gives to you...the four online courses every communicator should take to prove PR is an investment, not an expense. Gini Dietrich details each to fill your brain... Read More
Gini Dietrich

Three Productivity Tools that Will Change Your Life in 2017

By: Gini Dietrich | December 7, 2016 | 
On the third day of Christmas, Spin Sucks gave to you, three productivity tools that will change your life in 2017. Gini Dietrich describes her must-haves, but also encourages you to stop by and add your two cents... Read More
Mary Walton

Eight Resources for Finding a Freelance Content Creator

By: Mary Walton | December 6, 2016 | 
A small business owner wears multiple hats, but content creation shouldn't be one of them. Mary Walton argues you can find the right freelance writer for your business on one of these sites... Read More
Gini Dietrich

The PR Industry is Full of Spin Doctors and Liars

By: Gini Dietrich | December 6, 2016 | 
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us... Read More
Hanna Knowles

Seven Ways to Deliver PR Value for Small Business Success

By: Hanna Knowles | December 5, 2016 | 
As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers. ... Read More
Gini Dietrich

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

By: Gini Dietrich | December 5, 2016 | 
On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results... Read More
Gini Dietrich

A Holiday Gift to Spin Sucks Readers: From Us to You

By: Gini Dietrich | December 1, 2016 | 
In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us!... Read More
Gini Dietrich

The 2016 PR Trends…How Did the PR Industry Do?

By: Gini Dietrich | November 29, 2016 | 
It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends... Read More
Zachary Evans

Getting Your Content and PR Strategies on the Same Page

By: Zachary Evans | November 28, 2016 | 
When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more ... Read More
Katie Harrington

The PESO Model: Changing the World—One PR Campaign at a Time

By: Katie Harrington | November 23, 2016 | 
If you want to be successful in the modern world you have to master modern PR. Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. ... Read More