Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More
Hessie Jones

Online Integrity: Are You Who You Say You Are?

By: Hessie Jones | April 14, 2014 | 
78
It's easy to hide behind an online persona, especially if you have something to hide. But when it comes to your reputation, integrity online and off is key... Read More
Gini Dietrich

Recycle Existing Content with These Four Tips

By: Gini Dietrich | April 14, 2014 | 
29
Creating new content doesn't mean you have to start from scratch every time. Recycle existing content with these four tips and Goole will love you forever... Read More
Mary Anne Keane

Mentor to Build Successful Relationships

By: Mary Anne Keane | April 10, 2014 | 
10
It doesn't take a formal intern program to make a difference in the lives of young professionals. Plus, in today’s digital world, a mentoring relationship doesn’t have to be in-person. Virtual mentoring can be just as powerful. Finding ways to mentor can boost your personal and business relationships while helping an eager communications pro... Read More
Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
16
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry... Read More
Laura Petrolino

Crisis Communications Lessons from Malaysia Airlines

By: Laura Petrolino | April 3, 2014 | 
22
Even most teenage boys know by now not to break up with a girl through text message. Notifying the families of the Malaysian Airlines flight victims of something this tragic is not only careless, but displays an almost sickening indifference to the people who they should have taken the most care to support. What should they do next... Read More
Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
17
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
Clay Morgan

Crisis Management, Coast Guard Style

By: Clay Morgan | April 1, 2014 | 
12
Lessons from the Coast Guard: Your clients are people. And people make mistakes. Add outside influences, and the odds are very likely you will deal with crisis more than once during your career. Use this simple advice to keep you out of harm's way when you encounter a crisis... Read More
Gini Dietrich

Eight-Step Process to Clean-up Your Online Reputation

By: Gini Dietrich | April 1, 2014 | 
35
No matter if comments or reviews are true or untrue, your online reputation is all about first page search results. Here are eight steps for clean-up online... Read More