Guest

The Facebook “60 Minutes” Interview: Square Peg in Round Hole

By: Guest | December 20, 2010 | 
9
Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More
Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
... Read More
Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
22
The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More
Arment Dietrich

Top 10 Posts of 2010

By: Arment Dietrich | December 15, 2010 | 
13
As the year winds down we’ve been reflecting on how successful Spin Sucks has been and how excited we are for Project Jack Bauer. It’s because of you…the community here… that this blog is at a level we never imagined. Because of that, we took a look at your favorite blog posts. So today I present the top 10 Spin Sucks blog posts of 2010!... Read More
Gini Dietrich

PR People Suck

By: Gini Dietrich | December 8, 2010 | 
65
Alright. That’s a gross generalization. After all, I’m a PR professional. And I’m pretty darn good at my job. But this blog isn’t named Spin Sucks because we don’t like DJs. It’s named Spin Sucks because there are far too many PR people who do, indeed, suck. It’s a joke in our office. I always say, “I love it when other PR people make us look [&hellip... Read More
Gini Dietrich

The Facebook PR Mess with “60 Minutes”

By: Gini Dietrich | December 7, 2010 | 
43
On Sunday night, “60 Minutes” had Mark Zuckerberg on to discuss the new Facebook layout and changes. It was pretty funny to watch people on Facebook before it aired – everyone was waiting for the game to end so they could watch “60 Minutes.” And then, of course, we all discussed it during and after the show. It was fun and a great sense of community. [&hellip... Read More
Guest

Eight Tips to Pitch Media Better on Twitter

By: Guest | December 1, 2010 | 
52
Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there has its own set of rules and [&hellip... Read More
Gini Dietrich

First Impression: Eight Ways to Avoid a Bad One

By: Gini Dietrich | November 30, 2010 | 
96
I’ve been curious about a phenomenon we’re seeing when we interview candidates these days. Their first impressions suck. Not everyone, but I’d venture to say 90 percent of them.Why do they suck? Because they’re not doing any research on Arment Dietrich nor are they reading Spin Sucks before they interview with us. Maybe it’s because we’ve been using Twitter as our recruiting playground and people have [&hellip... Read More
Gini Dietrich

Happy Thanksgiving

By: Gini Dietrich | November 26, 2010 | 
7
From my family to yours!... Read More
Guest

Does Blogger Outreach Really Require Engagement?

By: Guest | November 11, 2010 | 
29
Guest post by David Spinks, co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) before you pitch them. I have two questions... Read More