Guest

How a Non-Writer Cranks Out Content

By: Guest | June 21, 2012 | 
69
Today’s guest post is written by Brad Farris. Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about writing for busy people and some [&hellip... Read More
Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
247
Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and [&hellip... Read More
Arment Dietrich

Defining Client Service

By: Arment Dietrich | June 20, 2012 | 
8
Business understanding. This should really be two points here, understanding the business goals and understanding the business. Understanding the business goals. I don’t understand how agencies put together plans without understanding what the business goals are. Not just in terms of sell more stuff (if that is the direction of the goal) but how many? By when? What does next year look like? Five years from now? Then making sure everything you do effects that bottom line. Understanding the business. It is also our job to know everything about the business and the industry. The products, the people, the competitors, the trade magazines, the events and shows, the lingo and jargon, the list goes on and on... Read More
Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
97
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you [&hellip... Read More
Guest

Wal-Mart Case: Don’t Overlook the Institutional Ethics

By: Guest | June 19, 2012 | 
13
Today’s guest post is written by  John-Henry Doucette.  Yesterday Gini Dietrich blogged about the latest Wal-Mart PR debacle, but the subject isn’t quite finished. The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. Both Wal-Mart and Mercury denied any knowledge of Harnett’s undercover adventures, called it bad business, and [&hellip... Read More
Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
138
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip... Read More
Guest

Six Steps to a Super Sizzle Reel

By: Guest | June 14, 2012 | 
7
Today’s guest post is written by John Fitzgerald. A sizzle reel is a short promotional video. It can be used to promote  just about anything and can include virtually any type of media – video, print, websites, photos, and radio sound bites. Typically a sizzle reel is something the ad agency does when submitting for an award or pitching new business. But a PR firm can [&hellip... Read More
Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
155
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
112
A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, not only part of my livelihood, [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
91
I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting [&hellip... Read More