Dawn Buford

Off the Record: Traveling to Sydney, Australia

By: Dawn Buford | February 15, 2018 | 
0
Escape the winter doldrums for a moment and take a trip to the Land Down Under. Experience the wonder and beauty that is Sydney, Australia

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Gini Dietrich

In the Trenches with Crisis Communications: HIV and HepC

By: Gini Dietrich | February 15, 2018 | 
0
In an ongoing series about crisis communications, Gini Dietrich looks at a recent example in Utah where a student accidentally exposed others to HIV and Hep

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Garrett Moon

Three-Step Framework to Find Your Competition-Free Content Niche

By: Garrett Moon | February 14, 2018 | 
0
When you create content that is wildly interesting to your target audience in a way no other company could, you have created competition-free content. Garrett Moon describes why this approach is akin to a blue ocean strategy

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Laura Petrolino

How Do You Respond During an Emotional Crisis?

By: Laura Petrolino | February 12, 2018 | 
0
You know what to do when your organization faces a crisis, but how about when you face one yourself? Build your emotional crisis plan with these steps

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Richard Jenkins

Put an End to Boring Content by Using Emotional Storytelling

By: Richard Jenkins | February 8, 2018 | 
4
We're all advised to use emotional storytelling in our content, but how many truly know how to do that? Richard Jenkins provides concrete examples and tips

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Gini Dietrich

Are You Overservicing Clients? Here Are Four Ways to Break the Habit

By: Gini Dietrich | February 8, 2018 | 
8
Overservicing clients is hard not to do, but it's destructive both to the business and to the client. Here are 4 ways to break the habit

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Lesley Vos

Tips for Finding Government Writing Jobs in the U.S.

By: Lesley Vos | February 7, 2018 | 
3
Government agencies are downsizing and now outsource all types of work. Take this opportunity and use these tips to apply for government writing jobs

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Gini Dietrich

Five Valuable Lessons from the Crock-Pot Crisis

By: Gini Dietrich | February 7, 2018 | 
16
The Crock-Pot crisis is a great lesson in how to do communications well. They led with empathy, presented the facts, and got advocates on board.

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Alison Hill

Tips for Using Newsjacking During the Showbiz Awards Season

By: Alison Hill | February 5, 2018 | 
5
Your brand can use newsjacking in a meaningful way during the showbiz awards season. Alison Hill provides several ideas that work across business and audience

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Laura Petrolino

How to Find Your Organization’s Stories and Create the Perfect Media Pitch

By: Laura Petrolino | February 5, 2018 | 
8
Do you struggle to find interesting and compelling stories to pitch the media? Laura Petrolino give you five techniques will help you create hundreds of compelling storylines

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