Arment Dietrich

Enterprise 2.0 Meets the LOLCats

By: Arment Dietrich | December 5, 2012 | 
7
Today’s guest post is by Allen Mireles.  Recently I posted about the explosion of growth we’re seeing in social networks. And how those of us who’ve learned to use the social web are called on to be patient–with the scores of people still trying to figure it all out. Even when they’re being annoying because they don’t know any better. I was thinking of the familiar [&hellip... Read More
Gini Dietrich

PR Department: Metrics, Budgets, and Outsourcing

By: Gini Dietrich | December 5, 2012 | 
25
This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me. Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions. And questions there were! There were so many questions, we thought answering some of them would make a [&hellip... Read More
Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
81
Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in creativity, big ideas, resourcing, and creative [&hellip... Read More
Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
89
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight [&hellip... Read More
Gini Dietrich

Seven Metrics PR Should Track to Gain Respect

By: Gini Dietrich | November 27, 2012 | 
92
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortune about why PR gets no respect. Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are [&hellip... Read More
Guest

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
17
Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms. It [&hellip... Read More
Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
30
Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!... Read More
Gini Dietrich

Community Building, Content Marketing and Charles Arment

By: Gini Dietrich | November 21, 2012 | 
70
Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago. Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword research for content development, or how to [&hellip... Read More
Guest

The Law Won: Exploring the Yeager/AT&T Case

By: Guest | November 20, 2012 | 
0
Today’s guest post is by Sean Williams. When is a news release an advertisement? For most of us in public relations, the answer is “never.” But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines. Here’s the snapshot: Cingular Wireless (Now AT&T Mobility) came up with a [&hellip... Read More
Guest

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
18
Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns. Why do they do [&hellip... Read More