Guest

Four Tips to A Better Client-Agency Relationship

By: Guest | May 24, 2011 | 
11
#StopTheBitchingAndWorkItOut Andrew Worob is manager of digital communications at Ruder Finn, where he counsels clients of all sizes on how to develop and execute smart, successful programs that truly integrate traditional media with online media efforts. The client-agency relationship should be a marriage, not a war.  Are you a client that is frustrated at how your agency is handling your social media and PR needs? Or, [&hellip... Read More
Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Guest

Seven Considerations for Effective Communication

By: Guest | May 17, 2011 | 
8
Valerie Merahn Simon serves as a senior vice president at BurrellesLuce and is a regular blogger for BurrellesLuce Fresh Ideas. The other night, as I read through a certain news release for the fifth time, I began humming a slight variation to an Avril Lavigne song. Why do you have to go and make things so complicated? Writing like I know about or care about your jargon [&hellip... Read More
Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
142
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154
This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking! Yes, together and yes, it’s going to be legen (wait for it) dary! Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all [&hellip... Read More
Gini Dietrich

Saying No to Clients

By: Gini Dietrich | April 14, 2011 | 
91
All you people have failed me. I have not a single Facebook question to answer this week. So, instead of seeing my pretty face, you get some written something instead. OH WAIT! I’m wrong. I just scrolled through a lot of status updates and found this from Andy Donovan. Yay Andy! You saved everyone from failure! “Coming off the presentation this week with you, Carol Roth [&hellip... Read More
Guest

PR’s Problem Is A Familiar One

By: Guest | April 7, 2011 | 
24
Neicole Crepeau is a partner in Coherent Interactive, which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution. [&hellip... Read More
Gini Dietrich

Bootstrapping Your PR

By: Gini Dietrich | March 24, 2011 | 
84
It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Danny Brown, the co-founder at Bonsai Interactive, founder of 12for12K, and all-around good guy (most days). He asks: What are your top three tools if you’re a small business and want to bootstrap your PR? I give you two tools in the video, but leave the third to you. If you [&hellip... Read More
Gini Dietrich

Four Ways to Charge for Content

By: Gini Dietrich | March 22, 2011 | 
88
On Friday, I received an email from the New York Times telling me, that as a subscriber, I now have the option to get my news on my phone or iPad and that they’re going to begin charging for that news. My first reaction was, “GOOD! We all deserve to make money on our content and this should help us begin to find ways to charge.” [&hellip... Read More