Cassie Phillips

How to Keep Your Business Safe Online

By: Cassie Phillips | October 14, 2015 | 
Most of us do lots of work on the Internet every day, which makes us susceptible to cyberattacks. Here are tips to keep your business safe online... Read More
Gini Dietrich

Six Things to Know Before You Hire a PR Firm

By: Gini Dietrich | October 14, 2015 | 
Most business leaders know they need to hire a PR firm, but they have no idea what that PR firm should do for them. Before you outsource, read this... Read More
Aly Saxe

Your Client Hates You and You Don’t Even Know it

By: Aly Saxe | October 7, 2015 | 
Your client hates you and you may not know it, says Aly Saxe. She provides five very valid reasons they may be very unhappy and what you can do about it... Read More
Gini Dietrich

How to Build Landing Pages for PR Pros

By: Gini Dietrich | October 7, 2015 | 
Want to prove you are an investment and not an expense? Think about how to create landing pages so you can track your PR efforts. Here is one way to do that... Read More
Gini Dietrich

How to Work with Journalists: Straight from a Tribune Panel

By: Gini Dietrich | October 6, 2015 | 
On September 17, our own Gini Dietrich moderated a panel with three Chicago Tribune journalists. Here are 10 things every PR pro can learn from it... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Paula Kiger

A Book Challenge: Why Banned Books Week Matters

By: Paula Kiger | September 28, 2015 | 
A recent situation in the public school system in Florida led to a book challenge that led this author to support banned books week. Here is why it matters... Read More
Daniel Schiller

Media Pitches and Coffee Talk with Michael Smart

By: Daniel Schiller | September 24, 2015 | 
Media relations isn't going away, but it is getting increasingly difficult to get your media pitches noticed. Here are few tips to do just that... Read More
Gini Dietrich

Why “The PR Industry is Dead to Me” is Overreaching

By: Gini Dietrich | September 23, 2015 | 
An international sales expert, recently wrote an article on why the PR industry is dead to him. While he has some great points, it's a bit overreaching... Read More
Gini Dietrich

Changes to the Barcelona Principles Hurt the PR Industry

By: Gini Dietrich | September 22, 2015 | 
The recent changes to the Barcelona Principles are simply wordsmithing and are harmful to the PR industry. We must measure differently and better... Read More