Gini Dietrich

Review: Humanize by Maddie Grant and Jamie Notter

By: Gini Dietrich | November 4, 2011 | 
50
It’s time for a new series to begin. I hope you’re as excited as I am! On the first Friday of every month, I will review a PR, marketing, or social media book here. It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So [&hellip... Read More
Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

By: Gini Dietrich | November 3, 2011 | 
73
I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. But that doesn’t mean we can’t [&hellip... Read More
Gini Dietrich

What Is Public Relations? We Have a Perception Issue

By: Gini Dietrich | November 2, 2011 | 
118
Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she’s going in to a field to professionally BS. If you’re in PR, you’ve heard this from your friends and family. I remember when Wag the [&hellip... Read More
Guest

Four Tips to a Better Client/Agency Relationship

By: Guest | November 1, 2011 | 
51
Today’s guest post is written by Ken Mueller. It’s always sad when a relationship ends. But sometimes it has to happen. Recently I was in a year-long relationship that was doomed from the start. And this past month it ended by mutual agreement. Now it’s time to learn and share some lessons. The Backstory There were three parties in this relationship (and it was a business relationship, [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More
Guest

Crisis Management: Six Keys to a Great Apology

By: Guest | October 25, 2011 | 
63
Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology more successful than another is the subject [&hellip... Read More
Guest

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
31
Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it [&hellip... Read More
Gini Dietrich

Three Ways to Create Content through Stories

By: Gini Dietrich | October 19, 2011 | 
146
After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Before tweeting and Facebook and text messaging, we had [&hellip... Read More
Guest

Five Effective Ways to Say No

By: Guest | October 17, 2011 | 
137
Today’s guest post is written by Ingrid Abboud aka ‘Griddy.’ Well lookie here – it seems I get to hang out at Aunt Gini’s house again. It’s been a while since I totally ignored her 500 word limit rule for guest posts my last visit ;). Oh, and here’s a head’s up – I’ve thrashed the word limit this time round as well! Sorry Gin – but Lisa [&hellip... Read More
Gini Dietrich

Nine Communication Lessons from Hitting Reply All

By: Gini Dietrich | October 12, 2011 | 
136
Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad). The [&hellip... Read More