Guest

Seven Simple Steps to Become a Trusted Advisor

By: Guest | March 22, 2012 | 
78
Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. The ‘misconceptions’ certainly don’t apply to you because you have risen above it but, unfortunately, you [&hellip... Read More
Gini Dietrich

Five Ways to Build the Perfect Web Marketing Storm

By: Gini Dietrich | March 20, 2012 | 
55
I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. [&hellip... Read More
Guest

Five Reasons to Begin Podcasting Today

By: Guest | March 15, 2012 | 
22
Today’s guest post is written by Kristine Simpson.  It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. As the producer of Inside PR, I have seen what a podcast can do to build your brand [&hellip... Read More
Gini Dietrich

Call for Regulation In the PR Industry

By: Gini Dietrich | March 14, 2012 | 
161
Have I mentioned before that Spin Sucks? No? Huh. Well, Spin Sucks. Particularly in the case of The Guardian, which just published a blog post titled, “Have You Ever Been Lied to By a PR?” Which, apparently, was in response to a Press-Gazette blog post, by the editor, with the same title. The gist of it is all PR professionals (at least in the U.K., though [&hellip... Read More
Arment Dietrich

The Two Missing Links in Your Content Strategy

By: Arment Dietrich | March 7, 2012 | 
24
Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. When the bones don’t grow at the right pace compared to each other, they don’t meet well in [&hellip... Read More
Gini Dietrich

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

By: Gini Dietrich | March 7, 2012 | 
134
Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. Because it’s not covered, she said some pay up to $1,000 per year. [&hellip... Read More
Guest

Shift the Perception of Public Relations

By: Guest | March 5, 2012 | 
19
Today’s guest post is written by Rick Rice.  Changing the perception of the public relations industry requires more than a new definition. That shouldn’t be news to anyone. Just saying something will not make it a reality. Smoke and mirrors won’t change anything. What’s interesting is this is not a new conversation or problem. It’s been going on since before I earned my bachelor’s in PR [&hellip... Read More
Guest

Tough Talks and Technology Don’t Mix

By: Guest | March 1, 2012 | 
29
Today’s guest post is written by Alan Cohen. Earlier this month, The Today Show spent a good portion of their program discussing Facebook parent Tommy Jordan shooting his daughter’s laptop on YouTube. No doubt, years of family therapy are ahead for the Jordans. Meanwhile, at a client’s agency, two PR pros who work in close proximity to each other simply chose to unfriend each other on Facebook [&hellip... Read More
Gini Dietrich

Lessons You Can Take from The New York Times Storytelling

By: Gini Dietrich | March 1, 2012 | 
68
We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS feeds that allowed them the same [&hellip... Read More
Arment Dietrich

The Top 10 Fiction Books Every PR and Marketing Pro Should Read

By: Arment Dietrich | February 29, 2012 | 
49
A list of the top 10 fiction books and they can play a part in one's professional life due to creativity, writing style, or a compelling story... Read More