Paige Donahue

Three Techniques to Write Irresistible Headlines

By: Paige Donahue | April 28, 2016 | 
Headlines offer a brief glimpse into your article. It’s where your audience forms their initial impressions of the topic at hand. With all this resting on your article headline, it’s important to write one that keeps and attracts people’s attentions. These three tips can create a change in the way people perceive your content... Read More
Sarah Clark

Why Marketers Should 💜 Emoji Speak

By: Sarah Clark | April 27, 2016 | 
The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications. Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy... Read More
Bridget Rooth

How Bad Spelling and Grammar Affect Your Content KPIs

By: Bridget Rooth | April 26, 2016 | 
Spelling and grammar are key signals of quality content which must not be neglected by marketers. Bad spelling and poor grammar can be a huge turn off for your potential customers. Here are some ways your content marketing KPIs can be directly affected... Read More
Gini Dietrich

Can Executive Thought Leadership Be Outsourced?

By: Gini Dietrich | April 26, 2016 | 
Executive thought leadership is tactic that is bandied about like it's easy to do. When, in fact, it takes a ton of time from the executive to be successful. Here are some ways to get it done with minimal involvement from the busiest professionals... Read More
Kiara Halligan

Main Principles of Conversion Content Marketing

By: Kiara Halligan | April 25, 2016 | 
People want to be wooed and romanced a bit before they sign up for anything you are selling. Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind... Read More
Gini Dietrich

Beam Me Up, Scotty! How the Hologram Will Change the PR Industry

By: Gini Dietrich | April 21, 2016 | 
In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. Fast forward 30 years and that technology is now available to PR pros... Read More
Laura Petrolino

Five Goals for Successful Client Onboarding

By: Laura Petrolino | April 18, 2016 | 
Too often we overlook one of the most important steps of our buyer's journey: Client Onboarding. Laura Petrolino discusses five goals you must accomplish during the client onboarding process in order to lay a foundation of success for your future client relationship. ... Read More
Julie Petersen

How Difficult Is It to Break into the World of Freelance Writing?

By: Julie Petersen | April 14, 2016 | 
Julie Peterson answers the tough question: "How difficult is it to break into the freelance writing market?" Here is what she has to say... Read More
Aly Saxe

Seven Signs It’s Time to Fire Your Client

By: Aly Saxe | April 13, 2016 | 
When it comes to taking on the wrong PR client – and rectifying that decision - a few considerations come into play. As the PR firm, you have a responsibility to do what’s best for the client – even if it means letting them go. Aly Saxe shares seven signs it’s time to go your separate ways... Read More
Bryan Adams

What Did the Comedian Say to the Marketer?

By: Bryan Adams | April 12, 2016 | 
If professional storytellers, Hollywood screenwriters or stand-up comedians, ran our marketing departments, what would they do differently to produce content that resonates with and enchants people... Read More