Gini Dietrich

New Community Manager at Arment Dietrich

By: Gini Dietrich | June 24, 2010 | 
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I am super excited to introduce you to Dan Hindin, the new community manager at Arment Dietrich! While Dan is with us for only three months while he finishes his master’s degree in integrated marketing communications at Northwestern University, we’re all hoping he decides to join us full-time after he graduates. In today’s vlog, I ask Dan the one thing he wants to accomplish by the [&hellip... Read More
Gini Dietrich

Creating An Editorial Calendar for Your Blog

By: Gini Dietrich | June 16, 2010 | 
16
Before you get to see me take the dare of vlogging in my cycling gear AND talk about whether or not you need to create an editorial calendar for your blog, I have a favor to ask. This very blog has been nominated for PR Blog of the Year. Would you please go over to Arik Hanson’s blog and vote for us? We’re in the very [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
7
Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

How Do You Pronounce Ghoti?

By: Gini Dietrich | May 25, 2010 | 
8
One of my favorite sessions during Counselors Academy this past weekend (as it is every year) was Darryl Salerno’s English As a First Language. I am an English major, and take great pride in my grammar and spelling skills, but this session always does me in. As my friend Roger Friedensen says, “This is a great way to keep your ego in check.&#... Read More
Gini Dietrich

Counselors Academy Nuggets of Wisdom

By: Gini Dietrich | May 24, 2010 | 
6
I’m just back from Counselors Academy in Asheville, which is part of PRSA. The annual spring conference brings together agency leaders from the U.S. and Canada and, this year, there were about 120 of us. Between riding the Blue Ridge Parkway, hitting mecca at Mast General (see photo), playing Sorry on a Saturday night with seven other PR pros, Club 461, dueling pianos, a 60s party, [&hellip... Read More
Gini Dietrich

It’s Time to Rid PR Firms of the Billable Hour

By: Gini Dietrich | May 5, 2010 | 
29
Yesterday Martin Waxman, Joe Thornley, and I were recording our second podcast for Inside PR and our topic was the evil billable hour in PR firms. It’s live today and you can listen to it here. But, because a podcast is so one-sided and because we went off on a tangent that I want to explore further, I thought we could discuss it here... Read More
Gini Dietrich

Using Social Media to Find a Job

By: Gini Dietrich | April 28, 2010 | 
32
On Tuesday I moderated a PRSA social media panel and the conversation has me thinking. While we didn’t spend a lot of time talking about how to find a job through social media, we did touch on it and the message was clear. I wanted to share it with you today to prepare you for Help A PR Pro Out (#HAPPO) day on Friday. First, to [&hellip... Read More
Gini Dietrich

iPhone 4G Prototype Means Checkbook Journalism for Gizmodo

By: Gini Dietrich | April 20, 2010 | 
15
I know today is supposed to be video blog day, but we are postponing for a day so we can discuss what’s going on with the iPhone 4G prototype, Gizmodo, and checkbook journalism. Never mind the latest reports that say Gizmodo may have been punk’d by Apple or the way they “outed” the 27-year-old engineer who “lost” the iPhone 4G prototype, I want to talk about [&hellip... Read More
Arment Dietrich

KFC Puts the SPIN on the Double Down Sandwich

By: Arment Dietrich | April 14, 2010 | 
21
Guest blog post by Nick Harrison The question lately has been if KFC’s new double decker sandwich will kill you. So will it? Of course not! But Nick, you’re likely saying, with the calories and fat content it is surely a cardiac arrest wrapped in paper…right? Nope! Let me explain. It won’t kill you because only a small percentage of you will actually eat it. If [&hellip... Read More
Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 
30
I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad! If you haven’t yet seen it, watch it now. Then we’ll discuss... Read More