Edyta Kowal

The Time for PR Automation is Now

By: Edyta Kowal | April 26, 2018 | 
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PR automation doesn't have to be a dirty word if you embrace how it can make you more effective at your job and evolve your creativity. Edyta Kowal has more

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Gini Dietrich

The PESO Model: Bringing Shared Media into the Mix

By: Gini Dietrich | April 26, 2018 | 
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The third "hub" of the PESO model is shared media and it becomes important after owned and earned media. Gini Dietrich describes how to integrate it

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Greg Galant

Media Relations: The Smart Way to Make an Announcement

By: Greg Galant | April 25, 2018 | 
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Ah, the media relations conundrum: do we pitch media or do we announce on our own? Greg Galant describes a research-based approach to have the most success

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Gini Dietrich

Blog Checklist: Write for Humans with These 10 Tips

By: Gini Dietrich | April 25, 2018 | 
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The start of a four-week series on what to include in your blog checklist, Gini Dietrich shows you the importance of writing for humans and what to check off your list

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Jenna Seter

How Online Reputation Management Protects Brands from Crises

By: Jenna Seter | April 24, 2018 | 
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Online reputation management isn't new, but it's certainly something that brands need to be aware of to prevent issues and crises from enveloping their organizations

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Rebekah Iliff

How to Ensure You’re Ready for the Growth PR Evolution

By: Rebekah Iliff | April 19, 2018 | 
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The PR evolution is upon us and Rebekah Iliff outlines five macro-shifts that affect the role of the communicator, as a counselor and an integrator

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Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | April 19, 2018 | 
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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | April 18, 2018 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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Michelle Behar

In the Age of Convenience, How Does One Endure a Crisis?

By: Michelle Behar | April 16, 2018 | 
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Is a crisis truly the end to all things good and great? Or do consumers have such short attention spans that it's not? Michelle Behar has some answers

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Ian Cleary

12 Link Building Tactics to Drive More Traffic and Revenue

By: Ian Cleary | April 12, 2018 | 
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One of the most powerful things you can do to build domain authority and search rankings is link building, which falls under earned media in the PESO model. Ian Cleary has more

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