Gini Dietrich

Using Evernote for Better Time Management

By: Gini Dietrich | March 8, 2011 | 
116
A few months ago,  Danny Brown, Frank Dickinson, and I had a comments conversation on Danny’s blog about Evernote. I said I love it; they both couldn’t understand why. Frank asked me if I’d write a guest post on why I love the tool. Yes, it’s taken me a few months to get to it. Oy. But I’m here now! This first ran on Frank’s blog and caught the attention [&hellip... Read More
Gini Dietrich

Where Is the Professionalism In PR?

By: Gini Dietrich | March 7, 2011 | 
67
This first ran on Shonali Burke’s blog, Waxing Unlyrical. If you read it there, there is nothing new to see here. If you don’t know Shonali or her blog, I suggest high-tailing it over there. After you’ve read and commented on this piece first. Of course. Oh. And read the comments here. They’re new, too. Week before last, TechCrunch took a stab at PR professional Timothy Johnson. Actually, [&hellip... Read More
Guest

Hiring a PR Firm and Hiring a Client

By: Guest | February 28, 2011 | 
16
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. The recent New York Times article written about the problem with public relations, which was explored on Spin Sucks this morning, makes Abbie’s guest post even more relevant. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.  She included a great checklist but talked mostly about evaluating expertise [&hellip... Read More
Gini Dietrich

What Is Wrong with PR?

By: Gini Dietrich | February 28, 2011 | 
132
It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper, Mack Collier, Shannon Paul, and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. When we started Spin Sucks, it was with the idea that we would be able [&hellip... Read More
Guest

Being a PR Pro In Bulgaria

By: Guest | February 22, 2011 | 
9
Petya N. Georgieva is a PR specialist and a blogger who lives and works in Bulgaria. We asked her to blog for us today because we are going to begin exploring the similarities and differences of the communication industry in different countries. Thanks, Petya, for being the first from Bulgaria! As I am the first Bulgarian PR pro to guest blog at Spin Sucks, I am [&hellip... Read More
Gini Dietrich

Personas Created to Attack and Smear

By: Gini Dietrich | February 21, 2011 | 
146
I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary, describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. HBGary is a defense contractor that works with the government (think Department of Defense and CIA) [&hellip... Read More
Gini Dietrich

Live HAPPO Event On Feb. 24

By: Gini Dietrich | February 15, 2011 | 
98
If you’re new to Spin Sucks, you may not know about HAPPO – Help a PR Pro Out, which was “invented” last year by Arik Hanson and Valerie Simon in order to help those looking for a job to network and broaden their reach. The duo asked their friends across the country to champion their efforts in each city and to use social media to leverage [&hellip... Read More
Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More
Gini Dietrich

The Groupon Bubble Is About to Burst

By: Gini Dietrich | February 9, 2011 | 
151
Alright. I give! I wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journal, and more. Then again, I’m not a [&hellip... Read More
Gini Dietrich

Not for Free: Why We’ll Pay for Content

By: Gini Dietrich | February 7, 2011 | 
81
Yeah. I know. I spend a lot of time reading the blogs at Harvard Business Review. I can’t help it. So much of what they write is so far from reality that it’s great for me to read what they’re thinking in think tanks without any real world application. They have the university approach – really smart people who get theory, but have never applied it. [&hellip... Read More