Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 
30
I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad! If you haven’t yet seen it, watch it now. Then we’ll discuss... Read More
Arment Dietrich

20 Smackers for a New York Times Kindle Subscription

By: Arment Dietrich | April 6, 2010 | 
17
Guest blogged by Nick Harrison According to Friday’s TechCrunch article, The New York Times Kindle subscriptions are increasing by 46% to $19.99. And they are charging 17.29 for iPad subscriptions. It is old news that beginning in 2011, The New York Times will be charging for online content. More than a week ago it was also reported that News Corp’s UK times would charge, according to Reuters, 1 ... Read More
Gini Dietrich

Kevin Smith and Southwest Airlines: Crisis via Twitter

By: Gini Dietrich | March 10, 2010 | 
25
I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy! By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines. Two weeks ago, the filmmaker was flying from Oakland to Burbank on Southwest Airlines. Smith is ... Read More
Gini Dietrich

HAPPO: A Few Winners

By: Gini Dietrich | March 8, 2010 | 
3
It’s been a couple of weeks since our launch of HAPPO (Help a PR Pro Out) and, after digging through 131 incredible blog posts we received just in Chicago, and sending them to potential employers, it’s time to draw the winners of some of the free giveaways our industry organizations have so kindly donated. Before the giveaways, though, please note that potential employers may contact you ... Read More
Gini Dietrich

Tiger Woods: A PR Disaster

By: Gini Dietrich | February 21, 2010 | 
38
A lot of people have asked me what I think about Tiger Woods and the apology he gave on Friday. I’m never one to react with a knee jerk. I like to let it all soak in, discuss opposing sides, and then tell you what I think. But this one is a little bit different…mostly because the incident happened three months ago (so I’ve had plenty ... Read More
Gini Dietrich

Using the Power of Media Relations to Grow Your Business

By: Gini Dietrich | February 15, 2010 | 
1
Even though my monthly AllBusiness.com article is targeted toward the franchise market, the rules apply to any business. How can you use media relations to build your businesses’ brand and help increase sales? You don’t necessarily need to hire a publicist, but it is going to take some time and patience. To read my six steps for using the power of media relations to grow your ... Read More
Gini Dietrich

In the Midwest? Get Involved Locally with HAPPO

By: Gini Dietrich | February 10, 2010 | 
19
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people who I really liked having around or let them go so ... Read More
Gini Dietrich

Toyota Recall: A PR Crisis?

By: Gini Dietrich | February 7, 2010 | 
20
Throughout my career, I’ve had opportunity to work on some pretty big crisis. My stance has always been, if a crisis develops from a PR perspective, someone should get fired (think Tiger Woods). Either the PR firm for not counseling correctly or the client for not listening. And you’d be surprised how often the client doesn’t listen... Read More
Gini Dietrich

Help a PR Pro Out

By: Gini Dietrich | February 5, 2010 | 
23
A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies. The big idea: On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency leaders, and PR professionals from across the country will ... Read More
Gini Dietrich

Changing Our Habits for a Car?

By: Gini Dietrich | January 17, 2010 | 
0
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it. But I’m having a problem with the car keys and I can’t get past it. The car doesn’t ... Read More