Guest

Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
15
Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal messages with the same intensity and [&hellip... Read More
Gini Dietrich

KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well

By: Gini Dietrich | October 4, 2012 | 
190
I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done. Brands such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account. It should be old news by now. The stray [&hellip... Read More
Gini Dietrich

Traditional Book Publishing vs. Self-Publishing

By: Gini Dietrich | October 3, 2012 | 
108
On Inside PR, Martin Waxman, Joe Thornley, and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish [&hellip... Read More
Guest

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
7
Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The [&hellip... Read More
Gini Dietrich

What the Changing World of PR Means to Today’s Organizations

By: Gini Dietrich | October 2, 2012 | 
55
Last week was an interesting week in the high-tech, social media, Internet geek world. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. Then, Justin Timberlake announced a new MySpace, taking advantage of the hits Facebook has had on Wall Street. And rage on the social networks helped get the NFL referees [&hellip... Read More
Gini Dietrich

Apologies in a Crisis and Other Lessons from Apple

By: Gini Dietrich | October 1, 2012 | 
93
On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. I would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first [&hellip... Read More
Guest

Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
28
Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I would get a chance to hear both [&hellip... Read More
Yvette Pistorio

Spin Flicks: Six Great PR Movies

By: Yvette Pistorio | September 26, 2012 | 
29
Today’s guest post is written by Yvette Pistorio. A few weeks ago, I asked the Arment Dietrich Facebook community about their favorite PR movie. As is typical, there were some really great answers and some smart aleck answers. So I removed the ones that didn’t really count and looked at what was left. It turns out, there were many good ones. So we narrowed them down to what [&hellip... Read More
Guest

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
41
Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites [&hellip... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | September 25, 2012 | 
172
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I cringe every time I hear” people misuse [&hellip... Read More