Gini Dietrich

The Chick-fil-A PR Crisis

By: Gini Dietrich | July 26, 2012 | 
221
I’ve been in Canada all week, in meetings with clients, sitting in new business meetings with our Thornley Fallis colleagues, and speaking at Third Tuesday (and at SocialMix today). So I haven’t been able to keep up on the news as much as I typically do. So when the Chick-fil-A fiasco hit my inbox earlier this week, I made a mental note to make sure I [&hellip... Read More
Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
237
Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be a PR professional, but who is [&hellip... Read More
Gini Dietrich

How to Measure PR and Social Media Results

By: Gini Dietrich | July 12, 2012 | 
54
I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” When I spoke at an event a couple of weeks ago, I asked the audience of [&hellip... Read More
Guest

Was Samuel Adams America’s First PR Man?

By: Guest | July 10, 2012 | 
10
Today’s guest post is written by Mike Rieman. My seven-year-old son loves history. Selfishly, I would like to think he picked up this love from me. It’s not unusual for us to watch a documentary on the Civil War, WWII, or Abraham Lincoln together, but I digress. Recently, when offered the chance to attend numerous camps this summer, he jumped at the opportunity to attend the Atlanta [&hellip... Read More
Guest

Miracle Max Presents 11 Things that Aren’t Quite Dead

By: Guest | July 5, 2012 | 
65
Today’s guest post is written by Margie Clayman. Have you ever watched The Princess Bride? If not, you really need to get on that. Go ahead. I’ll wait for you. Just kidding. Now for the rest of you, I’m sure you know and remember Miracle Max, the character played by Billy Crystal and a lot of make-up. Max is the one who tells Andre the Giant [&hellip... Read More
Gini Dietrich

Travel Essentials for Speakers, Authors, and MarComm Pros

By: Gini Dietrich | July 5, 2012 | 
121
Last week, Shonali Burke wrote a blog post called, “Travel Essentials for PR Pros…Or What’s in Your Wallet?” Because it’s the day after the Fourth and most Americans are probably wondering how they’re going to get through today without a nap, I thought I’d copy her and do the same. It’s a fun little exercise and won’t require a ton of thinking from you. But mine [&hellip... Read More
Guest

Overcome Writer’s Block Forever

By: Guest | July 2, 2012 | 
89
Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block... Read More
Arment Dietrich

Five Ways to Become a PR Technologist

By: Arment Dietrich | June 27, 2012 | 
61
This week our guest posts focus on adapting the traditional to the new. The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Today: The Role of the PR Professional by Lisa Gerber. We have a joke around the office: Gini Dietrich is a junior programmer, vying for a senior programmer position. Patti Knight is the webinar production assistant, Molli Megasko is our social network tester, [&hellip... Read More
Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
66
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate. The [&hellip... Read More
Guest

Add User-Generated Sites to Your PR Toolkit

By: Guest | June 25, 2012 | 
10
This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom.  Today: News release distribution by Abbie Fink.  I’ve been doing public relations for a very long time. Since 6th grade, actually, when I helped organize a picket in front of the elementary school to protest the administration taking away our graduation [&hellip... Read More