Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
110
Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order to make it look like their clients [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
74
Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this particular session, I put a slide up [&hellip... Read More
Arment Dietrich

How Content Motivates Behavior

By: Arment Dietrich | November 16, 2011 | 
61
Today’s guest post is written by Lisa Gerber.  Last night, I asked my husband what I should blog about this morning. He said, “Blog about what to do when you don’t have anything to blog about.” Me: “Can’t, I’ve already done that.” It’s the wild card. The “I can’t think of anything to write about, so I’ll write about the fact that I don’t have anything [&hellip... Read More
Gini Dietrich

Nine Ways to Make Yourself Charming

By: Gini Dietrich | November 14, 2011 | 
122
Last week I gave the keynote address for the Center for Resource Development annual conference. During my speech, I spoke about the importance of not being boring – online or off. You see, people always want to know what it’s like on the speaking circuit. I’m here to tell you, it’s not that glamorous. In a given week, you could be on 10 different flights, run [&hellip... Read More
Gini Dietrich

Review: Humanize by Maddie Grant and Jamie Notter

By: Gini Dietrich | November 4, 2011 | 
50
It’s time for a new series to begin. I hope you’re as excited as I am! On the first Friday of every month, I will review a PR, marketing, or social media book here. It is going to replace one #FollowFriday. Don’t worry! It’s just once a month. The photo used is here is the stack of books I have received, but haven’t reviewed yet. So [&hellip... Read More
Gini Dietrich

Effective Ways to Respond to Bad PR Pitches

By: Gini Dietrich | November 3, 2011 | 
73
I can hear the wind blowing outside and it sounds like it’s really cold. So I’m pulling together this blog post in bed. I don’t want to get up! In some places in the country, wind like this is called a tornado or a hurricane. In Chicago? It’s just par for the course. It is, after all, the Windy City. But that doesn’t mean we can’t [&hellip... Read More
Gini Dietrich

What Is Public Relations? We Have a Perception Issue

By: Gini Dietrich | November 2, 2011 | 
118
Last week Heather Whaling wrote a blog post called Dear PR Pro, Is PR Just Professional BSing? The gist of it is that she was teaching a college course and one of the students said her family and friends thinks she’s going in to a field to professionally BS. If you’re in PR, you’ve heard this from your friends and family. I remember when Wag the [&hellip... Read More
Guest

Four Tips to a Better Client/Agency Relationship

By: Guest | November 1, 2011 | 
51
Today’s guest post is written by Ken Mueller. It’s always sad when a relationship ends. But sometimes it has to happen. Recently I was in a year-long relationship that was doomed from the start. And this past month it ended by mutual agreement. Now it’s time to learn and share some lessons. The Backstory There were three parties in this relationship (and it was a business relationship, [&hellip... Read More
Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
68
It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here to tell you that’s horse hockey... Read More
Guest

Crisis Management: Six Keys to a Great Apology

By: Guest | October 25, 2011 | 
63
Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology more successful than another is the subject [&hellip... Read More