Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
101
My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of the attendees told me he pays [&hellip... Read More
Guest

Would You Like Vocal Fries With that Order?

By: Guest | May 8, 2012 | 
24
Today’s guest post is written by Mark Story.  Recently, Fast Company ran an article called “The Verbal Tic Of Doom: Why The ’Vocal Fry’ Is Killing Your Job Search,” by Craig Chappelow. The premise of the article is this: Craig’s organization, the Center for Creative Leadership of Greensboro, N.C., was hiring for “a position that involved a high degree of interaction with senior executive clients, so [&hellip... Read More
Guest

Cómo se dice… “Strategic Communications”?

By: Guest | May 7, 2012 | 
34
Today’s guest post is written by Lucretia Pruitt.  I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations. I didn’t expect it to become important, but sometimes these things linger until you have to explore them [&hellip... Read More
Guest

Is It Time To Stop Listening to Social Media?

By: Guest | May 3, 2012 | 
56
Today’s guest post is written by Elissa Freeman.  Shhhh. Can you hear it? It’s the sound of yet another corporate giant falling to its knees after a tidal wave of social media criticism. Corporate capitulation is happening with frightening regularity these days. We no longer look at the Fortune 500 as impenetrable monoliths; instead, they now appear as dominoes ready to topple at the first flick [&hellip... Read More
Gini Dietrich

Seek or Shout: A Review

By: Gini Dietrich | May 2, 2012 | 
64
I don’t know why the new service from Cision makes me want to play hide and seek. Perhaps because it’s named Seek or Shout? It makes me all juvenile. But the service itself is not juvenile (apparently that’s just me). For those of you who have been in the PR industry a long time, you likely know HARO, or Help a Reporter Out, created by Peter Shankman and then [&hellip... Read More
Arment Dietrich

Saving the Millennial Workforce from Bad Perceptions

By: Arment Dietrich | April 25, 2012 | 
39
60 Minutes aired a segment on the Millennial generation shown in not the best light. I fall into this category and I was pretty upset about their generalization. To them, we are self-fish, sheltered, spoiled, coddled by our parents, and ill prepared for a demanding workplace. The episode goes on to some extreme examples of moms calling bosses to talk about their kids’ annual review and organizations changing their management style to fit the “emotional needs” of people my age... Read More
Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
118
I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive at the company’s Mexico subsidiary, which [&hellip... Read More
Guest

Nine Books for Communicators

By: Guest | April 23, 2012 | 
86
Today’s guest post is written by Geoff Livingston. After reading  Molli Megasko’s, “The Top 10 Fiction Books Every PR and Marketing Pro Should Read” and Gini Dietrich’s “Reading Fiction Helps Your Career,” I felt inspired to offer my own suggestions. Like Gini, I was a literature major in college, and see value not only in studying the written word, but in creativity, metaphorical lessons, and storytelling. [&hellip... Read More
Guest

A Strong Cast of Characters is Vital to Telling Your Company’s Story

By: Guest | April 17, 2012 | 
22
Today’s guest post is written by Brad Marley. You can’t tell a great story without great characters. Charles Dickens knew it. Stephen King knows it. Heck, even the dude who wrote “A Million Little Pieces” beefed up his life story to make himself more interesting to his readers. While the premise of a story might be the impetus to take a book off the shelf, it [&hellip... Read More
Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
46
Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my lifetime isn’t over), but there is [&hellip... Read More