Tommy O'Shaughnessy

Link Building with Media Relations

By: Tommy O'Shaughnessy | October 27, 2015 | 
For all of you communicators out there who do media relations, here are some easy ways to show your return-on-investment through link building... Read More
Corina Manea

PR Lessons from Running a Customer Service Office

By: Corina Manea | October 27, 2015 | 
When Corina Manea worked in a customer service office on the Madrid fairgrounds, she found many PR lessons that are applicable to today's communicators... Read More
Juliet Travis

The Future of Media in a Digital World

By: Juliet Travis | October 26, 2015 | 
A future of media panel in the Valley talks about the rise of long-form content in a clickbait world, what journalism looks like, and how PR pros can adapt... Read More
Laura Petrolino

Provide a Successful Customer Experience in Times of Crisis

By: Laura Petrolino | October 26, 2015 | 
Customer experience plays an important role in the success of your organization during both normal operations and times of crisis. Learn the steps you should take to make sure your's is on track. ... Read More
Gini Dietrich

Applied Analytics with Andy Crestodina

By: Gini Dietrich | October 22, 2015 | 
For the October free webinar, we have invited Andy Crestodina to come hang out and talk with us about Applied Analytics. Attend live or download on-demand... Read More
Gini Dietrich

The PR Model is Broken and it’s Up to Us to Fix it

By: Gini Dietrich | October 21, 2015 | 
The PR agency model is broken, but it can only be fixed if clients require more and agencies do more. This is a challenge to both sides to fix the issue... Read More
Christy Marion

Five Things to Avoid When Pitching the Media

By: Christy Marion | October 20, 2015 | 
Media relations isn't easy: You're pitching the media every day, all day. But there are certain things that will make you a success, such as avoiding these... Read More
Colleen Reese

Real Talk About PR Pitches

By: Colleen Reese | October 19, 2015 | 
Marketing is becoming advertising is becoming PR is becoming marketing. The lines continue to blur and we all are playing in each other's sandboxes... Read More
Tom Shearman

How to Use Outreach Outside Your Niche for SEO Success

By: Tom Shearman | October 15, 2015 | 
When you combine media relations with outreach designed toward high domain authority sites, you have SEO success that has high returns and success... Read More
Gini Dietrich

Ten Ways to Treat Media Relations Like Dating

By: Gini Dietrich | October 15, 2015 | 
Just like if you were dating, you’d never send out a bunch of emails to see who responded. Use these 10 tips to treat media relations like dating... Read More