Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
89
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight [&hellip... Read More
Gini Dietrich

Seven Metrics PR Should Track to Gain Respect

By: Gini Dietrich | November 27, 2012 | 
92
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortune about why PR gets no respect. Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are [&hellip... Read More
Guest

Language, Communities, and Social Participation

By: Guest | November 22, 2012 | 
17
Today’s guest post is by Jason Konopinski. I’ve always fancied myself a student of linguistics. One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms. It [&hellip... Read More
Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
30
Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!... Read More
Gini Dietrich

Community Building, Content Marketing and Charles Arment

By: Gini Dietrich | November 21, 2012 | 
70
Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago. Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword research for content development, or how to [&hellip... Read More
Guest

The Law Won: Exploring the Yeager/AT&T Case

By: Guest | November 20, 2012 | 
0
Today’s guest post is by Sean Williams. When is a news release an advertisement? For most of us in public relations, the answer is “never.” But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines. Here’s the snapshot: Cingular Wireless (Now AT&T Mobility) came up with a [&hellip... Read More
Guest

Pros and Cons of Using a Content Schedule

By: Guest | November 19, 2012 | 
18
Today’s guest post is by Shanna Mallon. Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier. Should you have one? Would it make sense for you? More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns. Why do they do [&hellip... Read More
Guest

Don’t Make a Crisis Out of Opportunity

By: Guest | November 13, 2012 | 
7
Today’s guest post is by Sean Fleming. Every single interaction with the public is an opportunity for you to espouse your brand’s voice and values. If social media has done anything it has been to break down the barriers between customers and the businesses from which they buy. Oh, and it’s also made it easy for bored married people to pretend to be young, single, and [&hellip... Read More
Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
54
I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example of successful work led by their PR [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
1
Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we serve our organizations and clients. And it’s one being [&hellip... Read More