Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Guest

Was Kraft Right In Hiring Ted Williams?

By: Guest | January 11, 2011 | 
86
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials. If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
73
No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More
Gini Dietrich

The (Wrong) Image of the PR Industry

By: Gini Dietrich | January 10, 2011 | 
132
On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full [&hellip... Read More
Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54
The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?” My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader [&hellip... Read More
Guest

An Open Letter to PR Professionals

By: Guest | January 3, 2011 | 
89
This first ran on Dec. 23, but we are re-running guest posts from the holidays to be sure you didn’t miss them! Guest post by Doug Davidoff, founder and CEO of Imagine Business Development. I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways: * As the owner of a growth-oriented business, * As an author and [&hellip... Read More
Gini Dietrich

Integrating Traditional and Social Media

By: Gini Dietrich | December 28, 2010 | 
60
I’ve been sitting here for half an hour thinking about what would be helpful to you this week, in order to be ready to start 2011 with a bang. Craig Jarrow, of Time Management Ninja, suggests five things to do this week so your to-do list is clear by Monday. Tim Berry, founder of Palo Alto Software, has tips for dealing with holiday stress. And Les [&hellip... Read More
Guest

The Myth of Black Friday and Why We Should End It

By: Guest | December 21, 2010 | 
2
Guest post by Michael Shmarak, principal of Sidney Maxwell Public Relations. OK, a quick show of hands – how many people got out of bed at some ungodly hour and stood in line for any number of Black Friday deals last month? For those who raised hands, may I ask that you take that hand, form a cup with your other hand, and splash cold water [&hellip... Read More
Guest

The Facebook “60 Minutes” Interview: Square Peg in Round Hole

By: Guest | December 20, 2010 | 
9
Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More
Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
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