Mike Connell

Three Easy Rules to Help You Find Your Writing Voice

By: Mike Connell | October 18, 2017 | 
Finding your writing voice is easy if you stay true to yourself, know your audience, read often, and practice writing frequently. Mike Connell has three rules to help you find YOUR writing voice
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Gini Dietrich

When it’s OK to Provide Your Media List to the Client

By: Gini Dietrich | October 18, 2017 | 
A few weeks ago, we wrote an article about why it's never OK to provide your media list to a client. We've revisited the topic with a change of mind. Gini Dietrich has more on how this came about
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Laura Petrolino

Four Examples of User-Generated Content with Generational Appeal

By: Laura Petrolino | October 17, 2017 | 
As user-generated content continues to become increasingly powerful for brands, organizations must consider generational differences in its appeal.
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Gini Dietrich

Don’t be Scared! Top Challenges PR Agencies Face

By: Gini Dietrich | October 17, 2017 | 
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can begin on today
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Laura Petrolino

How to Protect Your PR Plan Against the Forces of Evil

By: Laura Petrolino | October 16, 2017 | 
These five forces can make or break your PR plan. Laura Petrolino explains how to build it to work with them vs. against them and successful drive your goals
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Gini Dietrich

Seven PR Metrics that Will Gain You Respect

By: Gini Dietrich | October 12, 2017 | 
The PR industry continues to get no respect because we STILL haven't figured out how to measure our work. Here are seven PR metrics to get you started
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Ashley Stryker

Has Audience-Focused Content Marketing Created an Echo Chamber?

By: Ashley Stryker | October 11, 2017 | 
The modern content marketing boom is a geyser of blogs, videos, and quizzes—all designed to be the content that you, as an audience, want to see
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Gini Dietrich

Five Ways to Evolve and Learn New Communications Skills Now

By: Gini Dietrich | October 11, 2017 | 
It's scary to be in a constantly evolving industry—scary and hard to keep up. But there are five ways you can learn new skills now and take away the stress
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Andy Crestodina

How to Turn a News Release into a Blog Post in 7 Steps

By: Andy Crestodina | October 10, 2017 | 
The news release most certainly is not dead, but it does not work on your website. Andy Crestodina shares seven steps to turn them into blog posts
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Gini Dietrich

Don’t Be Scared! Keyword Research isn’t that Hard

By: Gini Dietrich | October 10, 2017 | 
Keyword research is an absolute necessity when producing content, but most people skip it because it seems overwhelming. We hit it head on for you here
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