Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
108
Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
83
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
164
If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things that grab media attention, but don’t make sense for [&hellip... Read More
Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
96
Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, straight out of Communications 101, here is [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from [&hellip... Read More
Guest

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
11
Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at once, roundtables can be as effective, if not [&hellip... Read More
Gini Dietrich

Blogger Relations: Know Your Audience

By: Gini Dietrich | September 12, 2011 | 
139
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s. Last month, ConAgra, the company that owns the [&hellip... Read More
Guest

Agency vs. Corporate: Which One Is Best for You?

By: Guest | September 8, 2011 | 
15
Today’s guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have worked at a small marketing/PR firm, as a freelance writer and [&hellip... Read More
Guest

The Forgotten Stakeholder In Crisis Communication

By: Guest | September 1, 2011 | 
44
Today’s guest post is written by Alicia Kan.  She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from. These examples add to the growing body of guides on how to survive a corporate crisis played out [&hellip... Read More
Gini Dietrich

Groupon IPO In Jeopardy As They Violate SEC Rules

By: Gini Dietrich | August 31, 2011 | 
135
On the radio yesterday, they did an interview with Daniel Kibblesmith, a 27-year-old comedy writer for Groupon. Rumor has it he’s one of Chicago’s most eligible bachelors. And, apparently last night, he was the guy date on The Millionaire Matchmaker. I’ve never seen the show, but I’ve heard the guys who are typically on there are douchebags. But that’s neither here nor there... Read More