Guest

Crisis Management: Six Keys to a Great Apology

By: Guest | October 25, 2011 | 
63
Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology more successful than another is the subject [&hellip... Read More
Guest

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
31
Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing practitioners (again, the good ones) avoid it [&hellip... Read More
Gini Dietrich

Three Ways to Create Content through Stories

By: Gini Dietrich | October 19, 2011 | 
146
After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Before tweeting and Facebook and text messaging, we had [&hellip... Read More
Guest

Five Effective Ways to Say No

By: Guest | October 17, 2011 | 
138
Today’s guest post is written by Ingrid Abboud aka ‘Griddy.’ Well lookie here – it seems I get to hang out at Aunt Gini’s house again. It’s been a while since I totally ignored her 500 word limit rule for guest posts my last visit ;). Oh, and here’s a head’s up – I’ve thrashed the word limit this time round as well! Sorry Gin – but Lisa [&hellip... Read More
Gini Dietrich

Nine Communication Lessons from Hitting Reply All

By: Gini Dietrich | October 12, 2011 | 
136
Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad). The [&hellip... Read More
Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 
34
It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the end was near. I didn’t know [&hellip... Read More
Arment Dietrich

Five Ways to Make Your Content Multi-Task For You

By: Arment Dietrich | October 5, 2011 | 
35
This post is written by Lisa Gerber. I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective. Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you had to do three sets of [&hellip... Read More
Gini Dietrich

The Lesson Brands Can Learn from Ragu

By: Gini Dietrich | October 5, 2011 | 
113
I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman (here, here, and here) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing the biggest lesson of all: Twitter is not a promotion and [&hellip... Read More
Guest

Your Employee Is an Online Celebrity. Now What?

By: Guest | September 29, 2011 | 
44
Today’s post is written by Thom Holland. In a recent meeting with my staff, our CMO presented an interesting question: How involved should companies be with the development of their employee’s personal brands? As you can imagine, the question sparked a rather interesting conversation. While most companies would agree that there are plenty of reasons to support their employee’s personal brands, the question of how they [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
79
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and [&hellip... Read More