Guest

Wal-Mart Case: Don’t Overlook the Institutional Ethics

By: Guest | June 19, 2012 | 
13
Today’s guest post is written by  John-Henry Doucette.  Yesterday Gini Dietrich blogged about the latest Wal-Mart PR debacle, but the subject isn’t quite finished. The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. Both Wal-Mart and Mercury denied any knowledge of Harnett’s undercover adventures, called it bad business, and [&hellip... Read More
Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
138
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip... Read More
Guest

Six Steps to a Super Sizzle Reel

By: Guest | June 14, 2012 | 
7
Today’s guest post is written by John Fitzgerald. A sizzle reel is a short promotional video. It can be used to promote  just about anything and can include virtually any type of media – video, print, websites, photos, and radio sound bites. Typically a sizzle reel is something the ad agency does when submitting for an award or pitching new business. But a PR firm can [&hellip... Read More
Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
155
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
112
A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, not only part of my livelihood, [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
91
I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting [&hellip... Read More
Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
77
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and dailies whose headliner is the Richmond [&hellip... Read More
Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
68
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a room. But it’s not just any CEO. It’s the [&hellip... Read More
Guest

How to Create Authentic, Fact-Based, Hype-Free PR

By: Guest | June 5, 2012 | 
4
Today’s guest post is written by Tom Gable. Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. (But now they [&hellip... Read More
Gini Dietrich

Self-Publishing vs. Publisher: Why You Should Do Both

By: Gini Dietrich | May 30, 2012 | 
50
Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. I said people think the writing the book part is hard, but it’s really the [&hellip... Read More