Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
32
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
Mary Anne Keane

Listening in Life and in PR

By: Mary Anne Keane | March 19, 2014 | 
35
Hearing is the act of perceiving sound by the ear. Listening, however, is something you choose to do. Listening requires concentration so your brain has the ability to process the meaning of each word. Listening leads to learning... Read More
Jordyn Rickard

Client Service: Learn How to Just Say “NO!”

By: Jordyn Rickard | March 18, 2014 | 
6
Saying “no” to a client can be an intimidating experience at first, but is sometimes necessary to sustain your own business and sanity. Learn the ins and outs of saying “no” and how to do it the right way, while leaving the client service relationship open for future opportunities and collaboration... Read More
Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
43
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read... Read More
Jo Lynn Deal

PR Takeaways from Rogen’s Senate Subcommittee Speech

By: Jo Lynn Deal | March 17, 2014 | 
19
Imagine you're a big star. You’re prepared to give a presentation about an important subject. You’ve blasted it all over your social media channels. And only six people show up. This happened to actor Seth Rogen at the Senate Subcomittee meeting in February. This high-profile fail provides us two big PR takeaways... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More
Rob Biesenbach

Seven Lame Excuses for Mediocre Presentations

By: Rob Biesenbach | March 13, 2014 | 
13
Why do good people still give bad speeches? Here are seven excuses for delivering a sub-par presentation and why they don’t hold water... Read More
Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
59
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
26
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Clay Morgan

Thinking Time: Book a Staff Meeting for One

By: Clay Morgan | March 10, 2014 | 
16
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking. ... Read More