Gini Dietrich

Fireside Chat: Talking Gender Equality and Diversity with Cathy McPhillips

By: Gini Dietrich | May 26, 2017 | 
3
On this month's Fireside Chat, we have Cathy McPhillips and we talk gender equality, why women lose confidence in themselves, productive discomfort, her first concert, and more
... Read More
Lee Carter

Three Communication Strategy Lessons to Learn from Donald Trump

By: Lee Carter | May 25, 2017 | 
1
Hate him or love him, Trump’s communication tactics got him to the Oval Office. Politics aside, Lee Carter shares a few lessons we can all take from Trump’s communication playbook
... Read More
Gini Dietrich

The 2017 Spin Sucks Summer Reading List

By: Gini Dietrich | May 25, 2017 | 
27
Memorial Day weekend always signifies the start of the outdoor season (particularly in Chicago) so we present you with the Spin Sucks summer reading list. Begin your holiday with some brain food
... Read More
Gini Dietrich

Why Owned Media is Key to an Effective Communications Plan

By: Gini Dietrich | May 24, 2017 | 
12
While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan
... Read More
Gini Dietrich

How to Craft a Personalized Media Relations Pitch

By: Gini Dietrich | May 18, 2017 | 
13
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results
... Read More
Tim Mohler

Are PR Awards Worth the Hassle or Do They Provide Enough Value?

By: Tim Mohler | May 17, 2017 | 
4
Is your PR agency competing in a PR awards program? How do you maximize your chances of winning? Tim Mohler shares tips and tricks to not only get more value out of your PR awards program entries, but to make the process easier all around
... Read More
Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
13
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
... Read More
Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
0
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
... Read More
Sandra Longcrier

Increased Business Knowledge is Key to Effective Communication

By: Sandra Longcrier | May 11, 2017 | 
0
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business before you can effectively talk about it. She has more
... Read More
Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
1
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
... Read More