Rob Biesenbach

An Easy Formula for Unlocking the Power of Stories

By: Rob Biesenbach | June 6, 2013 | 
43
As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the notion of telling a story or they’re overly confident, passing off mere “happenings” as full-fledged stories. So allow me to demystify and clarify the storytelling process so you can learn to find, shape, and tell better stories... Read More
Gini Dietrich

The PR Firm of the Future

By: Gini Dietrich | June 3, 2013 | 
136
As a business owner, I spend a lot of time thinking about what’s to come. In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around? With the Affordable Care Act coming to the U.S. workforce as early as this fall, will more organizations look for [&hellip... Read More
Kate Finley

Five Ways YOU Can Be a Dream PR Intern

By: Kate Finley | May 29, 2013 | 
23
Interns and internships. Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us. It’s not that your first PR internship was intended to blow up in your face, and it’s not that we don’t want our interns to succeed. It’s just that somehow… there seemed to be a disconnect, leaving all [&hellip... Read More
Gini Dietrich

What is PR? Tactics a PR Pro Will Use Today

By: Gini Dietrich | May 29, 2013 | 
52
Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking? Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap? At a networking event. In a business setting. And somehow this is a PR skill? Clearly, I’m astounded (I’m still not over it), but it got me thinking. Why do people think [&hellip... Read More
Rosemary O’Neill

How a Two Sentence Email Became a Top News Story

By: Rosemary O’Neill | May 28, 2013 | 
47
It all started with the best Monday staff meeting ever. My husband/CEO and I decided over the weekend to offer unlimited paid time off to every one of our staff, no strings attached. In our minds, it was a matter of respecting our colleagues as adults and teammates. We would set the goals and milestones, and let them decide how to get there. When we made [&hellip... Read More
Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
58
You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. After all, if celebrities, sports figures, [&hellip... Read More
Yvette Pistorio

Four Tips for Dealing with a Plagiarism Accusation

By: Yvette Pistorio | May 20, 2013 | 
37
The last few weeks have definitely been interesting, but enough ink – and enough angst – has been spilled about what happened, so let’s move on. That said, I did learn some valuable lessons from the suggestion I had plagiarized someone’s work. In today’s digital day and age, these social plagiarism accusations are fairly common, and there’s a chance it could happen to you, if it [&hellip... Read More
Hannah Stacey

Five Things You Can’t Expect from an Unpaid Intern

By: Hannah Stacey | May 16, 2013 | 
30
Ahh, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit degrading at the same time. But hopefully you emerge from the whole sorry mess a better, more enlightened person [&hellip... Read More
Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
54
During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m pretty sure there were lots of swears. [&hellip... Read More
Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
140
It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I don’t already know what I’m going to [&hellip... Read More