Guest

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
114
Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
132
This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with reporters who I called, even 10 years [&hellip... Read More
Arment Dietrich

Three Ideas for Self-Promoting Without Being Icky

By: Arment Dietrich | July 27, 2011 | 
87
This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Around the Arment [&hellip... Read More
Gini Dietrich

PR, the Murdoch Affair, and Telling the Truth

By: Gini Dietrich | July 27, 2011 | 
104
On Inside PR this week, Joe Thornley, Martin Waxman, and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “PR and Corruption Theater.” Side note: I totally have a crush on Jarvis. It started when I read “What Would Google Do.” It’s only increased since reading his blog consistently. But I’m finally willing [&hellip... Read More
Gini Dietrich

Communication Tips for Netflix

By: Gini Dietrich | July 25, 2011 | 
94
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase [&hellip... Read More
Arment Dietrich

The Mars and Venus Guide of Online Communication

By: Arment Dietrich | July 13, 2011 | 
144
Warning: This post is loaded with rash generalizations and stereotypes. Just to tick you off (John Falchetto). And it’s written by Lisa Gerber. My husband was telling me a story the other day and I, having the curious mind of the female gender, inquired for further detail. He, of course, was unable to provide the requested detail. His response? “I don’t know. Dudes don’t ask that.” I [&hellip... Read More
Gini Dietrich

Communication Lessons from News of the World

By: Gini Dietrich | July 13, 2011 | 
55
When I was a kid, I remember my dad coming home from work and telling my mom he’d had to fire someone. I very vividly remember the image it conjured in my head. MY dad had set some poor man on fire! What about his family? What about MY family? Was my dad going to go to jail? Isn’t setting a person on fire murder? At [&hellip... Read More
Gini Dietrich

Content Development for B2B Companies

By: Gini Dietrich | July 7, 2011 | 
98
It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing now. I can tell whether or not [&hellip... Read More
Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
72
Some might think I’m a little “dark.” I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my [&hellip... Read More
Guest

Ten Lessons I Learned from My Clients

By: Guest | June 30, 2011 | 
27
Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and [&hellip... Read More