Gini Dietrich

Your Customers Control Your Brand

By: Gini Dietrich | June 23, 2014 | 
37
Steve McKee, founder of McKee Wallwork Cleveland and author says your customers control your brand. How does that change your communications... Read More
Gini Dietrich

Global PR Firms Take Lead in Agreement with Wikipedia

By: Gini Dietrich | June 19, 2014 | 
15
In early June, 11 global PR firms took the lead in the creation of an agreement with Wikipedia, which polices the industry from being paid to edit pages... Read More
Christopher Penn

Find the ROI of PR By Measuring the Value of Audience

By: Christopher Penn | June 17, 2014 | 
31
The ROI of PR seems to elude most professionals because they're "not good at math." Christopher Penn breaks down how to measure new audience to prove ... Read More
Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
25
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Gini Dietrich

Content Creation without Ever Writing a Word

By: Gini Dietrich | June 12, 2014 | 
67
Sixty-five percent of human beings are visual learners, yet most of us write for content creation. Here are four ideas to get you away from text and into images and video. ... Read More
Clay Morgan

The Customer is Always Right (Except When They’re Wrong)

By: Clay Morgan | June 11, 2014 | 
36
We are taught the mantra, "The customer is always right," but what happens when they are wrong? Clay Morgan explores this fully with tips on what to do... Read More
Jess Ostroff

Five Easy Ways to Adopt Social Customer Service

By: Jess Ostroff | June 10, 2014 | 
12
While you might not think your company is equipped to handle social customer service, you can take some easy steps toward adopting a social approach now... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Jason Falls

A Client Can Be Wrong; Help Set Them Straight

By: Jason Falls | June 4, 2014 | 
15
You'll always deal with clients who are wrong. The trick is to find a way to educate them by providing counsel and documenting your advice and objections... Read More