Gini Dietrich

Belly Ballot Hoax: Communication Gone Wrong

By: Gini Dietrich | March 26, 2013 | 
75
This is a couple of weeks old, but I can’t stop thinking about it… A start-up called Belly Ballot created a contest to pay an expectant mom $5,000 to let the Internet name her baby. It goes something like this: Natasha Hill was having a hard time deciding on a name for unborn child, which is due in September. She also had some credit card debt [&hellip... Read More
Lindsay Bell

LIVESTRONG Lessons: Recovering from a Crisis

By: Lindsay Bell | March 18, 2013 | 
153
Today’s guest post is by Lindsay Bell. Unless you’ve been living under a rock these last few months, you’re well aware (and probably sick to death of) the whole Lance Armstrong debacle and resulting LIVESTRONG PR crisis. Personally, I’ve never liked the man (ducks as Gini throws a heavy shoe at me). He just always rubbed me the wrong way. There’s something…unctuous about him. Something a [&hellip... Read More
Gini Dietrich

How Communicators Should Work with Difficult Executives

By: Gini Dietrich | March 13, 2013 | 
77
The other day we were talking about Elon Musk in the comments here and Brad Marley asked, “How do we deal with difficult executives?” This is hard for me because I am an executive so I have an advantage many don’t: Other business leaders see me as a peer, which gives me some leeway in counseling them to do something new, different, and scary. That said, [&hellip... Read More
Guest

The Anatomy of an Apology

By: Guest | March 12, 2013 | 
75
Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship. Just stating, “I apologize” or “I’m sorry” is not enough today. Being in PR, we are not strangers [&hellip... Read More
Gini Dietrich

The Risk of Earned Media without a Communications Professional

By: Gini Dietrich | March 11, 2013 | 
90
Elon Musk is a very smart man. After all, he co-founded PayPal and then took that money and founded SpaceX (a company designed to get man on Mars, where he wants to die) and co-founded Tesla Motors (a company designed to make really fast, really awesome, really beautiful, really expensive electric cars). He’s enjoyed a pretty admirable reputation. Everything he touches seems to turn to gold. [&hellip... Read More
Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
110
Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a bit limited. It is the Content Idea Generator from [&hellip... Read More
Guest

Using News Releases to Boost Your Online Visibility

By: Guest | March 4, 2013 | 
31
Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we think about them, write them, and measure their results in order [&hellip... Read More
Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
130
During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran the news release so we don’t always [&hellip... Read More
Gini Dietrich

Four Ways to Keep Content Fresh

By: Gini Dietrich | February 27, 2013 | 
96
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. As it turns out, employees were putting broom handles in the blenders to see if they would blend. [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
40
Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” exists for a reason, and there are days [&hellip... Read More