Laura Petrolino

The Minimalist Approach to Brand Storytelling

By: Laura Petrolino | July 6, 2015 | 
23
Brand storytelling is about telling a story that resonates with your consumer. Laura Petrolino explains how to use a minimalist approach to allow them to be part of your story. ... Read More
Gini Dietrich

Produce, Promote, and Host a Webinar to Generate Qualified Leads

By: Gini Dietrich | July 1, 2015 | 
16
Gini Dietrich recently hosted a webinar for ON24 that generated a ton of questions. So many, they couldn't get to them all in the Q&A. Here are the answers... Read More
Gini Dietrich

Media Relations Can Be Measured Against Real Dollars

By: Gini Dietrich | June 25, 2015 | 
15
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how... Read More
Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
38
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More
Gini Dietrich

Use Media Relations to Generate Qualified Leads

By: Gini Dietrich | June 18, 2015 | 
17
Should media relations be used only for brand awareness or can it generate qualified leads? We think it's both and we'll teach you why during this free webinar... Read More
Michael Gerard

Become a Content Marketing Fox

By: Michael Gerard | June 17, 2015 | 
10
A content marketing fox is someone who stays ahead of the trends and seemingly always has new stuff released. Here are three ways you can become one overnight... Read More
Deirdre Breakenridge

Move Over Marketing, Here Comes PR

By: Deirdre Breakenridge | June 16, 2015 | 
21
The tide is shifting and PR is taking a more prominent stance in the business role. Here are five signals that show PR can—and will—take the lead very soon... Read More
Eleanor Pierce

Three Essential Blog Writing Tips for Just Before You Click Publish

By: Eleanor Pierce | June 16, 2015 | 
37
If you ever read or listen to something David Sedaris writes, you’ll first notice how funny he is. Though he’s not often cited as an amazing craftsman of the English language, if you can stop laughing long enough to pay attention, you’ll notice he chooses great verbs... Read More
Gini Dietrich

Public Relations: How Mark Hurd’s Online Reputation Changed

By: Gini Dietrich | June 15, 2015 | 
45
Mark Hurd, the co-CEO at Oracle, had a problem: His Google results depicted a bad image. So he hired a public relations professional to help him repair it... Read More
Pierre-Loic Assayag

The Seven Golden Rules to Paying Influencers

By: Pierre-Loic Assayag | June 9, 2015 | 
7
To pay or not to pay. That is the question. Pierre-Loïc Assayag provides the seven golden rules to paying influencers...or not. You figure out what's right... Read More