Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
44
Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
86
It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better!... Read More
Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
49
Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to make national news…and bring out the [&hellip... Read More
Gini Dietrich

Get Media Attention: Six Tips to Pitch Journalists on Your Own

By: Gini Dietrich | April 23, 2013 | 
81
When I began my career, like many of us, I was thrown into the deep end of the media relations pool. The expectation, of course, was if I could create relationships with journalists, I’d eventually be able to do the same with the executives within our office, and finally with the executives at our client’s offices. To do that (and to be seen as someone who [&hellip... Read More
Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
136
I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it all finished. Oy. You’ll have to [&hellip... Read More
Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
23
Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines. While keeping [&hellip... Read More
Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
23
I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused. Is [&hellip... Read More
Mike Santoro

You’re Fired! How an Agency Survives a New CMO

By: Mike Santoro | April 15, 2013 | 
25
It’s every agency’s worst nightmare. You and your team are cranking along delivering solid results for a client when you hear rumors the CMO is about to step down. A few months later, someone new is in charge and you find yourself in the midst of an agency review. It’s a situation that rarely works well for the incumbent agency. And with the average CMO tenure [&hellip... Read More
Sara Rude

Public Relations: Lessons from Marty McFly

By: Sara Rude | April 11, 2013 | 
57
Remember the pivotal scene in Back to the Future II when Marty McFly travels back (or forward?) to 1985, only to find that it’s totally screwed up because he messed with his parents’ past? He’s completely disoriented. He has no idea how the house he grew up in, the neighborhood he skateboarded around, and the small town he loved had become so… different and confusing. I had [&hellip... Read More
Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
64
“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results of a 2012 survey of 6,000 influencers, [&hellip... Read More