Gini Dietrich

The Important PR Trends Affecting the Industry in the Next Five Years

By: Gini Dietrich | July 20, 2017 | 
4
The Center for Public Relations at USC Anneneberg recently released a study that shows the important PR trends affecting the industry in the next five years
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Gini Dietrich

Content Marketing + Media Relations = SEO Success

By: Gini Dietrich | July 19, 2017 | 
2
One of the keys to SEO is earning links from high domain authority sites. Communicators are in a unique position to do this and help an organization win
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Mike Connell

Have Notebook, Will Travel

By: Mike Connell | July 18, 2017 | 
16
Everyone has their must-have tools that make them better at work, life… just better. For Mike Connell it was always a notebook. But not just any notebook. Keep reading for more
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Patrick Panuncillon

Seven Professional Development Lessons from Major PR Fails

By: Patrick Panuncillon | July 17, 2017 | 
1
It’s inevitable that, no matter how well-prepared your PR campaign is, some things just slip out of your control. When it comes to PR fails, the stakes are high, and the costs are expensive. Yet, Patrick Panuncillon says we can learn a lot from PR fails. He has more
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Laura Petrolino

Five Things My Dog Wants You To Know About Your Bad PR Plan

By: Laura Petrolino | July 17, 2017 | 
26
Laura Petrolino's dog hates it when PR pros do these three things with their PR plan. Find out what they are and how you can avoid disappointing Oliver
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Amanda Athuraliya

Guest Blogging Mistakes that Get You Rejected from Top Blogs

By: Amanda Athuraliya | July 12, 2017 | 
4
Wondering why your blog post keeps getting rejected by top authority blogs? Amanda Athuraliya shares some of the common guest blogging mistakes writers make and also proven practices she follows when she reaches out to high authority blogs
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Eric Sachs

Content Marketing isn’t Dead, But Your Strategies Might Be

By: Eric Sachs | July 11, 2017 | 
1
Is content marketing dead? Or maybe your strategies are? In this article, Eric Sachs explains how communicators can stand out in today's noisy world. Tactics include a strong understanding of the content marketing landscape and a willingness to update the strategies used. Read the rest here
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Gini Dietrich

The Death of AVEs is Imminent—It’s Time to Take Note

By: Gini Dietrich | July 11, 2017 | 
9
The death of AVEs, or advertising equivalencies, is imminent and it's time for communicators to take note. It could mean disciplinary action
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Gini Dietrich

How to Implement PR Metrics in the Second Half of the Year

By: Gini Dietrich | July 6, 2017 | 
2
It's time to buckle down and achieve the goals set in January. Included in that should be the PR metrics that show real business results.
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Gini Dietrich

The Fireside Chat: PR Metrics with Rebekah Iliff

By: Gini Dietrich | June 30, 2017 | 
0
On this month's Fireside Chat, we visit with Rebekah Iliff, chief strategy officer at AirPR, about PR metrics, ranch vacations, machine learning, and more
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