Guest

On Continuous Improvement through Honest Feedback

By: Guest | December 17, 2012 | 
27
Today’s guest post is by Rebecca Todd. I have to admit the whole idea of writing thoughts that will be read on the Internet scares the bejesus out of me. When Lindsay Bell first asked if I may be able to conjure up some words to be shared on Spin Sucks, the excitement and honor of being asked propelled me down the street, my dance-walking stylings garnering [&hellip... Read More
Gini Dietrich

Use the Google Keyword Tool for Content Ideas

By: Gini Dietrich | December 13, 2012 | 
82
GEEK ALERT! Last night at dinner, I sat between Andy Crestodina and Jeannie Walters and we talked about content. Yes, we are a bunch of geeks who find this interesting dinner talk. You see, like anyone else, we all have trouble coming up with ideas. And, she was lamenting how she doesn’t come up in search results around certain terms. Andy whipped out his phone, brought [&hellip... Read More
Gini Dietrich

The True Art of PR is Combining Creativity with Results

By: Gini Dietrich | December 11, 2012 | 
36
Last week, we talked about the idea that many of our bosses or clients think we’re not creative enough. It created a lot of really good conversation about why we’re not creative enough, what being creative really means, and how to bring that back into the trade while remaining focused on measurable results. Then Alex Wood sent me an article from an Australian media and entertainment [&hellip... Read More
Arment Dietrich

Enterprise 2.0 Meets the LOLCats

By: Arment Dietrich | December 5, 2012 | 
7
Today’s guest post is by Allen Mireles.  Recently I posted about the explosion of growth we’re seeing in social networks. And how those of us who’ve learned to use the social web are called on to be patient–with the scores of people still trying to figure it all out. Even when they’re being annoying because they don’t know any better. I was thinking of the familiar [&hellip... Read More
Gini Dietrich

PR Department: Metrics, Budgets, and Outsourcing

By: Gini Dietrich | December 5, 2012 | 
25
This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me. Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions. And questions there were! There were so many questions, we thought answering some of them would make a [&hellip... Read More
Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
81
Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in creativity, big ideas, resourcing, and creative [&hellip... Read More
Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
89
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight [&hellip... Read More
Gini Dietrich

Seven Metrics PR Should Track to Gain Respect

By: Gini Dietrich | November 27, 2012 | 
92
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortune about why PR gets no respect. Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are [&hellip... Read More
Guest

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
17
Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms. It [&hellip... Read More
Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
30
Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!... Read More