Gini Dietrich

Personas Created to Attack and Smear

By: Gini Dietrich | February 21, 2011 | 
146
I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary, describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. HBGary is a defense contractor that works with the government (think Department of Defense and CIA) [&hellip... Read More
Gini Dietrich

Live HAPPO Event On Feb. 24

By: Gini Dietrich | February 15, 2011 | 
98
If you’re new to Spin Sucks, you may not know about HAPPO – Help a PR Pro Out, which was “invented” last year by Arik Hanson and Valerie Simon in order to help those looking for a job to network and broaden their reach. The duo asked their friends across the country to champion their efforts in each city and to use social media to leverage [&hellip... Read More
Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More
Gini Dietrich

The Groupon Bubble Is About to Burst

By: Gini Dietrich | February 9, 2011 | 
151
Alright. I give! I wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journal, and more. Then again, I’m not a [&hellip... Read More
Gini Dietrich

Not for Free: Why We’ll Pay for Content

By: Gini Dietrich | February 7, 2011 | 
81
Yeah. I know. I spend a lot of time reading the blogs at Harvard Business Review. I can’t help it. So much of what they write is so far from reality that it’s great for me to read what they’re thinking in think tanks without any real world application. They have the university approach – really smart people who get theory, but have never applied it. [&hellip... Read More
Gini Dietrich

Grammar Pet Peeves

By: Gini Dietrich | February 2, 2011 | 
223
Before I get started, WE HAVE SNOW!!! And a ton of it. I’ll do the Facebook question of the week tomorrow from the great outdoors so you can see all of the glorious white stuff that is making me so happy. But…we also lost power so I’m having to write quickly to conserve battery power. I have three hours and 55 minutes left right now. On [&hellip... Read More
Gini Dietrich

Your Mom Tells You What You Want to Hear

By: Gini Dietrich | January 31, 2011 | 
258
I was reading Umair Haque’s review of Davos titled, “Ten Things You’re Not Allowed to Say at Davos.” For those of you who don’t know (and why would you, if you’re not the CEO of a Fortune 10 company or, well, Bono), Davos, Switzerland is where the upper, upper, upper (did I say upper?) echelon meet for the World Economic Summit annual meeting. And it took place [&hellip... Read More
Gini Dietrich

How “No Comment” Has Edelman In Trouble

By: Gini Dietrich | January 25, 2011 | 
112
Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers [&hellip... Read More
Gini Dietrich

Hiring a PR Firm

By: Gini Dietrich | January 24, 2011 | 
46
There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals. Because of all of that discussion, and because I know a good [&hellip... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
135
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More