Gini Dietrich

Six Tips for Managing an Out-of-Control Social Media Crisis

By: Gini Dietrich | February 4, 2013 | 
133
One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter. But I guess we know what happens when one assumes. To prove the “assume” point, let’s take Applebee’s as case in point. The Mercury News [&hellip... Read More
Guest

You’ll Never Hear About a Well-Managed Issue

By: Guest | January 31, 2013 | 
9
Today’s guest post is by Mike Mullet. The terms issue and crisis are often used interchangeably – and so by extension are the terms issue management and crisis management – but they are not the same. Certainly, an issue and a crisis share some characteristics. Both can originate internally or externally, both have the potential to damage your business and your brand, and both must be [&hellip... Read More
Arment Dietrich

Storify and Facebook Privacy Breaches: How NOT to Respond

By: Arment Dietrich | January 30, 2013 | 
10
Today’s guest post is by Allen Mireles. Recently a story broke about Facebook and privacy breeches. “Oh no,” you groan. “Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?” We did and you’re right. Yet this particular Facebook privacy story has an interesting twist. For brands it serves as one more cautionary tale [&hellip... Read More
Gini Dietrich

Three Steps to Create a Compelling Business Story

By: Gini Dietrich | January 29, 2013 | 
63
I (finally) started writing Spin Sucks this past weekend and boy am I fired up! Right now I’m writing the “Sex Sells” chapter, which has enticed me to dig further into the concept of telling our stories in interesting and compelling ways. I’ve also been working a bit on my fiction, which Jamie Wallace reignited in me when she said she didn’t do National Novel Writing Month [&hellip... Read More
Guest

Why Are We Still Writing News Releases?

By: Guest | January 28, 2013 | 
22
Today’s guest post is by Tom Bishop.  ‘Everyone knows’ content marketing is now the primary method of communicating with the public. That and Twitter. Everything an organization, business leader, celebrity, athlete, or political figure has to say about themselves or anything else can be boiled down to 140 characters, right? Tweets and Facebook posts are now regal declarations – the absolute truth, recorded for posterity to [&hellip... Read More
Guest

The Wisdom of Mike Tyson: Scenario Planning in Marketing

By: Guest | January 22, 2013 | 
10
Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment when they get punched in the face. [&hellip... Read More
Gini Dietrich

Manage Content, Social Media, and SEO without Duplication

By: Gini Dietrich | January 22, 2013 | 
42
We have an interesting client challenge. They have six different websites and, of course, want increased search rankings and content, including a blog, for each. But the audiences are the same for each. The only reason there are so many is because of different state laws that require it. Not only that, but the keywords are the same, the topics are the same, and the content [&hellip... Read More
Lindsay Bell

Five Simple Steps to a Classic PR Disaster

By: Lindsay Bell | January 16, 2013 | 
48
Today’s guest post is by Lindsay Bell.  Allow me to introduce to you The City of Hamilton, Ontario and its partner in PR apocalypse, Dialogue Partners. Hamilton started out as bucolic rolling farmland tucked in and around the Niagara Escarpment, purchased after the War of 1812. Today it’s a bustling metropolis of just more than a half million residents, give or take a few, and sits [&hellip... Read More
Guest

How Soon Is Now? The Future of PR Firms, Part 2

By: Guest | January 15, 2013 | 
13
Today’s guest post is by Ken Jacobs.  In yesterday’s post, I shared the five critical capabilities I believe agencies must offer and/or the actions they must take to both best serve their clients and stay relevant in the coming months. These were based on a panel in which I participated last year on “The Future Of PR Firms” at the North American meeting of global PR network [&hellip... Read More
Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
117
We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down on the board. Soon, things such as “at the [&hellip... Read More