Guest

What Microsoft Taught Me About Self Promotion

By: Guest | August 22, 2011 | 
30
Today’s guest post is written by Neicole Crepeau. Recently, Gini Dietrich wrote about Achieving Workplace Equality that referenced an article  “A Rant About Women” in which the author said that women would go further if they were more self-promotional. Gini isn’t so sure we women need to be self-promotional, but I’ve found that tooting my own horn is an important and necessary part of doing business. I learned [&hellip... Read More
Gini Dietrich

Public Relations for Sharks

By: Gini Dietrich | August 22, 2011 | 
174
A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week. Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR. I have no idea if Discovery Channel actually sent this to the [&hellip... Read More
Guest

Nine Simple Strategies to Help You Land a PR Job

By: Guest | August 16, 2011 | 
86
Today’s guest post is written by Laura Click. In the past few weeks, I’ve been asked by a number of PR and marketing professionals for advice on their job search in this tough market. Although the economy has made finding a job difficult, there are number ways to give yourself the edge and help you land an awesome PR job... Read More
Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
108
Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember looking around his office and saying, “In [&hellip... Read More
Gini Dietrich

Ethics In Public Relations

By: Gini Dietrich | August 11, 2011 | 
47
It’s Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, but she just posted it. Talk to her about it!... Read More
Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
295
Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract [&hellip... Read More
Guest

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
114
Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
132
This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with reporters who I called, even 10 years [&hellip... Read More