Mary Anne Keane

Is Social Proof Driven by Your Cortex or Your Content?

By: Mary Anne Keane | May 13, 2014 | 
11
Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology - it's also about content... Read More
Gini Dietrich

Sucks is a Bad Word

By: Gini Dietrich | May 13, 2014 | 
68
Since the publication of Spin Sucks, the book, we've had a lot of discourse on why sucks is a bad word. We won't change our brand and continue to fight the good fight... Read More
Ki'tay Davidson

Harness the Power of Diversity in the Workplace

By: Ki'tay Davidson | May 12, 2014 | 
15
It's time for employers to recognize that diversity in the workplace not only encourages equality, but also adds a level of necessary innovation and education. Learn five ideas to harness the power of diversity in the workplace. ... Read More
Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
21
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More
Mary Anne Keane

To Bot or Not? The Future of Journalism

By: Mary Anne Keane | May 1, 2014 | 
7
The digital world is changing rapidly and news is being broken faster than ever. Will bots take over the world of journalism as we know it? ... Read More
Danny Brown

PR in the Digital Age: Where Now?

By: Danny Brown | April 30, 2014 | 
32
It's time to quell the myths, stop the turf wars, and get to the bottom of what the future of PR is now that we are in the middle of a digital age... Read More
Laura Petrolino

Communications Lessons from an Extrovert

By: Laura Petrolino | April 29, 2014 | 
19
Introverts shouldn't be the only ones getting attention for their online communications styles. Learn three important lessons from a proud extrovert... Read More
Gini Dietrich

The Spin Sucks Brand Ambassador Program: A Case Study

By: Gini Dietrich | April 24, 2014 | 
137
The launch of Spin Sucks is finished and we have a great case study on how to mobilize a brand ambassador program. We cover the plan, the results, and the lessons... Read More