Guest

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
13
Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal [&hellip... Read More
Arment Dietrich

For the Love of Language

By: Arment Dietrich | September 19, 2012 | 
64
Today’s guest post is written by Lisa Gerber. It’s my last post as chief content officer for Spin Sucks today. I’m feeling a little nostalgic, so I hope you’ll indulge me in a story. Ever since I was six years old, I have had a love affair with language. Then, my love was mostly for foreign languages. I loved the idea that people used different words [&hellip... Read More
Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
30
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. I love [&hellip... Read More
Guest

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
17
Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you have 10 seconds to catch and keep [&hellip... Read More
Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
37
Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Is it going to be [&hellip... Read More
Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
86
Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and produced today so we’re going to [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
21
Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. The strategy during the Convention was to [&hellip... Read More
Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
91
This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. But we’re going to look at [&hellip... Read More
Gini Dietrich

Samsung Threatens Bloggers and Provides a Valuable Lesson

By: Gini Dietrich | September 6, 2012 | 
178
It’s been a while since we’ve had a PR gone bad case study to review. And, granted, this did not happen in North America. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. Then we had a healthy debate about it and she [&hellip... Read More
Arment Dietrich

Is PR Ready for the Social Cyborg?

By: Arment Dietrich | September 5, 2012 | 
35
Today’s guest post is written by Allen Mireles.  Recently I was introduced to the term “social cyborg” and fell head-over-heels in love. I was familiar with the concept of a cyborg, a fictional character who has superhuman abilities due to mechanical implants, but this term was new to me. As I read more, I became intrigued and found myself wondering: Is PR ready for the social [&hellip... Read More