Gini Dietrich

Measurement in the PESO Model: Part Two

By: Gini Dietrich | May 24, 2018 | 
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In the second of three articles on how to measure results in a PESO model, Gini Dietrich gives you the two most important metrics to track against

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Margaret Reid

Six Reasons Brands Should Embrace Local SEO

By: Margaret Reid | May 23, 2018 | 
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The world, while round in shape, is flat when it comes to business. But how relevant are you in with local SEO? Here are six reasons to embrace it now

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Laura Petrolino

25 Free Digital Marketing Tools for Small Organizations

By: Laura Petrolino | May 23, 2018 | 
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Communicators are supposed to solve organizations' troubles, and they're to do it with limited resources. Laura Petrolino has 25 free digital marketing tools to help

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Laura Petrolino

How to Spot Fake News: Triangulation for Communications Pros

By: Laura Petrolino | May 21, 2018 | 
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Laura Petrolino explains how to spot fake news with information triangulation. This research method will help you break down fact from fiction and become aware of biases (even your own).

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Margaret Kerr-Jarrett

Is the Communications Solopreneur Life for Me?

By: Margaret Kerr-Jarrett | May 17, 2018 | 
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Going out on your own is one of the hardest decisions you'll make as a solopreneur. Margaret Jarrett helps you decide if it's the right one for you

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Gini Dietrich

Measurement in the PESO Model: Part One

By: Gini Dietrich | May 17, 2018 | 
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There are three parts to PR metrics in the PESO model and this is the first from Gini Dietrich, which starts with vanity and data-driven metrics

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Gini Dietrich

Blog Checklist: Five Ways to Promote Your Content

By: Gini Dietrich | May 16, 2018 | 
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In the final of a four-part series on what to include in your blog checklist, Gini Dietrich provides five ways to promote your content once it's published

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Greg Brooks

How to Chase (and Win) Government Work

By: Greg Brooks | May 14, 2018 | 
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What if chasing government work resulted in new clients versus expensive proposals that never see the light? Greg Brooks says it can—and will—happen

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Laura Petrolino

Crisis Communications Advice from Animals: Tips to Improve Your Plan

By: Laura Petrolino | May 14, 2018 | 
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Take a walk on the wild side when thinking through your crisis communications plan and learn from the communications strategies of our animal friends. Laura Petrolino helps you master their techniques to improve your crisis strategies.

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Gini Dietrich

The PESO Model: Bringing it All Together with Thought Leadership

By: Gini Dietrich | May 10, 2018 | 
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The final piece of the PESO model puzzle—before measurement—is bringing it together with thought leadership. Here is how to build credibility and authority

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