Arment Dietrich

Secrets to Becoming a Photo Editor

By: Arment Dietrich | March 16, 2011 | 
5
The true secret is that you don’t have to have a graphic design or photography degree and you don’t even have to open your wallet to becoming your own photo editor... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
68
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More
Guest

Edit Your Own Writing

By: Guest | March 15, 2011 | 
12
Erik Hare is a freelance writer and social media consultant for (very) small businesses in Saint Paul, Minnesota. Good writing, as a craft, starts with a rough piece that needs sanding, polishing, and a good coat of lacquer before it shines.  The skills you must learn to edit your own writing are not difficult, but they are critical.  Here are a few tips and ways of [&hellip... Read More
Guest

Why “No Comment” is the Worst Thing You Can Say

By: Guest | March 14, 2011 | 
13
Esther Steinfeld is the public relations manager for Blinds.com, the premier online retailer of custom window treatments. Recall a few weeks back when Spin Sucks featured a post called “How ‘No Comment’ Has Edelman in Trouble.” It revealed how both Edelman and Best Buy dropped the ball on having someone on-hand and well-versed to discuss the new video program they were launching. Though the situation could [&hellip... Read More
Gini Dietrich

The Chrysler Tweet: The Take from An Agency Owner

By: Gini Dietrich | March 14, 2011 | 
144
When I was 23, I was a freshly promoted account executive. I had just led a very successful campaign for potato farmers across the country. We created Franklin planners for them so they would not only be organized, but have all of the information they needed for controlling weeds, insects, and fungus in their fields. It was for BASF and it was so far out of [&hellip... Read More
Guest

Curiosity: An Essential in Every PR Pro’s Toolkit

By: Guest | March 10, 2011 | 
21
As digital PR specialist at Mall of America, Lisa Grimm’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. “I read once, which I loved so much, that this great physicist who won a Nobel Prize said that every day when he got home, his dad asked him not what he learned in school but his dad said, [&hellip... Read More
Gini Dietrich

Using Evernote for Better Time Management

By: Gini Dietrich | March 8, 2011 | 
116
A few months ago,  Danny Brown, Frank Dickinson, and I had a comments conversation on Danny’s blog about Evernote. I said I love it; they both couldn’t understand why. Frank asked me if I’d write a guest post on why I love the tool. Yes, it’s taken me a few months to get to it. Oy. But I’m here now! This first ran on Frank’s blog and caught the attention [&hellip... Read More
Gini Dietrich

Where Is the Professionalism In PR?

By: Gini Dietrich | March 7, 2011 | 
67
This first ran on Shonali Burke’s blog, Waxing Unlyrical. If you read it there, there is nothing new to see here. If you don’t know Shonali or her blog, I suggest high-tailing it over there. After you’ve read and commented on this piece first. Of course. Oh. And read the comments here. They’re new, too. Week before last, TechCrunch took a stab at PR professional Timothy Johnson. Actually, [&hellip... Read More
Guest

Hiring a PR Firm and Hiring a Client

By: Guest | February 28, 2011 | 
16
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. The recent New York Times article written about the problem with public relations, which was explored on Spin Sucks this morning, makes Abbie’s guest post even more relevant. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.  She included a great checklist but talked mostly about evaluating expertise [&hellip... Read More
Gini Dietrich

What Is Wrong with PR?

By: Gini Dietrich | February 28, 2011 | 
132
It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper, Mack Collier, Shannon Paul, and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. When we started Spin Sucks, it was with the idea that we would be able [&hellip... Read More