Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip... Read More
Chuck Kent

Creativity vs. Me-too Content Creation

By: Chuck Kent | May 6, 2013 | 
18
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from [&hellip... Read More
Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip... Read More
Martin Waxman

Mad Men: Ad Agency of the Future

By: Martin Waxman | May 2, 2013 | 
27
We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business. The [&hellip... Read More
Gini Dietrich

The Future of PR: It’s Our Time to Lead

By: Gini Dietrich | May 2, 2013 | 
43
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if [&hellip... Read More
Gini Dietrich

Ten Steps for Managing an Online Crisis

By: Gini Dietrich | April 30, 2013 | 
35
In 2006, Wal-Mart was caught redhanded cheating its way through the Internet to receive attention. Their PR firm hired actors to pretend they were traveling the country in an RV, visiting Wal-Mart locations as they drove, and blogging about their experience. This was before anyone really realized how the social web works and many organizations were taking some risk to figure it out. But in 2013? [&hellip... Read More
Mike Mullet

Speaking Well: Five Tips on Public Speaking

By: Mike Mullet | April 29, 2013 | 
20
Winston Churchill once observed that of all the talents bestowed upon men, none is so precious as the gift of oratory. The ability to speak well, he opined, is a power “more durable than that of a great king.” Certainly, the prestige we might assign to oratory prowess has changed considerably since Churchill’s day. While we are able to recognize a great speaker when we hear [&hellip... Read More
Gini Dietrich

Three Ways a PR Firm Can Help You

By: Gini Dietrich | April 29, 2013 | 
44
Just a little more than a year ago, the Public Relations Society of America set out to redefine public relations. You see, it’d been 30 years since the last definition and, with all the turmoil the industry has seen since 2008, the organization thought it was time. The definition they settled on is, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
86
It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better!... Read More
Gini Dietrich

Eight Steps to Clean-Up Your Online Reputation

By: Gini Dietrich | April 25, 2013 | 
49
Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012? The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to make national news…and bring out the [&hellip... Read More