Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
108
Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember looking around his office and saying, “In [&hellip... Read More
Gini Dietrich

Ethics In Public Relations

By: Gini Dietrich | August 11, 2011 | 
47
It’s Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, but she just posted it. Talk to her about it!... Read More
Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
295
Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract [&hellip... Read More
Guest

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
114
Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
132
This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with reporters who I called, even 10 years [&hellip... Read More
Arment Dietrich

Three Ideas for Self-Promoting Without Being Icky

By: Arment Dietrich | July 27, 2011 | 
87
This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Around the Arment [&hellip... Read More
Gini Dietrich

PR, the Murdoch Affair, and Telling the Truth

By: Gini Dietrich | July 27, 2011 | 
104
On Inside PR this week, Joe Thornley, Martin Waxman, and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “PR and Corruption Theater.” Side note: I totally have a crush on Jarvis. It started when I read “What Would Google Do.” It’s only increased since reading his blog consistently. But I’m finally willing [&hellip... Read More
Gini Dietrich

Communication Tips for Netflix

By: Gini Dietrich | July 25, 2011 | 
94
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase [&hellip... Read More