Nicole Rodrigues

A PR Internship Should Prepare You for the Real World

By: Nicole Rodrigues | June 30, 2016 | 
2
Just because you’ve graduated doesn’t mean you will immediately earn top-dollar. Learn how to get the right PR internship with Nicole Rodrigues... Read More
Gini Dietrich

The 2016 Spin Sucks Book Recommendations

By: Gini Dietrich | June 30, 2016 | 
32
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic... Read More
Eden Spodek

Why PR Professionals Need to Pay Attention to Crowdfunding

By: Eden Spodek | June 28, 2016 | 
20
As PR continues to evolve, crowdfunding will only continue to grow as an awareness tool for businesses. There’s a huge opportunity here for PR professionals to step up, take note and learn how to make a successfully campaign happen. Eden Spodek has more... Read More
Gini Dietrich

Crisis Communications: How a Sexist Email Was Handled

By: Gini Dietrich | June 28, 2016 | 
12
A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great... Read More
Laura Petrolino

Online Communication and Relationships: The Missing Skills

By: Laura Petrolino | June 27, 2016 | 
11
Online communication allows us to connect with people around the blog, but also limits the development of relationship skills, says Laura Petrolino... Read More
Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
2
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Ryan Philemon

PR Has Officially Reached the Era of Data

By: Ryan Philemon | June 22, 2016 | 
2
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
22
The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More
Gini Dietrich

Determine the Right Metrics for Your Content Marketing

By: Gini Dietrich | June 16, 2016 | 
19
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track... Read More
Corina Manea

PR Lessons from Searching for a New Home

By: Corina Manea | June 15, 2016 | 
13
Moving to a new home carries with itself a lot of PR lessons, Corina Manea argues. She goes on and shares five of the most important she recently learned... Read More
[postmatic_subscribe_widget]