Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong... Read More
Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy... Read More
Gini Dietrich

Use Media Relations for Search Engine Optimization

By: Gini Dietrich | April 2, 2015 | 
In the April webinar, Gini Dietrich discusses our three-pronged approach to media relations. Use it to get on the first page of Google results and get some "ink."... Read More
Laura Petrolino

Creative Marketing the April Fools’ Way

By: Laura Petrolino | April 1, 2015 | 
Every year, marketers from industries around the globe come up with clever April Fools' jokes. Take a page from their books for your own creative marketing. ... Read More
Kornel Bohm

Crisis Communications from the Inside Out

By: Kornel Bohm | March 30, 2015 | 
In a crisis, internal communications is often overlooked. Kornel Bohm explains why the crisis communications plan should always include internal audiences... Read More
Gini Dietrich

Crisis Communications: Have a Plan for Success

By: Gini Dietrich | March 30, 2015 | 
Having a crisis communications plan is typically the last thing on everyone's mind, but it helps you prepare. Gini Dietrich has a six-step process to help... Read More
Frederik Vincx

One Hundred Content Ideas in Thirty Minutes

By: Frederik Vincx | March 26, 2015 | 
At a loss for content ideas? Have 30 minutes? Frederik Vincx shows you how to brainstorm hundreds of content ideas in 30 minutes. Challenge. Accepted... Read More
Patrick Walsh

The PR Pro’s Guide to Working with Creatives

By: Patrick Walsh | March 23, 2015 | 
Learn how to get the most out of your creative teams. Patrick Walsh provides four tips for winning relationships when working with creatives. ... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more... Read More