Gini Dietrich

What the Changing World of PR Means to Today’s Organizations

By: Gini Dietrich | October 2, 2012 | 
55
Last week was an interesting week in the high-tech, social media, Internet geek world. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. Then, Justin Timberlake announced a new MySpace, taking advantage of the hits Facebook has had on Wall Street. And rage on the social networks helped get the NFL referees [&hellip... Read More
Gini Dietrich

Apologies in a Crisis and Other Lessons from Apple

By: Gini Dietrich | October 1, 2012 | 
93
On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. I would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first [&hellip... Read More
Guest

Dreamforce: A Must Attend Event for Marketers and PR Professionals

By: Guest | September 27, 2012 | 
28
Today’s guest post is by Katherine Krieger I am an unabashed podcast geek. I produce a podcast and listen to about 16 others each week. As a marketer, my most treasured listening pleasures are Mitch Joel’s Six Pixels of Separation and Christopher S. Penn (and John Wall’s) Marketing Over Coffee. So when I was invited to Dreamforce and realized I would get a chance to hear both [&hellip... Read More
Yvette Pistorio

Spin Flicks: Six Great PR Movies

By: Yvette Pistorio | September 26, 2012 | 
29
Today’s guest post is written by Yvette Pistorio. A few weeks ago, I asked the Arment Dietrich Facebook community about their favorite PR movie. As is typical, there were some really great answers and some smart aleck answers. So I removed the ones that didn’t really count and looked at what was left. It turns out, there were many good ones. So we narrowed them down to what [&hellip... Read More
Guest

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
41
Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites [&hellip... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | September 25, 2012 | 
172
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I cringe every time I hear” people misuse [&hellip... Read More
Guest

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
13
Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal [&hellip... Read More
Arment Dietrich

For the Love of Language

By: Arment Dietrich | September 19, 2012 | 
64
Today’s guest post is written by Lisa Gerber. It’s my last post as chief content officer for Spin Sucks today. I’m feeling a little nostalgic, so I hope you’ll indulge me in a story. Ever since I was six years old, I have had a love affair with language. Then, my love was mostly for foreign languages. I loved the idea that people used different words [&hellip... Read More
Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
30
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. I love [&hellip... Read More
Guest

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
17
Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you have 10 seconds to catch and keep [&hellip... Read More