Clay Morgan

The Importance of the Crisis Communications Drill

By: Clay Morgan | August 7, 2014 | 
10
Have you ever held a crisis communications drill? Much like the military, crisis prevention starts with preparedness. Try involving your clients in a drill... Read More
Gini Dietrich

Crisis Communications 101: What You Can Learn from Union Street Guest House

By: Gini Dietrich | August 7, 2014 | 
25
Union Street Guest House is in hot water after threatening to fine their customers for negative reviews. Here is crisis communications 101 from the story... Read More
Sylvia Montgomery

Manage a Social Media Crisis in Your Professional Services Firm

By: Sylvia Montgomery | August 6, 2014 | 
9
Professional service firms deal with some unique challenges, but must take these preparation and planning steps to overcome a social media crisis... Read More
Eleanor Pierce

Social Listening Gone Wrong: Southwest Polices Tweets

By: Eleanor Pierce | August 5, 2014 | 
44
The recent social media crisis between Southwest Airlines and a customer leaves us wondering what went wrong with the company's social listening policies... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
82
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Doreen Overstreet

Avoid Being, Like, Clueless in a Client Crisis

By: Doreen Overstreet | August 4, 2014 | 
14
Preparation, research, speed, and a full understanding of what is involved are crucial to avoiding being clueless when client crisis arises... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
42
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More
Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
23
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Jason Martin

The New Airbnb Logo: Integrated Marketing Communications or Not?

By: Jason Martin | July 30, 2014 | 
16
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy... Read More
Clay Morgan

Gender Roles: Is it Really a Man’s World?

By: Clay Morgan | July 29, 2014 | 
46
Both men and women deal with their own workplace challenges. If we as a society can focus our efforts, these gender roles will soon be a thing of the past... Read More