Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Stephanie Vermillion

Repurpose Content with These Six Tools

By: Stephanie Vermillion | April 16, 2015 | 
Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Corina Manea

Five Traits Every New PR Professional Needs

By: Corina Manea | April 15, 2015 | 
Do you have these five essential traits? Corina Manea explains why these traits are important for every PR professional to be successful in at TL;DR world... Read More
Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong... Read More
Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Sue Duris

Customer-Focused Content Marketing Strategy

By: Sue Duris | April 7, 2015 | 
Perhaps we are at content exhaustion and people are tired of all there is to consume. But Sue Duris argues it's all about the content marketing strategy... Read More
Gini Dietrich

Use Media Relations for Search Engine Optimization

By: Gini Dietrich | April 2, 2015 | 
In the April webinar, Gini Dietrich discusses our three-pronged approach to media relations. Use it to get on the first page of Google results and get some "ink."... Read More
Laura Petrolino

Creative Marketing the April Fools’ Way

By: Laura Petrolino | April 1, 2015 | 
Every year, marketers from industries around the globe come up with clever April Fools' jokes. Take a page from their books for your own creative marketing. ... Read More
Kornel Bohm

Crisis Communications from the Inside Out

By: Kornel Bohm | March 30, 2015 | 
In a crisis, internal communications is often overlooked. Kornel Bohm explains why the crisis communications plan should always include internal audiences... Read More