Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
218
A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him for the agency he’s built in [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
124
So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America is a major sponsor - both under investigation)? [&hellip... Read More
Gini Dietrich

Komen In PR Mess Because of Planned Parenthood Decision

By: Gini Dietrich | February 2, 2012 | 
189
I was thinking I wasn’t going to jump on the bandwagon and talk about this, but it’s so disgusting to me, it has to be said. What the heck is wrong with the Susan G. Komen for the Cure? On one side is the charity, Susan G. Komen for the Cure, which says it has raised $1.9 billion worldwide for breast cancer since it was created [&hellip... Read More
Arment Dietrich

FTC Guidelines and Disclosure for PR Agencies

By: Arment Dietrich | January 25, 2012 | 
60
Today’s guest post is written by Lisa Gerber. In the past few weeks, I’ve been asked on more than one occasion why we add “(client)” to the end of certain tweets. In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. Not a lot of [&hellip... Read More
Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
56
As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The issue was told over and over again [&hellip... Read More
Guest

Media Relations Without the News Release

By: Guest | January 12, 2012 | 
16
Today’s guest is written by Keredy Andrews. When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
104
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He didn’t try to [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
222
Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, who apparently didn’t leave a tip, and [&hellip... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
101
Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these things. If you don’t know what happened [&hellip... Read More
Guest

The Art of Storytelling

By: Guest | January 2, 2012 | 
156
Today’s guest post is written by Lindsay Bell. “We want a story that starts out with an earthquake and works its way up to a climax.”  - Samuel Goldwyn Traditional advertising is dead. Content marketing is the new traditional advertising. Phew. Glad *that’s* out of the way. Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that [&hellip... Read More