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	<title>Comments on: PR Pros Not Keeping Up with What Journalists Want</title>
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	<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/</link>
	<description>Professional Development for PR and Marketing Pros</description>
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		<title>By: Top 7 Expert Social PR Guides and Tips &#124; SEO Crazy</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-122154</link>
		<dc:creator>Top 7 Expert Social PR Guides and Tips &#124; SEO Crazy</dc:creator>
		<pubDate>Wed, 26 Dec 2012 18:31:48 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-122154</guid>
		<description><![CDATA[[...] PR Pros Not Keeping Up with What Journalists Want by Spin Sucks [...]]]></description>
		<content:encoded><![CDATA[<p>[...] PR Pros Not Keeping Up with What Journalists Want by Spin Sucks [...]</p>
]]></content:encoded>
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		<title>By: How to Use Social Media for Effective Media Relations &#124; Blue Kite Marketing</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-118565</link>
		<dc:creator>How to Use Social Media for Effective Media Relations &#124; Blue Kite Marketing</dc:creator>
		<pubDate>Wed, 17 Oct 2012 13:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-118565</guid>
		<description><![CDATA[[...] Give journalists what they want – an online newsroom, images, video and other multimedia [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Give journalists what they want – an online newsroom, images, video and other multimedia [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Entrepreneurial Lessons Even if You're Not Starting a Business &#124; Spin Sucks</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112790</link>
		<dc:creator>Entrepreneurial Lessons Even if You're Not Starting a Business &#124; Spin Sucks</dc:creator>
		<pubDate>Tue, 28 Aug 2012 11:32:17 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112790</guid>
		<description><![CDATA[[...] entire media world did stories about it&#8230;we had a compelling story to tell and visuals to support it. From a PR perspective, it was a huge [...]]]></description>
		<content:encoded><![CDATA[<p>[...] entire media world did stories about it&#8230;we had a compelling story to tell and visuals to support it. From a PR perspective, it was a huge [...]</p>
]]></content:encoded>
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		<title>By: The Media Wants Your Corporate Video &#124; T60 Productions &#8211; THE BLOG</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112381</link>
		<dc:creator>The Media Wants Your Corporate Video &#124; T60 Productions &#8211; THE BLOG</dc:creator>
		<pubDate>Thu, 23 Aug 2012 12:04:42 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112381</guid>
		<description><![CDATA[[...] of her blog posts last week caught my attention. She wrote about how PR pros aren&#8217;t keeping up with what journalists want, and she cited some recent [...]]]></description>
		<content:encoded><![CDATA[<p>[...] of her blog posts last week caught my attention. She wrote about how PR pros aren&#8217;t keeping up with what journalists want, and she cited some recent [...]</p>
]]></content:encoded>
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	<item>
		<title>By: 10 Blogs Every Link Builder Should Read… That Aren’t About Link Building &#124; Software for SEO link building, social media marketing and public relations &#124; BuzzStream</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112379</link>
		<dc:creator>10 Blogs Every Link Builder Should Read… That Aren’t About Link Building &#124; Software for SEO link building, social media marketing and public relations &#124; BuzzStream</dc:creator>
		<pubDate>Thu, 23 Aug 2012 10:14:29 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112379</guid>
		<description><![CDATA[[...] PR Pros Not Keeping Up with What Journalists Want [...]]]></description>
		<content:encoded><![CDATA[<p>[...] PR Pros Not Keeping Up with What Journalists Want [...]</p>
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		<title>By: Kick in the stomach inspires PR pro to start her own firm - Socially Savvy!</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112081</link>
		<dc:creator>Kick in the stomach inspires PR pro to start her own firm - Socially Savvy!</dc:creator>
		<pubDate>Mon, 20 Aug 2012 09:09:11 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112081</guid>
		<description><![CDATA[[...] entire media world did stories about it—we had a compelling story to tell and visuals to support it. From a PR perspective, it was a huge [...]]]></description>
		<content:encoded><![CDATA[<p>[...] entire media world did stories about it—we had a compelling story to tell and visuals to support it. From a PR perspective, it was a huge [...]</p>
]]></content:encoded>
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	<item>
		<title>By: FletcherDoyle1</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112065</link>
		<dc:creator>FletcherDoyle1</dc:creator>
		<pubDate>Sat, 18 Aug 2012 19:51:54 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112065</guid>
		<description><![CDATA[.@Steveology @ginidietrich Love this. B-roll on file could help a lot of journalists complete videos after they interview subjects.]]></description>
		<content:encoded><![CDATA[<p>.@Steveology @ginidietrich Love this. B-roll on file could help a lot of journalists complete videos after they interview subjects.</p>
]]></content:encoded>
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	<item>
		<title>By: Fashion PR Fridays: Fashion, Marketing &#38; Social Media News 8.17.12 &#124; PR Couture: Fashion PR, Marketing &#38; Social Media</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-112064</link>
		<dc:creator>Fashion PR Fridays: Fashion, Marketing &#38; Social Media News 8.17.12 &#124; PR Couture: Fashion PR, Marketing &#38; Social Media</dc:creator>
		<pubDate>Sat, 18 Aug 2012 17:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-112064</guid>
		<description><![CDATA[[...] What journalists want&#8230;and proof PR pros just aren&#8217;t giving it to them (via Spin Sucks) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] What journalists want&#8230;and proof PR pros just aren&#8217;t giving it to them (via Spin Sucks) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: ginidietrich</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-111898</link>
		<dc:creator>ginidietrich</dc:creator>
		<pubDate>Fri, 17 Aug 2012 12:03:17 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-111898</guid>
		<description><![CDATA[ @ClayMorgan I don&#039;t think it has anything to do with being beholden to journalists either. The fact is, if you&#039;re a communications pro doing media relations, you need to work with journalists to give them what they want. Why is that so hard?]]></description>
		<content:encoded><![CDATA[<p> @ClayMorgan I don&#8217;t think it has anything to do with being beholden to journalists either. The fact is, if you&#8217;re a communications pro doing media relations, you need to work with journalists to give them what they want. Why is that so hard?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ginidietrich</title>
		<link>http://spinsucks.com/communication/pr-pros-not-keeping-up-with-what-journalists-want/#comment-111880</link>
		<dc:creator>ginidietrich</dc:creator>
		<pubDate>Thu, 16 Aug 2012 23:51:58 +0000</pubDate>
		<guid isPermaLink="false">http://spinsucks.com/?p=13241#comment-111880</guid>
		<description><![CDATA[@Chad_Cohen If anyone can save the world that way, it&#039;s you.]]></description>
		<content:encoded><![CDATA[<p>@Chad_Cohen If anyone can save the world that way, it&#8217;s you.</p>
]]></content:encoded>
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