Guest

Four Ways to Deal with Your Dangerously Educated Client

By: Guest | September 22, 2011 | 
81
Today’s guest post is written by Ken Mueller. I’m a technical moron. (That sound you hear is Gini yelling, “A-freaking-men!”) I spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. I would spout off a few specs, and quite often this was enough, until [&hellip... Read More
Guest

Breaking Down the Communication Silos

By: Guest | September 20, 2011 | 
50
This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not be measured by sales. That’s marketing. PR is better served by [&hellip... Read More
Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
147
Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business was available on the social networks. Oh [&hellip... Read More
Guest

How to Sell a Rocket to a Guy Looking to Buy a Rocket

By: Guest | September 19, 2011 | 
19
Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless balance of chic boldness and bombastic elegance. You [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
108
Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC – Free Agents – isn’t helping our [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
84
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
164
If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things that grab media attention, but don’t make sense for [&hellip... Read More
Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
96
Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, straight out of Communications 101, here is [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from [&hellip... Read More
Guest

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
11
Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at once, roundtables can be as effective, if not [&hellip... Read More