Dawn Buford

Off the Record: All Aboard the Chocolate Train in Switzerland

By: Dawn Buford | November 22, 2017 | 
6
Snow-capped mountain peaks, crystal blue glacial lakes, alpine valleys, fancy cows, fondue, and chocolate, welcome to Switzerland
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Gini Dietrich

The 2017 Personal Grateful Challenge

By: Gini Dietrich | November 22, 2017 | 
4
It's time for the 2017 personal grateful challenge, which asks you to list 99 things (in 10 minutes) you are thankful for this holiday season
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Gini Dietrich

Content Creation Series: Integrating Owned Media with Earned

By: Gini Dietrich | November 21, 2017 | 
0
In the third of our content creation series, we tackle how to marry owned and earned media to get a link to your content from a high-quality site
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Mike Connell

Reasons We Write: Everyone Should Write a Book

By: Mike Connell | November 20, 2017 | 
7
This post isn’t an altruistic, shiny-happy protestation that everyone has a story to tell. It’s a pragmatic appeal. There are reasons to write a book. Mike Connell has more
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Laura Petrolino

Optimize Your User-Generated Content Campaign with the PESO Model

By: Laura Petrolino | November 20, 2017 | 
2
Your user-generated content campaign shouldn't be confined to social media alone. Laura Petrolino explains how to use the PESO model to maximize the success of your UGC campaign
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Gini Dietrich

The Fireside Chat: The Spin Sucks Team on Thankfulness

By: Gini Dietrich | November 17, 2017 | 
8
On the November Fireside Chat, Gini Dietrich talks to each member of the Spin Sucks team about their jobs, thankfulness, and what's in store for
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Kelvin Fogarty

Finding Motivation to Write: Tips for Content Marketing Inspiration

By: Kelvin Fogarty | November 15, 2017 | 
8
Content marketing is the ultimate tool to help sell a product or service before, during, and after its launch. But how do you stay motivated to write
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Matias Rodsevich

Seven Tips for Crafting a Winning Story Pitch

By: Matias Rodsevich | November 14, 2017 | 
4
Crafting a winning story pitch requires some PR expertise and a punchy headline. Your pitch should tell a story that will capture journalists' attention
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Gini Dietrich

Content Creation Series: How to Research Your Content Plan

By: Gini Dietrich | November 14, 2017 | 
3
In the second of the Content Creation Series, we tackle how to research your content plan with priority keywords, Google, and Moz.
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Michael Smart

Beautiful PR Writing that Stinks at Achieving Anything

By: Michael Smart | November 13, 2017 | 
3
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything
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