Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
118
I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive at the company’s Mexico subsidiary, which [&hellip... Read More
Guest

Nine Books for Communicators

By: Guest | April 23, 2012 | 
86
Today’s guest post is written by Geoff Livingston. After reading  Molli Megasko’s, “The Top 10 Fiction Books Every PR and Marketing Pro Should Read” and Gini Dietrich’s “Reading Fiction Helps Your Career,” I felt inspired to offer my own suggestions. Like Gini, I was a literature major in college, and see value not only in studying the written word, but in creativity, metaphorical lessons, and storytelling. [&hellip... Read More
Guest

A Strong Cast of Characters is Vital to Telling Your Company’s Story

By: Guest | April 17, 2012 | 
22
Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. While the premise of a story might be the impetus to take a book off the shelf, it [&hellip... Read More
Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
46
Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my lifetime isn’t over), but there is [&hellip... Read More
Gini Dietrich

The Communication Crisis Groupon Created for Itself

By: Gini Dietrich | April 11, 2012 | 
66
Oh Groupon. What are we going to do with you? Remember when Google offered them $6B and they walked away? Then they went public, in the hopes they would make more than $6B (they were valued at $17B, but raised only $700 million), and now Crain’s Chicago Business is calling for adult supervision, based on the accounting irregularities they provided to Wall Street. On March 30, [&hellip... Read More
Guest

Seven Tips for Preparing for a Broadcast Interview

By: Guest | April 10, 2012 | 
13
You Want Me? Not My Client? Today’s guest post is written by Allen Mireles. Last month I was interviewed on a CBS affiliate’s public affairs program about the viral success of the Kony 2012 video. According to the Wall Street Journal, The Kony 2012 video has set the mark as the fastest spreading viral video ever. The show’s host was interested in using the video to [&hellip... Read More
Guest

Of Starbucks and Starcrossed Lovers

By: Guest | April 5, 2012 | 
26
Today’s guest post is written by Rusty Speidel. Starbucks coffee shops are funny places. They are sort of the cultural watering holes of any given neighborhood, so many weird things happen there. People meet there for breakfast, a little news, business meetings, dates—you name it. I even watched a lady order a Frappucino with TWELVE espresso shots in it. Fo realz. They can get pretty crowded too, [&hellip... Read More
Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
135
I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. Twenty-two years later and we’re still [&hellip... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
218
I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise money for his family. The candy [&hellip... Read More
Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
83
Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, for the general election, the candidate could hit the reset [&hellip... Read More