Lucas Miller

Three Painful Realities for New PR Professionals

By: Lucas Miller | August 5, 2015 | 
New PR professionals hoping to get a taste of the ins-and-outs of PR may seem less enthused about the reality of our world once they start their job... Read More
Gini Dietrich

Repurpose Content: A Test and the Results

By: Gini Dietrich | August 5, 2015 | 
For the past week, we have completed an experiment to repurpose content to see if it would bring old Spin Sucks community members back into the fray. ... Read More
Elli Bishop

Five Qualities Your Next Content Strategist Should Have

By: Elli Bishop | August 4, 2015 | 
All your snappy content won’t do any good if you don’t get it to the right people timely and effectively. That's where a content strategist comes in... Read More
Lou Hoffman

Six Tips for a Blog Redesign

By: Lou Hoffman | August 3, 2015 | 
Many bloggers launched their blogs several years ago and maintain the existing look-and-feel. Lou Hoffman argues it's time for a blog redesign for PR pros... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Robby Brumberg

Geography Pitfalls to Avoid in Writing

By: Robby Brumberg | July 30, 2015 | 
As the workforce becomes more global, consider different cultures, different ways of doing business, and even geography pitfalls made in content... Read More
Gini Dietrich

Four Ways to Keep Content Fresh

By: Gini Dietrich | July 29, 2015 | 
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more... Read More
Daniel Schiller

The Epic Legacy Building Opportunity of Go Set A Watchman

By: Daniel Schiller | July 28, 2015 | 
The newly released book by Harper Lee—Go Set a Watchman—is published with some criticism. Daniel Schiller has why it should have been done differently... Read More
Elena Verlee

Thirty-Eight Tips to Nail a Media Interview

By: Elena Verlee | July 27, 2015 | 
It doesn't matter who you are or how much experience you have, everyone needs media interview tips from time-to-time. Here, Elena Verlee has 38 to help... Read More
Laura Petrolino

The Auto Guide to Your Communications Plan

By: Laura Petrolino | July 27, 2015 | 
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan ... Read More