Laura Petrolino

Three Ways to Succeed With Second Chance Customer Service

By: Laura Petrolino | June 12, 2014 | 
25
Every organization deserves a chance to redeem itself, even if it made a mistake. Learn how to adopt second chance customer service in your own business... Read More
Gini Dietrich

Content Creation without Ever Writing a Word

By: Gini Dietrich | June 12, 2014 | 
67
Sixty-five percent of human beings are visual learners, yet most of us write for content creation. Here are four ideas to get you away from text and into images and video. ... Read More
Clay Morgan

The Customer is Always Right (Except When They’re Wrong)

By: Clay Morgan | June 11, 2014 | 
36
We are taught the mantra, "The customer is always right," but what happens when they are wrong? Clay Morgan explores this fully with tips on what to do... Read More
Jess Ostroff

Five Easy Ways to Adopt Social Customer Service

By: Jess Ostroff | June 10, 2014 | 
12
While you might not think your company is equipped to handle social customer service, you can take some easy steps toward adopting a social approach now... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Jason Falls

A Client Can Be Wrong; Help Set Them Straight

By: Jason Falls | June 4, 2014 | 
16
You'll always deal with clients who are wrong. The trick is to find a way to educate them by providing counsel and documenting your advice and objections... Read More
Gini Dietrich

The Lies PR Firms Tell

By: Gini Dietrich | June 3, 2014 | 
48
Sometimes they're fibs and other times they're outright lies, but there is a list of lies PR firms tell to get new business or to settle current clients... Read More
Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Clay Morgan

The Nasty Truth about Content Marketing

By: Clay Morgan | May 29, 2014 | 
24
Now is the time to abandon the big myths about content marketing that are holding us back from reaching new audiences and growing our businesses. ... Read More