Gini Dietrich

Grammar Pet Peeves

By: Gini Dietrich | February 2, 2011 | 
223
Before I get started, WE HAVE SNOW!!! And a ton of it. I’ll do the Facebook question of the week tomorrow from the great outdoors so you can see all of the glorious white stuff that is making me so happy. But…we also lost power so I’m having to write quickly to conserve battery power. I have three hours and 55 minutes left right now. On [&hellip... Read More
Gini Dietrich

Your Mom Tells You What You Want to Hear

By: Gini Dietrich | January 31, 2011 | 
258
I was reading Umair Haque’s review of Davos titled, “Ten Things You’re Not Allowed to Say at Davos.” For those of you who don’t know (and why would you, if you’re not the CEO of a Fortune 10 company or, well, Bono), Davos, Switzerland is where the upper, upper, upper (did I say upper?) echelon meet for the World Economic Summit annual meeting. And it took place [&hellip... Read More
Gini Dietrich

How “No Comment” Has Edelman In Trouble

By: Gini Dietrich | January 25, 2011 | 
112
Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers [&hellip... Read More
Gini Dietrich

Hiring a PR Firm

By: Gini Dietrich | January 24, 2011 | 
46
There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals. Because of all of that discussion, and because I know a good [&hellip... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
135
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More
Gini Dietrich

The 10 Reasons Integration Is Crucial In 2011

By: Gini Dietrich | January 17, 2011 | 
65
This blog post first ran on TheTop10Blog so if you read it there, move along to the comments, where you always find the real gold anyway. It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing [&hellip... Read More
Guest

Are You A Small Minded Business?

By: Guest | January 13, 2011 | 
58
Troy Claus is co-founder and partner at Bonsai Interactive Marketing, a full-service marketing agency, offering integrated and digital solutions. He also blogs at TroyClaus.com. “All I need to do to take my business to the next level is get a Facebook page and a Twitter account.” That has become the mindset of many SMBs (Small Minded Businesses). Coupled with that mindset is usually the understanding that [&hellip... Read More
Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Guest

Was Kraft Right In Hiring Ted Williams?

By: Guest | January 11, 2011 | 
86
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials. If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
73
No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More