Comments on: LeBron James: A PR Nightmare

By: DougSimon

DougSimon — Thu, 16 Jun 2011 20:30:56 +0000

Business and PR learned the wrong lessons from LeBron. It wasn’t bad PR that put him in hot water. It was a bad business decision. Here’s an article about that http://bit.ly/jF0dzS

By: udayan

udayan — Thu, 26 May 2011 10:13:02 +0000

Call me old fashioned, but I hate him for leaving Cleveland!

By: Nike is 3,000% Smarter Than Lebron’s Friends | Today's Impulse

Nike is 3,000% Smarter Than Lebron’s Friends | Today's Impulse — Thu, 10 Feb 2011 03:20:31 +0000

[...] look at facts, Nike is 3,000% smarter than LeBron’s friends who were advising him on his last decision. Yes, I did the math, and the 3,000% is pretty accurate +/- 4%. The crazy thing about it is, [...]

By: T-Shirt Impluse - The Post

T-Shirt Impluse - The Post — Wed, 27 Oct 2010 02:03:45 +0000

By: Tips for Getting More Comments on Your Blog | The Fight Against Destructive Spin

Sun, 18 Jul 2010 23:24:57 +0000

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By: Puneet Dutt

Puneet Dutt — Wed, 14 Jul 2010 17:10:14 +0000

There’s an Oscar Wilde quote that says “The only thing worse than being talked about is not being talked about.”

I think it may be a PR nightmare from the firm’s perspective, but just the idea that all of us are talking about him and this fiasco proves that it is all about who or what we’re talking about. Isn’t that what we as PR people should do … See Moreto keep our client/product relevant, current, and known?

Sometimes an unhinged, and remarkable wildfire is better than a contained and controlled campaign.

To that end, I think he succeeded, because before this, I had never heard of him. And perhaps, so many other people hadn’t. When I speak to basketball fans, they say that the NBA is suffering from support, and fans. This fiasco is just what the doctor ordered to pull the fans back, and keep them intrigued, after all a little mystery, and gossip goes a long way.

And even if they get one fan, old or new back, it was all worth the hype, and the wildfire campaign.

As Esther Steinfeld said in her blog post, “Even my great aunt was watching ESPN last night.”

I think that’s a success, and planned or not planned,whether anyone agrees with me or not, the whole nation got caught up in it, and I think that was genius.

By: Gini Dietrich

Gini Dietrich — Wed, 14 Jul 2010 14:57:12 +0000

OMG Jeremy! Did you see this?? http://adage.com/article?article_id=144882

By: Gini Dietrich

Gini Dietrich — Wed, 14 Jul 2010 14:51:29 +0000

Well, not true or I would have sent him this blog post. He has to follow me in order for me to send him a DM. Stupid Twitter rules!

And…I LOVE the conspiracy theory!!

By: Gini Dietrich

Gini Dietrich — Wed, 14 Jul 2010 14:50:20 +0000

I can’t wait until the Celtics take down the Heat! Before I wouldn’t have cared. I agree that he can fix his image…and that a couple of Rings will do just that. But he could have prevented an image blur to begin with. Egos and money. That’s all this is.

By: Gini Dietrich

Gini Dietrich — Wed, 14 Jul 2010 14:49:01 +0000

I’m actually not complaining Chicago didn’t get him. I would have liked to see him come here, but this post is about how he handled himself, from a PR/brand/communication perspective. I don’t agree with going on national television to break up with your team. It could have been handled much more respectfully and with more dignity, both for him and Cleveland.

So now I’ll take my self-proclaimed expertise and work on something for a client who pays me for that proclamation.