Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
136
I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it all finished. Oy. You’ll have to [&hellip... Read More
Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
23
Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines. While keeping [&hellip... Read More
Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
23
I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused. Is [&hellip... Read More
Mike Santoro

You’re Fired! How an Agency Survives a New CMO

By: Mike Santoro | April 15, 2013 | 
25
It’s every agency’s worst nightmare. You and your team are cranking along delivering solid results for a client when you hear rumors the CMO is about to step down. A few months later, someone new is in charge and you find yourself in the midst of an agency review. It’s a situation that rarely works well for the incumbent agency. And with the average CMO tenure [&hellip... Read More
Sara Rude

Public Relations: Lessons from Marty McFly

By: Sara Rude | April 11, 2013 | 
57
Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it’s totally screwed up because he messed with his parents’ past? He’s completely disoriented. He has no idea how the house he grew up in, the neighborhood he skateboarded around, and the small town he loved had become so… different and confusing. I had [&hellip... Read More
Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
64
“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results of a 2012 survey of 6,000 influencers, [&hellip... Read More
Yvette Pistorio

Corporate to Agency Life: Differences Between the Two

By: Yvette Pistorio | April 10, 2013 | 
88
I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me how different they are – and it’s not just billable hours, managing multiple accounts, [&hellip... Read More
Rebecca Benison

A News Release is Not an Article and Vice Versa

By: Rebecca Benison | April 9, 2013 | 
37
The more often we read a news release in our job every day, the more we find journalists have transitioned into the PR field. This is great news for all involved because it is advantageous for a professional to understand both ends of the spectrum. But, while former journalists often make wonderful PR pros, the two career paths are very different. The same goes for the [&hellip... Read More
Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
34
It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. You have to stand [&hellip... Read More
Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
119
We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing [&hellip... Read More