I hadn’t given much thought to challenges faced by corporations and organizations as they develop internal social strategies and tools to help achieve business objectives.
Then a friend tweeted me about my post and pointed out the similarity between what I described and what he had experienced as a consultant: Working in Enterprise 2.0 settings with boatloads of newbies struggling to get the hang of the internal social systems they were supposed to be using. Continue Reading »
Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions.
And questions there were!
There were so many questions, we thought answering some of them would make a good blog post. But then that one blog post turned into three.
So I cherry picked what I thought were the most applicable questions for the Spin Sucks readers and have answered them here for you. Even if you haven’t read the book or seen Geoff or me speak on the topic, I think these still work for you. Continue Reading »
First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more.
Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in creativity, big ideas, resourcing, and creative talent.
Creativity in PR surveyed more than 650 PR professionals in 35 countries, including corporate and agency, to discover whether or not the PR industry is creative enough to successfully sway marketing budgets and develop game-changing ideas on a consistent basis.
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday.
During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight attendants or if it’s because I kept hearing “Ms. Dietrich” in that beautiful British accent. Maybe it was both.
And now, as I await my flight to Amsterdam from Heathrow, I am eavesdropping on conversations, that accent lilting into my ears like a Chopin concerto.
As the British speak to one another – and to me – I’ve noticed something really interesting: Their grammar is immaculate.
How is it Americans have become so lazy when we speak and write? We can’t blame it on texting; the Brits also text. Perhaps it’s just a cultural thing. Continue Reading »
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortuneabout why PR gets no respect.
Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are quickly becoming that of a hybrid PR professional.
But he had a couple of insights I thought were really interesting.
He said the reasons the industry gets no respect are because it’s not trackable, PR pros have a terrible reputation problem with journalists, you can’t scale it, and because there is no use putting lipstick on a pig.
I’ve always fancied myself a student of linguistics.
One of my favorite courses during my undergraduate career at Elizabethtown College was called History of the Language. Much of the course work was focused on identifying and discussing the pressures exerted on English by various historical, social, and economic forces and charting the evolution of the language through various literary forms.
It was a fascinating (albeit grueling) course that gives color to the way in which I observe conversation and discourse on the social web.
In his 1962 book The Five Clocks, German linguist Martin Joos introduced a model that describes the five registers (a variety of language chosen by the speaker relative to context or social setting) of English. Continue Reading »
Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago.
Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword research for content development, or how to use your content in multiple locations.
First of all, if you’re in Chicago or have reason to be here, I highly recommend you attend this event.
What we did last night, though, was a little bit different. They had a video screen at the front and played video of a crackling fire. The fire actually had someone poking it and adding new wood every once in a while that, as a speaker, is rather entertaining.
And Andy and I sat at the front on very cool orange barstools and chatted about community, content marketing, and the story of Charles Arment. Continue Reading »
For most of us in public relations, the answer is “never.”
But a court case that just wrapped up in California might require us to think otherwise, as Gini Dietrich’s post and a spirited comment stream on 31 October outlines.
Here’s the snapshot:
Cingular Wireless (Now AT&T Mobility) came up with a great hook for its press release about its MACH 1 and MACH 2 command centers, and how speedily they responded to natural disasters.
They invoked legendary test pilot Gen. Chuck Yeager and his breaking the sound barrier. Continue Reading »
Creating a formalized content schedule takes foresight, but it also makes coming up with regular posts much easier.
Should you have one? Would it make sense for you?
More and more organizations are using a formalized content plan in their marketing efforts, not just for their blog posts but also for their complete social media campaigns.
Why do they do this?
To help answer those questions, here’s a look at the pros and cons of using a content schedule.
Facebook
Linkedin
RSS Feed
Twitter
YouTube
