Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
130
During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran the news release so we don’t always [&hellip... Read More
Gini Dietrich

Four Ways to Keep Content Fresh

By: Gini Dietrich | February 27, 2013 | 
96
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. As it turns out, employees were putting broom handles in the blenders to see if they would blend. [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
41
Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” exists for a reason, and there are days [&hellip... Read More
Lindsay Bell

Why Your Editor is Your Friend

By: Lindsay Bell | February 20, 2013 | 
116
Today’s guest post is by Lindsay Bell. Jason Konopinski is a funny guy. He’s an even funnier guy when he uses words like ‘ding-danged,’ as he did in a recent Facebook post. To quote: “Bloggers, for all that is good and holy, COPYEDIT YOUR DING-DANGED POSTS.” While that status update sparked some great chatter around ‘writers – vs – authors’ and whether any monkey with a typewriter [&hellip... Read More
Guest

For the Love of Spam

By: Guest | February 19, 2013 | 
79
Today’s guest post is by Amy Vernon.  Spam fascinates me. Spam filters grow ever more clever, stopping it from even getting to us, more often than not. We’re all tired of it. But it works, apparently. Enough for people to keep doing it. Enough for people to keep sending ot invitations for us to buy pills, sex, or indirectly, money. Spam has different goals: Sometimes it’s [&hellip... Read More
Gini Dietrich

PR Firm Gets Client’s Site Blacklisted for Duplicate Content

By: Gini Dietrich | February 19, 2013 | 
170
I mentioned yesterday I’m reading Andy Crestodina’s “Content Chemistry.” It’s an interesting book that is half theory and half lab; full of tips, cautions and notes for even the most sophisticated content marketer. If you’ve ever seen Andy speak or read his blog (or read his guest posts here), you’ll know you’re going to learn something from the first page (or you’ll discover it when you [&hellip... Read More
Gini Dietrich

Five Tips for Writing Large Body of Works

By: Gini Dietrich | February 18, 2013 | 
119
A couple of weeks ago, Mr. D and I saw a super cheap flight and stay at an all-inclusive resort in Jamaica. I’m not normally a beach person. If we’re going to vacation in February, I’d prefer to ski. But he sold it to me as, “You can get a lot of writing done” and, in fact, I’m writing this from a beach in Montego Bay. [&hellip... Read More
Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
113
If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots. He’s part [&hellip... Read More
Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
62
We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that are handling things well. Perhaps that’s because [&hellip... Read More
Guest

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
9
Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus disproportionately on generating new business, while neglecting [&hellip... Read More