Gini Dietrich

Lessons You Can Take from The New York Times Storytelling

By: Gini Dietrich | March 1, 2012 | 
68
We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same [&hellip... Read More
Arment Dietrich

The Top 10 Fiction Books Every PR and Marketing Pro Should Read

By: Arment Dietrich | February 29, 2012 | 
49
A list of the top 10 fiction books and they can play a part in one's professional life due to creativity, writing style, or a compelling story... Read More
Gini Dietrich

Claire’s Rips Off Tatty Devine and Sticks Head In Proverbial Sand

By: Gini Dietrich | February 29, 2012 | 
61
Oh come on! Seriously. Why is this so hard? Yes, there is another company shutting down comments to their Facebook wall, ignoring tweets, deleting comments, and going silent. This time it’s Claire’s Stores, who is accused of ripping off independent jewelry designer, Tatty Devine. Last week the U.K. designer blogged, “Can You Spot the Difference?” and showed their designs next to images of the Claire’s mass-produced [&hellip... Read More
Gini Dietrich

Carnival Cruise Lines Silent About Latest Accident

By: Gini Dietrich | February 28, 2012 | 
97
We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime today. According to the Chicago Sun-Times, [&hellip... Read More
Guest

Four Ways to Become Indispensable

By: Guest | February 27, 2012 | 
16
Today’s guest post is written by Eric Wittke.  My first major dose of career advice wasn’t quite something I’d call “inspirational.” In fact, for someone new to the job force like I was, it was downright discouraging. “Always remember: No matter what your job is, you will always be dispensable.” This comes as a no-brainer to anyone who has ever worked a job. There will always [&hellip... Read More
Gini Dietrich

How Not to Get Promoted At Work

By: Gini Dietrich | February 23, 2012 | 
137
I was scrolling through some draft posts to get an idea for what I would write today. Last year, I copied a link (I think I remember my friend Rusty Speidel sending it to me) called “7 Sneaky Ways to Get Promoted” into my drafts folder and I just revisited it. I’m not sure why I didn’t write about this a year ago, because it has [&hellip... Read More
Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
132
More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. You see, I’m not [&hellip... Read More
Guest

The Three Elements of Storytelling

By: Guest | February 21, 2012 | 
38
Today’s guest post is written by Erik Hare. The black and white TV images flickered inside the homes of viewers. A woman in a long dress and heels sashayed to the rhythm of the announcer proclaiming how easy the Robo-matic washer is to use ahead of the punchline – “Goodbye, Blue Monday!” The baseball player could not slam the ball through the plastic that acted just [&hellip... Read More
Gini Dietrich

Eight Practices for Developing a PR Hybrid Professional

By: Gini Dietrich | February 21, 2012 | 
60
We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. Because of this new practice, I get to see [&hellip... Read More
Gini Dietrich

A Break from Social Media Is Killing Carnival Cruise Lines

By: Gini Dietrich | February 16, 2012 | 
41
I’ve been watching, with great interest, how Carnival Cruise Lines has handled themselves during the past few weeks surrounding a crisis of tantamount proportions. You may recall their sister company, Costa Concordia, is the ship that wrecked off the shores of Italy, killing 32 people and injuring more than 30. Beyond the human tragedy, the company has found itself in a social media crisis, brought on by – [&hellip... Read More