Guest

Maker’s Mark Hires Jimmy Fallon and #FAILS

By: Guest | June 8, 2011 | 
27
An entrepreneurial attorney with an MBA, Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. You may have noticed that Maker’s Mark has tapped actor, comedian, and television personality Jimmy Fallon to narrate it’s most recent TV commercial, “It isn’t about hype.” For those unfamiliar, Jimmy is an ex-SNL cast member, now hosts NBC’s Late [&hellip... Read More
Guest

Eleven Reasons Domino’s Turnaround Campaign Worked

By: Guest | June 6, 2011 | 
39
Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its [&hellip... Read More
Guest

Crisis Communications from An Unlikely Source

By: Guest | May 26, 2011 | 
13
Stacey Hood serves as marketing director for Momentum Communications,  based in Birmingham, and is a founding board member for Alabama Social Media Association. Crisis communications, like many other areas in the typical PR practice, have changed dramatically with social media. Long gone are the days of the simple one-way reactive plan. There are many sources of crisis communications and it’s necessary to think of the variety [&hellip... Read More
Guest

Four Tips to A Better Client-Agency Relationship

By: Guest | May 24, 2011 | 
11
#StopTheBitchingAndWorkItOut Andrew Worob is manager of digital communications at Ruder Finn, where he counsels clients of all sizes on how to develop and execute smart, successful programs that truly integrate traditional media with online media efforts. The client-agency relationship should be a marriage, not a war.  Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, [&hellip... Read More
Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Guest

Seven Considerations for Effective Communication

By: Guest | May 17, 2011 | 
8
Valerie Merahn Simon serves as a senior vice president at BurrellesLuce and is a regular blogger for BurrellesLuce Fresh Ideas. The other night, as I read through a certain news release for the fifth time, I began humming a slight variation to an Avril Lavigne song. Why do you have to go and make things so complicated? Writing like I know about or care about your jargon [&hellip... Read More
Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
142
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154
This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking! Yes, together and yes, it’s going to be legen (wait for it) dary! Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all [&hellip... Read More
Gini Dietrich

Saying No to Clients

By: Gini Dietrich | April 14, 2011 | 
91
All you people have failed me. I have not a single Facebook question to answer this week. So, instead of seeing my pretty face, you get some written something instead. OH WAIT! I’m wrong. I just scrolled through a lot of status updates and found this from Andy Donovan. Yay Andy! You saved everyone from failure! “Coming off the presentation this week with you, Carol Roth [&hellip... Read More