Gini Dietrich

How the Economy Affects PR…and Your Job

By: Gini Dietrich | October 31, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 216By Gini Dietrich Happy Halloween! Have you seen the video/game on the Google home page today? I made witches brew for a good three minutes this morning. I thought it’d be kind of funny to do something today such as leadership lessons from Halloween or what Halloween has taught me about PR (just to be a smart butt), but [&hellip... Read More
Martin Waxman

What the PR Industry Can Expect in the Next 10 Years

By: Martin Waxman | October 30, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 328 By Martin Waxman I recently read a Forbes post by Greg Satell where he presents several trends he believes we’ll see in the next decade in marketing. He made some great points about where we’re heading and I thought I’d add what the PR industry can expect to his insights. ‘From Messages to Experiences’ It wasn’t long ago when we were [&hellip... Read More
Laura Petrolino

Public Speaking & Presentation Skills: Don’t Be a Robot

By: Laura Petrolino | October 29, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 197 By Laura Petrolino I remember in college taking a public speaking course that was well known to be a GPA ‘buster.’ This professor knew many of the students enrolled were overachieving, perfectionist maniacs (not that any of us here know about that…), and was on a mission to provide each of us with a very public humility check. [&hellip... Read More
Gini Dietrich

PR: What Business Leaders Need to Know

By: Gini Dietrich | October 29, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 252By Gini Dietrich Your 15 minutes of fame. Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner [&hellip... Read More
Yvette Pistorio

Storytelling 101: Getting Back to the Basics

By: Yvette Pistorio | October 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 263By Yvette Pistorio Storytelling doesn’t come naturally for everyone. Yet everyone has a story to tell, including brands. As marketers, we are constantly telling stories – from our organization’s history and tales of customers and employees to stories about our products and services – and we have an opportunity to share the wealth. As I said a few weeks [&hellip... Read More
Gini Dietrich

Future of Content Marketing: What to Expect in 2014

By: Gini Dietrich | October 28, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 332By Gini Dietrich Today begins a week-long look at Content Jam, starting with my keynote and ending on Thursday with analytics. Each post will run at noon CT this week and is written by a member of our team. So uncap your highlighters, open your moleskins, and get ready to take some notes. A couple of weeks ago, I [&hellip... Read More
Blake Boldt

Online Reputation Management: Use the Internet with Confidence

By: Blake Boldt | October 24, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 148 By Blake Boldt Proper online reputation management is becoming a more critical element in creating the right image of your business. As the Internet has increased the reach and overall effectiveness of communication, success in the corporate world hinges largely on your ability to control your digital identity. Most consumers rely on reviews to make their purchasing decisions. [&hellip... Read More
Elli Bishop

PR Career: Five Roles to Consider After You Graduate

By: Elli Bishop | October 23, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 86 By Elli Bishop Public relations (PR) is key to shaping the image of a company or figurehead. Effective PR campaigns can establish credibility, legitimacy, and visibility while building relationships with the media and the client’s audience. PR experts are essential for anyone looking for media attention or other visibility, and there are many careers which start at the [&hellip... Read More
Martin Waxman

PR: Moving the Profession from Talkers to Makers

By: Martin Waxman | October 22, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 156By Martin Waxman Macher is an old Yiddish expression that, literally translated. means maker, but idiomatically is far from that. It’s often used pejoratively and refers to a person who considers her/himself a big-shot or big time operator – often pictured as a guy with a fat cigar. It’s not all bad – machers are well-connected, like to put [&hellip... Read More
Sara Rude

Dating and Client Acquisition: An Eerily Similar Dance

By: Sara Rude | October 21, 2013 | 
Tweet Share Share +1 Pin EmailTotal Shares 113By Sara Rude Client acquisition: Networking, RFPs, cold calling, LinkedIn, incoming inquiries. However you go about it, trying to identify a good new client, and then actually getting them on board, is an exhausting and costly process. Remember the good old days when you could hand out a well-crafted paper note (preferably folded into an origami triangle) that simply [&hellip... Read More