Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
Mary Anne Keane

Digital Times and the Innovation Report

By: Mary Anne Keane | May 28, 2014 | 
17
Advances in technology have changed the way we consume everything. And it's a shock to realize The New York Times hasn't embraced fully digital. Read on... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More
Joe Cardillo

Three Keys to Become a Disruptive Marketer

By: Joe Cardillo | May 21, 2014 | 
21
We don't need new tools to become more disruptive marketers. We need to change our mindsets to think like journalists, focus on the product, and test, test, test... Read More
Tim Washer

Making the Case for Humor and Nonsense

By: Tim Washer | May 19, 2014 | 
14
It's scary to break out of the "normal" marketing mold, especially for big brands, but adding a touch of humor can go a long way in engaging audiences... Read More
Mary Anne Keane

Is Social Proof Driven by Your Cortex or Your Content?

By: Mary Anne Keane | May 13, 2014 | 
11
Studies have shown that humans are likely to behave the way people around them behave. But social proof is more than psychology - it's also about content... Read More
Gini Dietrich

Sucks is a Bad Word

By: Gini Dietrich | May 13, 2014 | 
68
Since the publication of Spin Sucks, the book, we've had a lot of discourse on why sucks is a bad word. We won't change our brand and continue to fight the good fight... Read More
Ki'tay Davidson

Harness the Power of Diversity in the Workplace

By: Ki'tay Davidson | May 12, 2014 | 
15
It's time for employers to recognize that diversity in the workplace not only encourages equality, but also adds a level of necessary innovation and education. Learn five ideas to harness the power of diversity in the workplace. ... Read More
Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Martin Waxman

From Optimist to Optimize: The Future of PR?

By: Martin Waxman | May 5, 2014 | 
21
PR pros can't get by on their own optimism and goodwill any longer. It's time to optimize our relationships, our content, and our stories... Read More