Gini Dietrich

Content Creation Series: Integrating Owned Media with Earned

By: Gini Dietrich | November 21, 2017 | 
0
In the third of our content creation series, we tackle how to marry owned and earned media to get a link to your content from a high-quality site
... Read More
Mike Connell

Reasons We Write: Everyone Should Write a Book

By: Mike Connell | November 20, 2017 | 
3
This post isn’t an altruistic, shiny-happy protestation that everyone has a story to tell. It’s a pragmatic appeal. There are reasons to write a book. Mike Connell has more
... Read More
Laura Petrolino

Optimize Your User-Generated Content Campaign with the PESO Model

By: Laura Petrolino | November 20, 2017 | 
2
Your user-generated content campaign shouldn't be confined to social media alone. Laura Petrolino explains how to use the PESO model to maximize the success of your UGC campaign
... Read More
Gini Dietrich

The Fireside Chat: The Spin Sucks Team on Thankfulness

By: Gini Dietrich | November 17, 2017 | 
8
On the November Fireside Chat, Gini Dietrich talks to each member of the Spin Sucks team about their jobs, thankfulness, and what's in store for
... Read More
Kelvin Fogarty

Finding Motivation to Write: Tips for Content Marketing Inspiration

By: Kelvin Fogarty | November 15, 2017 | 
8
Content marketing is the ultimate tool to help sell a product or service before, during, and after its launch. But how do you stay motivated to write
... Read More
Matias Rodsevich

Seven Tips for Crafting a Winning Story Pitch

By: Matias Rodsevich | November 14, 2017 | 
4
Crafting a winning story pitch requires some PR expertise and a punchy headline. Your pitch should tell a story that will capture journalists' attention
... Read More
Gini Dietrich

Content Creation Series: How to Research Your Content Plan

By: Gini Dietrich | November 14, 2017 | 
3
In the second of the Content Creation Series, we tackle how to research your content plan with priority keywords, Google, and Moz.
... Read More
Michael Smart

Beautiful PR Writing that Stinks at Achieving Anything

By: Michael Smart | November 13, 2017 | 
3
The PR pro must master their audience to achieve results. If they don't, they end up with beautiful PR writing that stinks at achieving anything
... Read More
Garrett Moon

Invaluable or Obsolete: Stay Competitive by Prioritizing Organization

By: Garrett Moon | November 8, 2017 | 
2
As small businesses bring marketing in-house, agencies will need to demonstrate clear value to clients. This is where prioritizing organization comes in
... Read More
Gini Dietrich

The 16 Things Every Communications Plan Should Include

By: Gini Dietrich | November 8, 2017 | 
13
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them
... Read More