Guest

Get More Shares on Your Content with these Five Tips

By: Guest | September 25, 2012 | 
41
Today’s guest post is by Ginny Soskey If you’re feeling disappointed that people aren’t sharing your content, you’re not alone. You spend hours crafting content you think readers will love and then…crickets. There’s good reason to want to fix that. Shareaholic’s data, based on 200,000 websites reaching 300 million people each month, shows that last month 32 percent of the traffic sent to our publisher websites [&hellip... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | September 25, 2012 | 
172
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I*, an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. “I cringe every time I hear” people misuse [&hellip... Read More
Guest

Four Common Online Reputation Problems

By: Guest | September 20, 2012 | 
13
Today’s guest post is by Rich Gorman. The Internet has often been likened to the Wild West, and not without reason. Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal [&hellip... Read More
Arment Dietrich

For the Love of Language

By: Arment Dietrich | September 19, 2012 | 
64
Today’s guest post is written by Lisa Gerber. It’s my last post as chief content officer for Spin Sucks today. I’m feeling a little nostalgic, so I hope you’ll indulge me in a story. Ever since I was six years old, I have had a love affair with language. Then, my love was mostly for foreign languages. I loved the idea that people used different words [&hellip... Read More
Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
30
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. I love [&hellip... Read More
Guest

How Yahoo! Contributor Academy Built Free Educational Courses

By: Guest | September 17, 2012 | 
19
Today’s guest post is by Jelena Woehr Say you’re a teacher developing next semester’s lesson plans, when the principal walks in. “I’ve made some changes,” he says. “Instead of giving you a student roster, I won’t be telling you anything about your students—not even their grade level—until they’ve completed your teacher evaluation form. Oh, and, by the way, you have 10 seconds to catch and keep [&hellip... Read More
Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
37
Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Is it going to be [&hellip... Read More
Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
86
Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and produced today so we’re going to [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
21
Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. The strategy during the Convention was to [&hellip... Read More
Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
91
This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. But we’re going to look at [&hellip... Read More