Gini Dietrich

Communication Lessons from News of the World

By: Gini Dietrich | July 13, 2011 | 
55
When I was a kid, I remember my dad coming home from work and telling my mom he’d had to fire someone. I very vividly remember the image it conjured in my head. MY dad had set some poor man on fire! What about his family? What about MY family? Was my dad going to go to jail? Isn’t setting a person on fire murder? At [&hellip... Read More
Gini Dietrich

Content Development for B2B Companies

By: Gini Dietrich | July 7, 2011 | 
98
It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing now. I can tell whether or not [&hellip... Read More
Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
72
Some might think I’m a little “dark.” I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my [&hellip... Read More
Guest

Ten Lessons I Learned from My Clients

By: Guest | June 30, 2011 | 
27
Today’s guest post is written by Heather Whaling. In PR, we spend a lot of time teaching our clients. We teach them how to speak in sound bites or how to assimilate into online communities. We explain how blogging can help achieve business goals, or why speaking opportunities matter. I’ve been reflecting a lot on what I can learn from my clients — both good and [&hellip... Read More
Gini Dietrich

The PR Pro and Blogger Manifesto

By: Gini Dietrich | June 30, 2011 | 
75
Yes, it’s Facebook question of the week time, but all you people have failed me. Minus Ryan Cox’s 20,000 questions, not one of you has asked a single question. Do you feel guilty yet? Good! Head over there and post a question on our wall. Go ahead. I’ll wait. Awesome! Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR [&hellip... Read More
Guest

Three Ways to Improve Your Stage Presence

By: Guest | June 27, 2011 | 
24
Today’s guest post is written and recorded by Jill Foster. Have you ever been told your stage presence was “duller than a box of rocks?” To clarify: It’s a special level of suck. A straight-talking mentor gave that feedback years ago after seeing me deliver a speech. At the time my wounded ego just wanted to resign from public audiences altogether... Read More
Gini Dietrich

Managing Unruly Clients

By: Gini Dietrich | June 23, 2011 | 
129
What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. I learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented [&hellip... Read More
Gini Dietrich

The Communication Industry Has a Perception Issue

By: Gini Dietrich | June 21, 2011 | 
127
The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. I agree [&hellip... Read More
Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
111
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around [&hellip... Read More
Gini Dietrich

Where Does Social Belong?

By: Gini Dietrich | June 14, 2011 | 
76
Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally). I was invited to be a guest because the topic was a challenge to PR agencies, departments, and [&hellip... Read More