Guest

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
65
Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to it until it becomes a necessity. ORM [&hellip... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
109
Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not as big a deal as it [&hellip... Read More
Arment Dietrich

How Media Training Could Have Saved Five Olympic Athletes

By: Arment Dietrich | August 15, 2012 | 
9
Today’s guest post is written by Allen Mireles. Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed poor judgment in tweeting about his [&hellip... Read More
Guest

Get the Kids Off the Phone and Meet in Real Life

By: Guest | August 14, 2012 | 
16
Today’s guest post is written by Janet Tyler. The brats of the digital world—Twitter, Facebook, LinkedIn, Pinterest and a brood of other social networks—will spend all day talking at us if we aren’t careful. Communication pros spend big chunks of their time conversing on these social sites, treating them like kids – nurturing, taking their pulse, measuring their height and weight, and testing their temperature. We [&hellip... Read More
Gini Dietrich

PR Pros Not Keeping Up with What Journalists Want

By: Gini Dietrich | August 14, 2012 | 
93
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums, who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. This is when Twitter became [&hellip... Read More
Gini Dietrich

Is All Publicity Good?

By: Gini Dietrich | August 13, 2012 | 
67
Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?” Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you. But is that the best thing for a business? Do people buy from people they don’t like, but do so just because they’re in the news? I’m here [&hellip... Read More
Guest

Reconsider Fashion PR

By: Guest | August 9, 2012 | 
19
Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. [&hellip... Read More
Guest

The Challenges of Cross-Cultural Communications

By: Guest | August 6, 2012 | 
5
Today’s guest post is written by Bhaskar Sarma. In 1969 and 1970, a large part of Iraq was hit by a severe drought and famine causing a shortage of wheat. With seed reserves running low, the Iraqi government imported nearly one hundred thousand tons of high yielding Mexipak wheat from Mexico and the United States. The wheat, however, was laced with a fungicide called methylmercury, which was [&hellip... Read More
Gini Dietrich

Blogging Mistakes Equal Lessons Learned

By: Gini Dietrich | August 6, 2012 | 
111
A couple of weeks ago, I made a blogging mistake. I didn’t do all of my research before I posted something and it came back to bite me in the butt. You see, I’ve been traveling. A ton. And I was getting ready to go on stage for the fourth time in as many days, in another country, and I was tired and missing home and trying [&hellip... Read More
Gini Dietrich

Convergence is the Name of the Game for PR Pros of Tomorrow

By: Gini Dietrich | August 2, 2012 | 
32
Earlier this year, PRSA undertook the big task of redefining public relations. Before that, the industry was working with a definition that was 40 years old. A lot has changed since 1982. Social media has turned the industry on its head. And technology is changing more quickly than ever before... Read More