Guest

Overcome Writer’s Block Forever

By: Guest | July 2, 2012 | 
89
Today’s guest post is written by Andy Crestodina. Take a nap. Eat a sandwich. Call a friend. Take a hot shower. Music, nature, and 99 other tips are… not in this article. This article is about the true source behind writer’s block... Read More
Arment Dietrich

Five Ways to Become a PR Technologist

By: Arment Dietrich | June 27, 2012 | 
61
This week our guest posts focus on adapting the traditional to the new. The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Today: The Role of the PR Professional by Lisa Gerber. We have a joke around the office: Gini Dietrich is a junior programmer, vying for a senior programmer position. Patti Knight is the webinar production assistant, Molli Megasko is our social network tester, [&hellip... Read More
Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
66
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate. The [&hellip... Read More
Guest

Add User-Generated Sites to Your PR Toolkit

By: Guest | June 25, 2012 | 
10
This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom.  Today: News release distribution by Abbie Fink.  I’ve been doing public relations for a very long time. Since 6th grade, actually, when I helped organize a picket in front of the elementary school to protest the administration taking away our graduation [&hellip... Read More
Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
193
If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And she cheated. Instead of her 10 [&hellip... Read More
Guest

How a Non-Writer Cranks Out Content

By: Guest | June 21, 2012 | 
69
Today’s guest post is written by Brad Farris. Content marketing. Blogging. eBooks. We know these are all great marketing tactics, but they have one thing in common: They require me to write. Because writing doesn’t come naturally to me, I find every excuse in the book not to do it. Recently, I came across a video by Yuvi Zalkow about writing for busy people and some [&hellip... Read More
Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
247
Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and [&hellip... Read More
Arment Dietrich

Defining Client Service

By: Arment Dietrich | June 20, 2012 | 
8
Business understanding. This should really be two points here, understanding the business goals and understanding the business. Understanding the business goals. I don’t understand how agencies put together plans without understanding what the business goals are. Not just in terms of sell more stuff (if that is the direction of the goal) but how many? By when? What does next year look like? Five years from now? Then making sure everything you do effects that bottom line. Understanding the business. It is also our job to know everything about the business and the industry. The products, the people, the competitors, the trade magazines, the events and shows, the lingo and jargon, the list goes on and on... Read More
Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
97
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you [&hellip... Read More
Guest

Wal-Mart Case: Don’t Overlook the Institutional Ethics

By: Guest | June 19, 2012 | 
13
Today’s guest post is written by  John-Henry Doucette.  Yesterday Gini Dietrich blogged about the latest Wal-Mart PR debacle, but the subject isn’t quite finished. The quick recap: Wal-Mart, PR firm Mercury Public Affairs, and its former employee Stephanie Harnett are facing a maelstrom of ethical issues after Harnett pretended to be a reporter. Both Wal-Mart and Mercury denied any knowledge of Harnett’s undercover adventures, called it bad business, and [&hellip... Read More