Laura Petrolino

Valentine’s Day Tips for Communications Pros

By: Laura Petrolino | February 16, 2015 | 
38
Valentine's Day is over. But if you're still looking for that special someone, here's how communications pros can use their skills for a successful dating strategy... Read More
Gini Dietrich

How to Create a Call-to-Action for All of Your Content

By: Gini Dietrich | February 16, 2015 | 
22
Though many of us are content creators and spend a good amount of time on it, there are many places where we forget a call-to-action. Gini Dietrich has more... Read More
Gini Dietrich

How to Create High-Quality Content

By: Gini Dietrich | February 12, 2015 | 
51
Creating high-quality content isn't easy, but Gini Dietrich has 15 questions you can ask yourself as you develop your topics to make sure it's valuable... Read More
Gini Dietrich

Tell Your Organization’s Story Without Sex

By: Gini Dietrich | February 10, 2015 | 
60
It's easy to tell your story using sex. After all, it sells, right? Wrong. Gini Dietrich explains how to tell your organization's story without using sex... Read More
Gini Dietrich

How to Write Blog Posts that Get Read and Shared

By: Gini Dietrich | February 5, 2015 | 
62
Back by popular demand, Gini Dietrich hosts the second Spin Sucks webinar of the year on how to write blog posts that get read and shared. Register now!... Read More
Gini Dietrich

Sponsored Comments: Is the Web About to Get Uglier?

By: Gini Dietrich | February 3, 2015 | 
44
Disqus introduced sponsored comments as a way for publishers to make money and to enhance a user's experience. But will it be all that and a bag of chips... Read More
Eleanor Pierce

PR Writing: Seven AP Style Rules to Know

By: Eleanor Pierce | January 29, 2015 | 
27
Trying to get on a reporter's good side? Eleanor Pierce explains why, before you do any PR writing, you must familiarize yourself with AP Style... Read More
Laura Petrolino

Client Service is in the Details

By: Laura Petrolino | January 29, 2015 | 
36
Do the details make or break how you provide client service? Laura Petrolino shares her tips on communicating in a way that builds client trust... Read More
Karol Król

Backlinks Matter: Take Control of Them

By: Karol Król | January 28, 2015 | 
11
Once you've built a backlink, you have no power over it, right? Wrong. Here's how to drop middle-man links into your site to control your backlinks. ... Read More
Gini Dietrich

Offsite Content Marketing: Six Tactics to Reach New Audiences

By: Gini Dietrich | January 28, 2015 | 
79
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares six tactics to reach new audiences... Read More