Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
27
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more... Read More
Aly Saxe

Three Tools to Show PR Value

By: Aly Saxe | March 19, 2015 | 
6
Clear PR value doesn't come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth... Read More
Gini Dietrich

Freelancer vs. Communications Firm: Which is Better?

By: Gini Dietrich | March 19, 2015 | 
69
In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!... Read More
Laura Petrolino

How to Use a Reverse Message Strategy

By: Laura Petrolino | March 18, 2015 | 
20
In many industries, the messaging is scary or just plain old wrong. Laura Petrolino discusses how to use a reverse message strategy for consensus and sales... Read More
Brendon Shank

Connect the Dots Between PR Metrics and Strategy

By: Brendon Shank | March 16, 2015 | 
6
Communications success depends on connecting the dots between PR metrics and strategy. Brendon Shank shares the correlation between data and narratives... Read More
Kelsey Meyer

Four Content Distribution Strategies

By: Kelsey Meyer | March 12, 2015 | 
14
Many content marketers forget about content distribution when they write. We hit publish and wait. Kelsey Meyer has tips on getting it into the right hands... Read More
Gini Dietrich

You Can Call Me “Boss”: Smart PR Measurement

By: Gini Dietrich | March 12, 2015 | 
51
It's time for the monthly Spin Sucks webinar and we have Shonali Burke. She is going to walk you through PR measurement: The good, the bad, and the deadly... Read More
Laura Petrolino

Create a Winning Sponsored Content Strategy

By: Laura Petrolino | March 11, 2015 | 
21
When Clinique worked with PureWow on sponsored content, they created something that is highly visual, easily consumable, built for sharing, and educational. ... Read More
Dana Ilovich

Fall in Love with Customer Relationships

By: Dana Ilovich | March 10, 2015 | 
14
We are in the business to people era where customers expect to fall in love with you over and over again. Dana Ilovich has more on customer relationships... Read More
Gini Dietrich

The Spin Sucks Scavenger Hunt Results

By: Gini Dietrich | March 10, 2015 | 
71
The Spin Sucks Scavenger Hunt is complete and the results are in. We learned a ton about what works and what doesn't work. Join the journey and learn more... Read More