Eleanor Pierce

Social Listening Gone Wrong: Southwest Polices Tweets

By: Eleanor Pierce | August 5, 2014 | 
44
The recent social media crisis between Southwest Airlines and a customer leaves us wondering what went wrong with the company's social listening policies... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
82
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Doreen Overstreet

Avoid Being, Like, Clueless in a Client Crisis

By: Doreen Overstreet | August 4, 2014 | 
14
Preparation, research, speed, and a full understanding of what is involved are crucial to avoiding being clueless when client crisis arises... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
42
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More
Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
23
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Jason Martin

The New Airbnb Logo: Integrated Marketing Communications or Not?

By: Jason Martin | July 30, 2014 | 
16
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy... Read More
Clay Morgan

Gender Roles: Is it Really a Man’s World?

By: Clay Morgan | July 29, 2014 | 
46
Both men and women deal with their own workplace challenges. If we as a society can focus our efforts, these gender roles will soon be a thing of the past... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
55
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Lindsay Bell

The Spirit Airlines Hate Campaign is a Win

By: Lindsay Bell | July 22, 2014 | 
27
Spirit Airlines is known for keeping costs down, sometimes to their own detriment. Their new campaign is a hilarious marketing play on customer resentment... Read More