Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
32
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More
Gini Dietrich

Generate Leads and Drive Sales with These Tips

By: Gini Dietrich | July 3, 2014 | 
29
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success... Read More
Shelley Pringle

Buyer Personas are Critical for Content Marketing Success

By: Shelley Pringle | July 2, 2014 | 
23
There's a ton of competition out there when it comes to content, but creating buyer personas can help you produce targeted and relevant content that sells... Read More
Lindsay Bell

Canada Day and Content Galore: Welcome July

By: Lindsay Bell | July 1, 2014 | 
17
Canada Day, Independence Day, and a month of wonderful content about social business coming to you in July from your favorite team at Spin Sucks... Read More
Gini Dietrich

25 Ways to Create Shareable Blog Content

By: Gini Dietrich | July 1, 2014 | 
30
It's certainly not easy to come up with blog content ideas day after day, but these 25 tips will help you create content people want to comment on and share... Read More
Gini Dietrich

Seven Tips to Brand Your Business Online

By: Gini Dietrich | June 30, 2014 | 
34
While you can’t control what people say about your brand, there are some things you can do to help shape perception and brand your business online... Read More
Gini Dietrich

The Social Media Mob

By: Gini Dietrich | June 26, 2014 | 
110
The social media mob is a very real thing. Someone did something wrong on the Internet? Let's get out the pitchforks and take them down! ... Read More
Paul Sutton

What Does the Right to Be Forgotten Mean to You?

By: Paul Sutton | June 23, 2014 | 
15
The latest "right to be forgotten" ruling from the European Court of Justice raises questions about privacy, freedom of speech, and reputation management... Read More
Gini Dietrich

Your Customers Control Your Brand

By: Gini Dietrich | June 23, 2014 | 
37
Steve McKee, founder of McKee Wallwork Cleveland and author says your customers control your brand. How does that change your communications... Read More
Gini Dietrich

Global PR Firms Take Lead in Agreement with Wikipedia

By: Gini Dietrich | June 19, 2014 | 
15
In early June, 11 global PR firms took the lead in the creation of an agreement with Wikipedia, which polices the industry from being paid to edit pages... Read More