Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
155
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
112
A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, not only part of my livelihood, [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
91
I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting [&hellip... Read More
Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
77
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and dailies whose headliner is the Richmond [&hellip... Read More
Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
68
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a room. But it’s not just any CEO. It’s the [&hellip... Read More
Guest

How to Create Authentic, Fact-Based, Hype-Free PR

By: Guest | June 5, 2012 | 
4
Today’s guest post is written by Tom Gable. Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. (But now they [&hellip... Read More
Gini Dietrich

Self-Publishing vs. Publisher: Why You Should Do Both

By: Gini Dietrich | May 30, 2012 | 
50
Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. I said people think the writing the book part is hard, but it’s really the [&hellip... Read More
Guest

Good PR is Good PR

By: Guest | May 29, 2012 | 
14
Today’s guest post is written by Merritt Allen. As a lifelong Jeopardy! fan and former third-place contestant, I was surprised at how engrossing the 2012 Teen Tournament was. Typically, I ignore the Teen Tournament, turning up my trivial nose at post-2009 pop culture and 7th grade biology questions. But this year’s tournament was compelling for three primary reasons: 1. Harder material (which means smarter kids; show [&hellip... Read More
Guest

Content Curation: Are You Doing it Right?

By: Guest | May 24, 2012 | 
9
Today’s guest post is written by Susan Young. Content curation is the hot ticket item in social media and business these days. Content curators — or editors — find, sort, categorize, and distill the big data and vast amount of content that’s available. While Google alerts will locate and list stories and articles, and platforms such as Paper.li may work for amateurs,  good content curation requires the human factor [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
198
You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once that, if handled separately, aren’t so overwhelming. [&hellip... Read More