Gini Dietrich

The Spin Sucks Holiday Gift Guide

By: Gini Dietrich | December 19, 2011 | 
87
There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman, cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my [&hellip... Read More
Arment Dietrich

Five Ways to Be Productive While Unemployed

By: Arment Dietrich | December 7, 2011 | 
34
Today’s guest post is written by Molli Megasko.  Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Besides the [&hellip... Read More
Gini Dietrich

The New Yorker Breaks Embargo and Violates Ethics

By: Gini Dietrich | December 6, 2011 | 
119
I love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. I love when it arrives because it means a good two hours of solitude while I absorb every article in the month’s edition. But I’m mad at them right now. They ran a movie review of “The Girl with the Dragon Tattoo” a week before the embargo date. First [&hellip... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
177
I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I received an email last night of, what [&hellip... Read More
Guest

Content Strategist vs. Content Analyst

By: Guest | November 29, 2011 | 
19
Today’s guest post is written by Tim Otis. It’s no secret we’re overwhelmed with content. But where is all the good content? How do you define it? And most importantly, how do you ensure you’re not consuming content that turns out to be a total waste of your time? Stories come and go. And they become the inspiration for other stories strewn about people’s social feeds [&hellip... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
105
Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have Sam Brownback, the Kansas governor, who demanded [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
110
Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order to make it look like their clients [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
74
Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this particular session, I put a slide up [&hellip... Read More
Arment Dietrich

How Content Motivates Behavior

By: Arment Dietrich | November 16, 2011 | 
61
Today’s guest post is written by Lisa Gerber.  Last night, I asked my husband what I should blog about this morning. He said, “Blog about what to do when you don’t have anything to blog about.” Me: “Can’t, I’ve already done that.” It’s the wild card. The “I can’t think of anything to write about, so I’ll write about the fact that I don’t have anything [&hellip... Read More
Gini Dietrich

Nine Ways to Make Yourself Charming

By: Gini Dietrich | November 14, 2011 | 
122
Last week I gave the keynote address for the Center for Resource Development annual conference. During my speech, I spoke about the importance of not being boring – online or off. You see, people always want to know what it’s like on the speaking circuit. I’m here to tell you, it’s not that glamorous. In a given week, you could be on 10 different flights, run [&hellip... Read More