Gini Dietrich

Three Ways to Earn Links and Win SEO Dominance

By: Gini Dietrich | August 17, 2017 | 
14
There are three ways communicators can earn links to their websites, build awareness, and win SEO dominance. Here is the process with ideas that work
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Dwayne Alicie

How Kesha Used Strategic Communications for Her Comeback

By: Dwayne Alicie | August 15, 2017 | 
18
Kesha launched her comeback album, “Rainbow” with a brilliant, high-level strategic communications work alongside subtle demand generation tactics that linked directly to sales. Dwayne Alicie explains
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Gini Dietrich

How to Measure PR with a Communications Stack

By: Gini Dietrich | August 15, 2017 | 
10
You need a communications software stack to measure PR in an integrated PESO model program. Here is what you should consider using and tracking
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Nicole Rodrigues

Four Ways to Help Media Find and Understand Your Brand

By: Nicole Rodrigues | August 14, 2017 | 
4
Whether you're a new brand entering your marketplace or an older, established brand looking to stay front of mind in your industry, there will always be competition. How do you stand out? How do you distinguish yourself? Nicole Rodrigues shares a few tips
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Laura Petrolino

Four Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | August 14, 2017 | 
14
These four client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that.
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Colleen Martell

Reverse Engineering of a Successful PR Pitch for a High Tech Company

By: Colleen Martell | August 10, 2017 | 
6
What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more. Read it all here
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Gini Dietrich

What is Public Relations?

By: Gini Dietrich | August 10, 2017 | 
27
It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition
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Gini Dietrich

How to Use Owned and Earned Media to Drive New Revenue

By: Gini Dietrich | August 9, 2017 | 
22
It's easy to panic when our domain authority or our search rankings drop. But there are two questions to ask yourself before you freak out
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Kimberly Crossland

The Push and Pull of SEO vs. Human Connection

By: Kimberly Crossland | August 8, 2017 | 
21
Is SEO for content part of your content marketing strategy? How do you reconcile SEO with human connection? Kimberly Crossland explains why she took a step back in the SEO game
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Gini Dietrich

Three Ways to Help Your News Release Really Stand Out

By: Gini Dietrich | August 8, 2017 | 
18
A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success
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