Arment Dietrich

Five Ways to Make Your Content Multi-Task For You

By: Arment Dietrich | October 5, 2011 | 
35
This post is written by Lisa Gerber. I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective. Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you had to do three sets of [&hellip... Read More
Gini Dietrich

The Lesson Brands Can Learn from Ragu

By: Gini Dietrich | October 5, 2011 | 
113
I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman (here, here, and here) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and [&hellip... Read More
Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
44
Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
79
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and [&hellip... Read More
Guest

How to Adjust Communication to Motivate and Influence

By: Guest | September 27, 2011 | 
33
Today’s post is written by Brian Tolle. Communication can either be the death knell to accomplishing great things or the clarion call-to-action. Those who “get” the clarion call and use clear cut and precise language are great leaders: They can marshal the great forces of their team to bring in huge new business wins and manage even the most unruly clients. Those who assert their leadership [&hellip... Read More
Guest

Four Ways to Deal with Your Dangerously Educated Client

By: Guest | September 22, 2011 | 
81
Today’s guest post is written by Ken Mueller. I’m a technical moron. (That sound you hear is Gini yelling, “A-freaking-men!”) I spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. I would spout off a few specs, and quite often this was enough, until [&hellip... Read More
Guest

Breaking Down the Communication Silos

By: Guest | September 20, 2011 | 
50
This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing. PR is better served by [&hellip... Read More
Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
147
Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business was available on the social networks. Oh [&hellip... Read More
Guest

How to Sell a Rocket to a Guy Looking to Buy a Rocket

By: Guest | September 19, 2011 | 
19
Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless balance of chic boldness and bombastic elegance. You [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
108
Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our [&hellip... Read More