Corina Manea

Five Reasons Working For a Small PR Firm is Good For Your Career

By: Corina Manea | July 21, 2016 | 
Working for a small PR firm gives you an amazing opportunity to learn…a lot! The roles are not so specialized, and you will have access to all the projects and company's clients. Corina Manea shares more advantages of starting your career in a small firm... Read More
Laura Petrolino

Use the Buyer’s Journey to Engage Brand Advocates

By: Laura Petrolino | July 18, 2016 | 
Brand advocates can be a crucial resource for your business, but too often we overlook opportunities to both connect with and empower them. Laura Petrolino explains how using the buyer's journey can help you outline processes to find, connect, and engage with these valuable consumers. ... Read More
Gini Dietrich

Six Ways to Use Earned Media to Grow Your Business

By: Gini Dietrich | July 14, 2016 | 
Earned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise... Read More
Niraj Ranjan Rout

Ten Ways to Enhance Your Creativity

By: Niraj Ranjan Rout | July 12, 2016 | 
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? We've all been there. Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing... Read More
Laura Petrolino

Three Strategy Development Lessons from Iceland Soccer

By: Laura Petrolino | July 11, 2016 | 
The rise of Iceland soccer was based around a long-term, goal-focused strategy development process. Laura Petrolino explains how you can apply many of these same lessons to your organization... Read More
Gini Dietrich

A Gigantic List of Tools for Communicators

By: Gini Dietrich | July 7, 2016 | 
There are a ton of free and paid tools that makes the job of the communicator much, much easier. Gini Dietrich shares a gigantic list of our favorites... Read More
Berrak Sarikaya

Three Myths About Ghostwriting for an Executive

By: Berrak Sarikaya | July 6, 2016 | 
Ghostwriting is not easy. You have to learn your client's voice, what he/she likes or dislikes. Sometimes your expertise is challenged. Other times you only communicate with your clients' assistants. Berrak Sarikaya is set to bust a few ghostwriting myths... Read More
Laura Petrolino

Which Brand Storytelling Persona are You?

By: Laura Petrolino | July 5, 2016 | 
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. Laura Petrolino explains how to determine yours... Read More
Nicole Rodrigues

A PR Internship Should Prepare You for the Real World

By: Nicole Rodrigues | June 30, 2016 | 
Just because you’ve graduated doesn’t mean you will immediately earn top-dollar. Learn how to get the right PR internship with Nicole Rodrigues... Read More
Gini Dietrich

The 2016 Spin Sucks Book Recommendations

By: Gini Dietrich | June 30, 2016 | 
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic... Read More