Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213
We interrupt your regularly scheduled programming to bring you some news. I’m writing a book. With Geoff Livingston. Yes, the guy who dresses in drag. But he only does it for charity, so he can’t be all that bad. Right? The problem? ... Read More
Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
149
I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop. So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with [&hellip... Read More
Arment Dietrich

How to Create an Editorial Calendar

By: Arment Dietrich | August 24, 2011 | 
53
Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?” Well, every situation is different, so [&hellip... Read More
Guest

What Microsoft Taught Me About Self Promotion

By: Guest | August 22, 2011 | 
30
Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. I learned [&hellip... Read More
Gini Dietrich

Public Relations for Sharks

By: Gini Dietrich | August 22, 2011 | 
174
A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week. Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR. I have no idea if Discovery Channel actually sent this to the [&hellip... Read More
Guest

Nine Simple Strategies to Help You Land a PR Job

By: Guest | August 16, 2011 | 
86
Today’s guest post is written by Laura Click. In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job... Read More
Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
108
Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember looking around his office and saying, “In [&hellip... Read More
Gini Dietrich

Ethics In Public Relations

By: Gini Dietrich | August 11, 2011 | 
47
It’s Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, but she just posted it. Talk to her about it!... Read More
Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More