Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet with them, they’re ready to buy from [&hellip... Read More
Guest

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
11
Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at once, roundtables can be as effective, if not [&hellip... Read More
Gini Dietrich

Blogger Relations: Know Your Audience

By: Gini Dietrich | September 12, 2011 | 
139
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s. Last month, ConAgra, the company that owns the [&hellip... Read More
Guest

Agency vs. Corporate: Which One Is Best for You?

By: Guest | September 8, 2011 | 
15
Today’s guest post is written by Jeanine Black. Gini Dietrich recently wrote about the pros and cons of working for a large or a boutique agency. It made me think about the same arguments for agency vs. corporate sides. There is green grass on both sides; deciding which side you like best is key. I have worked at a small marketing/PR firm, as a freelance writer and [&hellip... Read More
Guest

The Forgotten Stakeholder In Crisis Communication

By: Guest | September 1, 2011 | 
44
Today’s guest post is written by Alicia Kan.  She is presenting next week’s Spin Sucks Pro webinar on crisis communications. You’ll find more information below. From BP to Kenneth Cole to Mattel, there is no lack of disasters that we, as communications professionals, can analyze and learn from. These examples add to the growing body of guides on how to survive a corporate crisis played out [&hellip... Read More
Gini Dietrich

Groupon IPO In Jeopardy As They Violate SEC Rules

By: Gini Dietrich | August 31, 2011 | 
135
On the radio yesterday, they did an interview with Daniel Kibblesmith, a 27-year-old comedy writer for Groupon. Rumor has it he’s one of Chicago’s most eligible bachelors. And, apparently last night, he was the guy date on The Millionaire Matchmaker. I’ve never seen the show, but I’ve heard the guys who are typically on there are douchebags. But that’s neither here nor there... Read More
Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213
We interrupt your regularly scheduled programming to bring you some news. I’m writing a book. With Geoff Livingston. Yes, the guy who dresses in drag. But he only does it for charity, so he can’t be all that bad. Right? The problem? ... Read More
Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
149
I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop. So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going to post the video I did with [&hellip... Read More
Arment Dietrich

How to Create an Editorial Calendar

By: Arment Dietrich | August 24, 2011 | 
54
Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?” Well, every situation is different, so [&hellip... Read More
Guest

What Microsoft Taught Me About Self Promotion

By: Guest | August 22, 2011 | 
30
Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. I learned [&hellip... Read More