Guest

Making the Hop from PR to Media Operations, Part 1

By: Guest | October 22, 2012 | 
11
Today’s guest post is by Julia Wall-Clarke.   It is 5 a.m. and I’m already on my second coffee, standing in the middle of the Mall, watching dawn break over Buckingham Palace. No, I haven’t been on an all-nighter with Prince Harry; it’s just another day at the London Olympics and this is my temporary office. I graduated in PR six years ago and since then I [&hellip... Read More
Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
120
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time someone have fun with these guys instead [&hellip... Read More
Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
66
I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal) get me through those long boring hours. This [&hellip... Read More
Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
73
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your News Release” when asked if it was OK to [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
116
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. I love that. Today I want to [&hellip... Read More
Guest

Bad PR Recovery: Tips from the Celebrity Set

By: Guest | October 15, 2012 | 
8
Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. Whether cheating on their significant others, brawling in clubs, shoplifting, or crashing into innocent pedestrians with their luxury cars, celebrities certainly are keeping their PR teams busy. And as Mel Gibson, Charlie Sheen, and Lindsay Lohan can attest to, sometimes [&hellip... Read More
Guest

Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
15
Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal messages with the same intensity and [&hellip... Read More
Gini Dietrich

KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well

By: Gini Dietrich | October 4, 2012 | 
190
I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done. Brands such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account. It should be old news by now. The stray [&hellip... Read More
Gini Dietrich

Traditional Book Publishing vs. Self-Publishing

By: Gini Dietrich | October 3, 2012 | 
108
On Inside PR, Martin Waxman, Joe Thornley, and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish [&hellip... Read More
Guest

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
7
Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The [&hellip... Read More