Guest

Don’t Make a Crisis Out of Opportunity

By: Guest | November 13, 2012 | 
7
Today’s guest post is by Sean Fleming. Every single interaction with the public is an opportunity for you to espouse your brand’s voice and values. If social media has done anything it has been to break down the barriers between customers and the businesses from which they buy. Oh, and it’s also made it easy for bored married people to pretend to be young, single, and [&hellip... Read More
Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
54
I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example of successful work led by their PR [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
1
Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we serve our organizations and clients. And it’s one being [&hellip... Read More
Gini Dietrich

Advice from Authors on Focusing at Work

By: Gini Dietrich | November 6, 2012 | 
55
As many of you know, I’m in the middle of National Novel Writing Month (aka NaNoWriMo) and, as of this writing, I have more than 10,000 words written. I thought writing a novel wouldn’t be a big deal. I do, after all have a published book (cough, Marketing in the Round, cough) and I write here every, single day. I even spent three months outlining the [&hellip... Read More
Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
134
I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the same word 50,000 times (I checked). You [&hellip... Read More
Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
93
How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so [&hellip... Read More
Guest

Know Thy Enemy: How to Work with Tough Reporters

By: Guest | October 25, 2012 | 
21
Today’s guest post is by Elissa Freeman. Dealing with difficult reporters is a necessary evil if you’re a PR pro. But does it really have to be? During my career I’ve developed an approach to dealing with reporters who are inherently difficult. Sure, I’ve harboured delicious thoughts of telling a choice few just what I think of them; and these are great conversations – inside my [&hellip... Read More
Gini Dietrich

The Lance Armstong PR Crisis

By: Gini Dietrich | October 25, 2012 | 
155
At the end of August, the New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” and links to various articles. I read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My stance was, as a business owner, there [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 2

By: Guest | October 23, 2012 | 
0
Today’s guest post is by Julia Wall-Clarke. Yesterday, I introduced you to media operations, specifically as it relates to the sporting world (I just wrapped up the London Summer Games). When I first started working in media operations, I quickly found major differences from PR. PR is very proactive. It is a selling environment where you are constantly trying to identify opportunities and devise story angles in [&hellip... Read More
Guest

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
11
Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR six years ago and since then I [&hellip... Read More