Gini Dietrich

The PR Pro and Blogger Manifesto

By: Gini Dietrich | June 30, 2011 | 
75
Yes, it’s Facebook question of the week time, but all you people have failed me. Minus Ryan Cox’s 20,000 questions, not one of you has asked a single question. Do you feel guilty yet? Good! Head over there and post a question on our wall. Go ahead. I’ll wait. Awesome! Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR [&hellip... Read More
Guest

Three Ways to Improve Your Stage Presence

By: Guest | June 27, 2011 | 
24
Today’s guest post is written and recorded by Jill Foster. Have you ever been told your stage presence was “duller than a box of rocks?” To clarify: It’s a special level of suck. A straight-talking mentor gave that feedback years ago after seeing me deliver a speech. At the time my wounded ego just wanted to resign from public audiences altogether... Read More
Gini Dietrich

Managing Unruly Clients

By: Gini Dietrich | June 23, 2011 | 
129
What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. I learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented [&hellip... Read More
Gini Dietrich

The Communication Industry Has a Perception Issue

By: Gini Dietrich | June 21, 2011 | 
127
The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. I agree [&hellip... Read More
Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
111
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around [&hellip... Read More
Gini Dietrich

Where Does Social Belong?

By: Gini Dietrich | June 14, 2011 | 
76
Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally). I was invited to be a guest because the topic was a challenge to PR agencies, departments, and [&hellip... Read More
Guest

Maker’s Mark Hires Jimmy Fallon and #FAILS

By: Guest | June 8, 2011 | 
27
An entrepreneurial attorney with an MBA, Adam Zuckerman is a blogger and people connector inspired by the intersections of business, law, media, technology, and all things outdoors. You may have noticed that Maker’s Mark has tapped actor, comedian, and television personality Jimmy Fallon to narrate it’s most recent TV commercial, “It isn’t about hype.” For those unfamiliar, Jimmy is an ex-SNL cast member, now hosts NBC’s Late [&hellip... Read More
Guest

Eleven Reasons Domino’s Turnaround Campaign Worked

By: Guest | June 6, 2011 | 
39
Adam Toporek is the owner of IntenseFence Management Solutions and blogs about small business and franchising. The past decade has seen some great public relations campaigns, particularly in the for-profit realm. Doritos knocked it out of the park when it “crashed” the Super Bowl, Tourism Queensland put its island on the map when it created The Best Job in the World, and Old Spice reignited its [&hellip... Read More
Guest

Crisis Communications from An Unlikely Source

By: Guest | May 26, 2011 | 
13
Stacey Hood serves as marketing director for Momentum Communications,  based in Birmingham, and is a founding board member for Alabama Social Media Association. Crisis communications, like many other areas in the typical PR practice, have changed dramatically with social media. Long gone are the days of the simple one-way reactive plan. There are many sources of crisis communications and it’s necessary to think of the variety [&hellip... Read More
Guest

Four Tips to A Better Client-Agency Relationship

By: Guest | May 24, 2011 | 
11
#StopTheBitchingAndWorkItOut Andrew Worob is manager of digital communications at Ruder Finn, where he counsels clients of all sizes on how to develop and execute smart, successful programs that truly integrate traditional media with online media efforts. The client-agency relationship should be a marriage, not a war.  Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, [&hellip... Read More