Guest

Good PR is Good PR

By: Guest | May 29, 2012 | 
14
Today’s guest post is written by Merritt Allen. As a lifelong Jeopardy! fan and former third-place contestant, I was surprised at how engrossing the 2012 Teen Tournament was. Typically, I ignore the Teen Tournament, turning up my trivial nose at post-2009 pop culture and 7th grade biology questions. But this year’s tournament was compelling for three primary reasons: 1. Harder material (which means smarter kids; show [&hellip... Read More
Guest

Content Curation: Are You Doing it Right?

By: Guest | May 24, 2012 | 
9
Today’s guest post is written by Susan Young. Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. While Google alerts will locate and list stories and articles, and platforms such as Paper.li may work for amateurs,  good content curation requires the human factor [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
198
You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once that, if handled separately, aren’t so overwhelming. [&hellip... Read More
Guest

Seven Ways to Present a 360 Degree View of Your Brand

By: Guest | May 17, 2012 | 
2
Today’s guest post is written by Heidi Cohen.  Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. Social media and content marketing offer a wide range [&hellip... Read More
Arment Dietrich

Where Big Ideas Come From

By: Arment Dietrich | May 16, 2012 | 
45
Today’s guest post is written by Lisa Gerber. I wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang spoke last week at Counselors Academy in [&hellip... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
114
A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But the OpEd read like sour grapes to [&hellip... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
101
My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of the attendees told me he pays [&hellip... Read More
Guest

Would You Like Vocal Fries With that Order?

By: Guest | May 8, 2012 | 
24
Today’s guest post is written by Mark Story.  Recently, Fast Company ran an article called “The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search,” by Craig Chappelow. The premise of the article is this: Craig’s organization, the Center for Creative Leadership of Greensboro, N.C., was hiring for “a position that involved a high degree of interaction with senior executive clients, so [&hellip... Read More
Guest

Cómo se dice… “Strategic Communications”?

By: Guest | May 7, 2012 | 
34
Today’s guest post is written by Lucretia Pruitt.  I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things linger until you have to explore them [&hellip... Read More
Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
56
Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick [&hellip... Read More