Gini Dietrich

Netflix Screws Up In Canada

By: Gini Dietrich | September 29, 2010 | 
20
On today’s InsidePR, Martin Waxman, Joe Thornley, and I discuss how Netflix screwed up in Canada. There were a few American news items about it, but I didn’t realize the severity of the issue until they had me read some Canadian stories about it. The gist of it is that Netflix hired PR and marketing firms to help them launch in Canada. Reasonable, right? But one [&hellip... Read More
Gini Dietrich

Using Phones In Meetings: Professionally and Personally

By: Gini Dietrich | September 27, 2010 | 
45
I’ve been thinking a lot recently about in-person conversations. A few weeks ago, I was at dinner with some friends and, with the exception of two of us, everyone was on their phones the entire time. Don’t get me wrong: I love technology as much as the next person and I love to check-in on Foursquare and tweet photos while I’m out. But we’ve gotten to [&hellip... Read More
Gini Dietrich

PR Pros: Stop Treating Bloggers Like Second-Class Media

By: Gini Dietrich | September 22, 2010 | 
112
How many of you go to cocktail parties and, when you say you’re in public relations, the person you’re speaking with says something along the lines of, “Oh. You’re a spin doctor.”?  And how many of you own businesses that need external PR help but have spent way too much money for nothing in return? I don’t have proof of this, but I believe, as industries [&hellip... Read More
Arment Dietrich

Laughing to the Bank: Stand-Up Comedy Helps Win More Clients

By: Arment Dietrich | September 21, 2010 | 
9
Guest post by Steve Cody, co-founder and managing partner of Peppercom. This may sound crazy, but stand-up comedy has helped win more clients for my business. Humor is a powerful differentiator in life. Think about it. You choose your friends, business “buddies,” and significant other based upon how much you like them. So, it should come as no surprise that humor, when properly leveraged, can provide [&hellip... Read More
Gini Dietrich

Preparing Students and Young Professionals for the Business World

By: Gini Dietrich | September 15, 2010 | 
33
During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack! And this week, Martin Waxman, Joe Thornley, and I discuss preparing students and young professionals for the business world. We’ve talked here before about using the social web to find a job, but this discussion is a bit different. With school [&hellip... Read More
Gini Dietrich

Publicity Is Not PR. PR Is Not Publicity.

By: Gini Dietrich | September 13, 2010 | 
36
If you don’t know Sasha Muradali, go on over to her blog, Little Pink Book PR. That is where this post first was published and it came to life because we are both huge Mad Men fans. If you already read it there, by all means, ignore me today. If you didn’t read it on Sasha’s blog, welcome to my obsession of Mad Men. I love the storyline, [&hellip... Read More
Arment Dietrich

Branded Content: Tales From the Dark Side

By: Arment Dietrich | September 2, 2010 | 
9
As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I’ve gone over to the dark side. When I was a cub reporter at a small newspaper on the central coast of California nearly a decade ago, a respected veteran reporter on staff, upon resigning from her post, left me a [&hellip... Read More
Gini Dietrich

The Death of Traditional Book Publishing

By: Gini Dietrich | August 25, 2010 | 
26
On Sunday afternoon, because of a comedy of errors that included Joe Thornley pouring himself a glass of scotch and wondering what he was getting ready for (and not remembering what it was until Monday) and my being so tired after the big ride with my dad in Oregon that I was asleep at 5:00, we had to reschedule our InsidePR recording for this afternoon. Getting [&hellip... Read More
Gini Dietrich

Is Net Neutrality About to Become a Thing of the Past?

By: Gini Dietrich | August 10, 2010 | 
10
Well, the news that Google and Verizon are conspiring against net neutrality was announced, and diffused, yesterday morning when the two companies did indeed meet with regulators, but to to enact laws preventing carriers from blocking websites or selectively delaying access to content common on the Internet today, while leaving the door open for private “specialized networks” down the line. The meeting was not about “allowing [&hellip... Read More
Arment Dietrich

Social Media and PR: Are Journalists Quicker to Adapt?

By: Arment Dietrich | August 8, 2010 | 
10
Guest post by Sharon Cain, managing director of Quest PR. Compared to PR pros, are journalists quicker to adapt and embrace the wealth of opportunities that our vibrant new world of social media presents? The dramatic evolution that journalism and PR have undergone since I was haring around the UK living on caffeine, adrenaline, and deadlines as an on-screen Sky TV reporter has been reinforced in [&hellip... Read More