Gini Dietrich

How Not to Get Promoted At Work

By: Gini Dietrich | February 23, 2012 | 
137
I was scrolling through some draft posts to get an idea for what I would write today. Last year, I copied a link (I think I remember my friend Rusty Speidel sending it to me) called “7 Sneaky Ways to Get Promoted” into my drafts folder and I just revisited it. I’m not sure why I didn’t write about this a year ago, because it has [&hellip... Read More
Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
132
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not [&hellip... Read More
Guest

The Three Elements of Storytelling

By: Guest | February 21, 2012 | 
38
Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. A woman in a long dress and heels sashayed to the rhythm of the announcer proclaiming how easy the Robo-matic washer is to use ahead of the punchline – “Goodbye, Blue Monday!” The baseball player could not slam the ball through the plastic that acted just [&hellip... Read More
Gini Dietrich

Eight Practices for Developing a PR Hybrid Professional

By: Gini Dietrich | February 21, 2012 | 
60
We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. Because of this new practice, I get to see [&hellip... Read More
Gini Dietrich

A Break from Social Media Is Killing Carnival Cruise Lines

By: Gini Dietrich | February 16, 2012 | 
41
I’ve been watching, with great interest, how Carnival Cruise Lines has handled themselves during the past few weeks surrounding a crisis of tantamount proportions. You may recall their sister company, Costa Concordia, is the ship that wrecked off the shores of Italy, killing 32 people and injuring more than 30. Beyond the human tragedy, the company has found itself in a social media crisis, brought on by – [&hellip... Read More
Guest

PRSA Response to PR Definition Criticism

By: Guest | February 15, 2012 | 
74
Today’s guest post is written by David C. Rickey, chair of the PRSA PR Defined Task Force, in response to Redefining Public Relations by Gini Dietrich. The discussion and debate around the Public Relations Society of America collaborative “Public Relations Defined” initiative, in which PRSA and 12 allied professional organizations have given public relations and other communications professionals a platform to shape a modern definition of public [&hellip... Read More
Gini Dietrich

Redefining Public Relations

By: Gini Dietrich | February 13, 2012 | 
172
Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make it easier for them to get [&hellip... Read More
Gini Dietrich

Five Skills You Need You Won’t Learn In PR Class

By: Gini Dietrich | February 9, 2012 | 
66
In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog, on YouTube, on Facebook, on Google+, on Pinterest, and on the Arment [&hellip... Read More
Arment Dietrich

Seven Steps to Better Media Relations

By: Arment Dietrich | February 8, 2012 | 
58
Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very entertaining to say the least. This [&hellip... Read More
Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
218
A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him for the agency he’s built in [&hellip... Read More