Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
80
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154
This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking! Yes, together and yes, it’s going to be legen (wait for it) dary! Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all [&hellip... Read More
Gini Dietrich

Saying No to Clients

By: Gini Dietrich | April 14, 2011 | 
92
All you people have failed me. I have not a single Facebook question to answer this week. So, instead of seeing my pretty face, you get some written something instead. OH WAIT! I’m wrong. I just scrolled through a lot of status updates and found this from Andy Donovan. Yay Andy! You saved everyone from failure! “Coming off the presentation this week with you, Carol Roth [&hellip... Read More
Guest

PR’s Problem Is A Familiar One

By: Guest | April 7, 2011 | 
24
Neicole Crepeau is a partner in Coherent Interactive, which specializes in web, mobile, and social media design and implementation for small and midsized businesses. I’m not a PR person. That’s not my background or my training. I don’t have to be a PR person to know that the debate over PR and its definition is the same debate that other disciplines have had, with much the same resolution. [&hellip... Read More
Gini Dietrich

Bootstrapping Your PR

By: Gini Dietrich | March 24, 2011 | 
84
It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Danny Brown, the co-founder at Bonsai Interactive, founder of 12for12K, and all-around good guy (most days). He asks: What are your top three tools if you’re a small business and want to bootstrap your PR? I give you two tools in the video, but leave the third to you. If you [&hellip... Read More
Gini Dietrich

Four Ways to Charge for Content

By: Gini Dietrich | March 22, 2011 | 
88
On Friday, I received an email from the New York Times telling me, that as a subscriber, I now have the option to get my news on my phone or iPad and that they’re going to begin charging for that news. My first reaction was, “GOOD! We all deserve to make money on our content and this should help us begin to find ways to charge.” [&hellip... Read More
Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Arment Dietrich

Secrets to Becoming a Photo Editor

By: Arment Dietrich | March 16, 2011 | 
5
The true secret is that you don’t have to have a graphic design or photography degree and you don’t even have to open your wallet to becoming your own photo editor... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
68
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More
Guest

Edit Your Own Writing

By: Guest | March 15, 2011 | 
12
Erik Hare is a freelance writer and social media consultant for (very) small businesses in Saint Paul, Minnesota. Good writing, as a craft, starts with a rough piece that needs sanding, polishing, and a good coat of lacquer before it shines.  The skills you must learn to edit your own writing are not difficult, but they are critical.  Here are a few tips and ways of [&hellip... Read More