Laura Petrolino

The Importance of Handwriting for Communications Pros

By: Laura Petrolino | August 3, 2015 | 
Handwriting has become a lost art. Laura Petrolino explains why we should bring it back and the importance of handwriting for communications professionals... Read More
Robby Brumberg

Geography Pitfalls to Avoid in Writing

By: Robby Brumberg | July 30, 2015 | 
As the workforce becomes more global, consider different cultures, different ways of doing business, and even geography pitfalls made in content... Read More
Gini Dietrich

Four Ways to Keep Content Fresh

By: Gini Dietrich | July 29, 2015 | 
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more... Read More
Daniel Schiller

The Epic Legacy Building Opportunity of Go Set A Watchman

By: Daniel Schiller | July 28, 2015 | 
The newly released book by Harper Lee—Go Set a Watchman—is published with some criticism. Daniel Schiller has why it should have been done differently... Read More
Elena Verlee

Thirty-Eight Tips to Nail a Media Interview

By: Elena Verlee | July 27, 2015 | 
It doesn't matter who you are or how much experience you have, everyone needs media interview tips from time-to-time. Here, Elena Verlee has 38 to help... Read More
Laura Petrolino

The Auto Guide to Your Communications Plan

By: Laura Petrolino | July 27, 2015 | 
What type of car is your organization? Try this fun exercise to find your organizational "car persona," and learn how it can inform your communications plan ... Read More
Matt Sommer

Media Relations: A Quick Test to Pitch the Right Outlets

By: Matt Sommer | July 23, 2015 | 
We're all busy and have journalists and bloggers to pitch in our media relations efforts. Finding the right outlets with these tips will save you time... Read More
Gini Dietrich

Six Tips for Better Business Writing

By: Gini Dietrich | July 22, 2015 | 
Text language is ruining communications and producing lazy writers in the corporate world. Here are six tips for better business writing that are easy to do... Read More
Gini Dietrich

The Gawker Removal Story Isn’t About Church and State

By: Gini Dietrich | July 21, 2015 | 
Gawker recently wrote a story, and removed it, with internal pushback. They stated outrage from readers and advertisers, but it's more about loss of vision... Read More
Matthew Myers

From Barbie to Birchbox: The Evolution of Content Marketing

By: Matthew Myers | July 20, 2015 | 
Content marketing, of course, isn't new. Organizations such as Barbie, P&G, and American Express have been doing it for decades. Here are some new tips... Read More