Aly Saxe

The Customer is Always…. (Fill in The Blank)

By: Aly Saxe | August 18, 2015 | 
The customer is always...right? Aly Saxe breaks down what it takes to keep clients happy when you're in PR and the four things to always do. No matter what... Read More
Gini Dietrich

PR is Not Just Media Relations (Yes, Again!)

By: Gini Dietrich | August 12, 2015 | 
We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. It's time to stand up for the profession... Read More
Bryon Gould

Do Our Bathroom Breaks Dictate What We Read?

By: Bryon Gould | August 11, 2015 | 
As it turns out, most bathroom breaks last six minutes and 75 percent of us read while on the toilet. Create content to be someone's go-to toilet material... Read More
Laura Petrolino

Visual Content Lessons from Canva for Work

By: Laura Petrolino | August 10, 2015 | 
Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development... Read More
Lucas Miller

Three Painful Realities for New PR Professionals

By: Lucas Miller | August 5, 2015 | 
New PR professionals hoping to get a taste of the ins-and-outs of PR may seem less enthused about the reality of our world once they start their job... Read More
Gini Dietrich

Repurpose Content: A Test and the Results

By: Gini Dietrich | August 5, 2015 | 
For the past week, we have completed an experiment to repurpose content to see if it would bring old Spin Sucks community members back into the fray. ... Read More
Elli Bishop

Five Qualities Your Next Content Strategist Should Have

By: Elli Bishop | August 4, 2015 | 
All your snappy content won’t do any good if you don’t get it to the right people timely and effectively. That's where a content strategist comes in... Read More
Lou Hoffman

Six Tips for a Blog Redesign

By: Lou Hoffman | August 3, 2015 | 
Many bloggers launched their blogs several years ago and maintain the existing look-and-feel. Lou Hoffman argues it's time for a blog redesign for PR pros... Read More
Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Robby Brumberg

Geography Pitfalls to Avoid in Writing

By: Robby Brumberg | July 30, 2015 | 
As the workforce becomes more global, consider different cultures, different ways of doing business, and even geography pitfalls made in content... Read More