Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
23
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Jason Martin

The New Airbnb Logo: Integrated Marketing Communications or Not?

By: Jason Martin | July 30, 2014 | 
16
The new Airbnb logo caused a stir due to the images it invokes. Could it be an intentional part of their integrated marketing communications strategy... Read More
Clay Morgan

Gender Roles: Is it Really a Man’s World?

By: Clay Morgan | July 29, 2014 | 
46
Both men and women deal with their own workplace challenges. If we as a society can focus our efforts, these gender roles will soon be a thing of the past... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
55
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Lindsay Bell

The Spirit Airlines Hate Campaign is a Win

By: Lindsay Bell | July 22, 2014 | 
27
Spirit Airlines is known for keeping costs down, sometimes to their own detriment. Their new campaign is a hilarious marketing play on customer resentment... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
28
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Thought Leaders, Not Organizations, Are Enticing to Publications

By: Gini Dietrich | July 17, 2014 | 
43
Too often an organization hires a communications firm expecting magic to be built without their involvement. But a thought leader needs you, not your team... Read More
Gini Dietrich

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 | 
35
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More