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Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
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It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard.

The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group.

She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro working in social media? I’m a PRSA member and of course thinking I should head to Orlando in October. But what about the social media conferences? Social Slam? Others? Thanks!”

I have one not-to-be-missed conference in today’s video, but leave the second recommendation to you.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

46 comments
nateriggs
nateriggs

Happy Birthday, Gini! Cheers! :) I totally want to catch up with you at Blogworld if you end up going. Vegas + bloggers = great time.

It's not particularly a PR conference, but I feel like the SocialFresh events always draw good content, crowds of cool kids and they are pretty affordable. Also a bit more intement in terms of settings. The next one is later this month in Tampa (where it's MUCH warmer than Columbus or Chicagoland) - http://socialfresh.com/tampa/

bgindra
bgindra

I agree that Counselors Academy always provides lots of good learning and networking. If the question is about social media conferences, I think Blogworld provides the best learning. Not only because of content but because everyone there is SO into it. It is a conference of the most social media-immersed folks around. Last year I went directly from Blogworld to PRSA International and I was pretty dissapointed with the lack of energy around social at PRSA. Felt like a lot of the people there approached it as a "have to do" rather than a "want to do," completely the opposite of Blogworld.

Happy Happy Gini! Hard to imagine you won't have a great day!

jonbuscall
jonbuscall

Happy Birthday (or "Grattis" as we say here). Hope Mr D treats you to something fabulous.

As for conferences, I wish the US was closer to Europe sometimes :)

BobReed
BobReed

Counselors Academy, hands down! If you are a small to medium-sized agency, this event is a MUST attend.

makarlin
makarlin

Happy Birthday (again)! Since I'll be attending Blog World this year, that's what gets my vote!

Shonali
Shonali

@ginidietrich Happy birthday, again and again and again and again. :) @EricaAllison I've found the last few PRSA conferences terrific and hope to make it to Orlando as well.

A completely "different" kind of event - I can't really call it a conference - that I personally got a lot out of was Ignite DC, organized by @geoffliving and his cohorts. It's like a mini-TED: 20 slides/5 minutes and you HAVE to stick to the format. The theme is not PR-related as such, but it's very interesting and a great way to boost one's presentation skills and ability to connect with an audience, which I think is a core part of PR. It also makes you pay attention to timing, story arc (h/t @jillfoster ) and creativity.

If there isn't something like that in your area, why not organize it? I think that would be mucho cool.

3HatsComm
3HatsComm

Working on your b-day, @ginidietrich ?! What's up with that? Kidding, enjoy your birthday. For Erica's question I don't have any suggestions but will be looking at the answers, see what others recommend.

Howie Goldfarb
Howie Goldfarb

Happy Birthday Gini!!!!!! So glad Atlanta got some snow for your birthday. And yes @EricaAllison rocks so cool you chose her question. Luckily for me I am not in PR so Spin Sucks and @Shonali 's blog are my PR conferences going on year round. I do want to go to SXSW but if I had the $$ for that then I would have the money for the http://wintermusicconference.com/ very important knowing one's priorities!

Howie Goldfarb
Howie Goldfarb

Wow I actually saw this as a Facebook post!!!! Like Oh My Gawd! Facebook sometimes works! On Thursdays. During odd numbered weeks. In the Winter. When it's sunny out.

CarmenBenitez
CarmenBenitez

Gini. I think it is also important to go to events like DEMO (not b/c we are participating), simply because at these types of events you get to see the emerging technology that will help shape a PR team's social efforts. To be in front of the trend helps to better understand what clients will need in the future. Oh and another very happy birthday to you, too! ***Heart***

EricaAllison
EricaAllison

Happy Happy Birthday, to YOU, to YOU! Love the video and thanks for the super sweet, amazing compliments - so looking forward to meeting you in person! I've looked at the Academy Conference and thought it would be beneficial; thanks for the stamp of approval!! Looking forward to hearing what everyone else has to say as well. Now, go enjoy your DAY!

ginidietrich
ginidietrich moderator

@bgindra OK. So let's make a deal. Drinks on me in Vegas and drinks on you, well, in Vegas! :)

bgindra
bgindra

@ginidietrich Haven't missed it in 3 years, so YES! This is shaping up to be a terrific year. Isn't it?

ginidietrich
ginidietrich moderator

@bgindra Are you going to Blogworld this year? If so, I'll get to see you TWICE!!

EricaAllison
EricaAllison

@Shonali @ginidietrich @geoffliving @jillfoster Thanks, Shonali! We have a TEDx Asheville here, but I like that idea as well. Have heard of the Ignite DC conference and will check it out (hasn't it already happened for this year?)...could be an option for the next.