Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
56
As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The issue was told over and over again [&hellip... Read More
Guest

Media Relations Without the News Release

By: Guest | January 12, 2012 | 
16
Today’s guest is written by Keredy Andrews. When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Hours have been wasted with no results to show your client, meaning you have to keep pushing when other work is piling [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
104
Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He didn’t try to [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
222
Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, who apparently didn’t leave a tip, and [&hellip... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
101
Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these things. If you don’t know what happened [&hellip... Read More
Guest

The Art of Storytelling

By: Guest | January 2, 2012 | 
156
Today’s guest post is written by Lindsay Bell. “We want a story that starts out with an earthquake and works its way up to a climax.”  - Samuel Goldwyn Traditional advertising is dead. Content marketing is the new traditional advertising. Phew. Glad *that’s* out of the way. Ok, that opening statement is an exaggeration (bet it caught your eye though), but it’s no exaggeration to say that [&hellip... Read More
Guest

Newsjacking!

By: Guest | December 26, 2011 | 
18
Today’s guest post is written by David Meerman Scott. I’ve been in and around the real-time news business my entire career, both on the news creation side (working for Knight-Ridder and other publishers) and the PR side of the house. The transformation I see in the news business right now opens the best opportunity ever for smart marketers to bypass all the spin B.S. and reach journalists [&hellip... Read More
Gini Dietrich

Lowe’s Caves to Pressure without Strategy

By: Gini Dietrich | December 21, 2011 | 
89
Have you heard about Lowe’s pulling their advertising from the TLC program, “All-American Muslim?” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. A conservative group, The Florida Family Association, complained. According to the Associated Press, the group called the show: Propaganda that riskily hides the Islamic agenda’s clear and present [&hellip... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | December 20, 2011 | 
93
If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with were suddenly unemployed. Companies began to [&hellip... Read More
Gini Dietrich

The Spin Sucks Holiday Gift Guide

By: Gini Dietrich | December 19, 2011 | 
88
There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman, cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like Martin and myself, I asked my [&hellip... Read More