Gini Dietrich

Public Relations for Sharks

By: Gini Dietrich | August 22, 2011 | 
174

A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week.

Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR.

I have no idea if Discovery Channel actually sent this to the radio stations. If they did, it seriously is the best PR ever.

There are 20 things that are more likely to kill you than sharks.

Are you ready?

  1. Obesity. Obesity kills 30,000 people every year.
  2. Lightning.Lightning kills 10,000 people every year.
  3. Texting. Texting kills 6,000 people every year.
  4. Hippos. Hippos kill 2,900 people every year.
  5. Airplanes. Airplanes kill 1,200 people every year.
  6. Volcanoes. Volcanoes kill 845 people every year.
  7. Autoerotic asphyxiation. Autoerotic asphyxiation (please don’t ask me to tell you what this is) kills 600 people every year.
  8. Shopping. Shopping on Black Friday kills 550 people every year (crazy freaking women).
  9. Falling. Falling out of bed kills 450 people every year.
  10. Bathtubs. Bathtubs kill 340 people every year.
  11. Deer. Deer kill 130 people every year.
  12. Icicles. Icicles kill 100 people every year…but only in Russia. No place else.
  13. Hot dogs. Hot dogs kill 70 people every year.
  14. Tornadoes. Tornadoes kill 60 people every year.
  15. Jellyfish. Jellyfish kill 40 people every year.
  16. Dogs. Dogs kill 30 people every year…but only in the United States.
  17. Ants. Ants kill 30 people every year. I believe this one because I’m deathly allergic to insect bites/stings…and fire ants sting.
  18. Football. High school football kills 20 people every year.
  19. Vending machines. Vending machines kill 13 people every year. Dead. Serious.
  20. Roller coasters. Roller coasters kill six people every year.

And sharks? Well, sharks kill only five people every year. And, according to the Discovery Channel, they’re always provoked by humans.

JAWS did poor sharks a serious injustice. This was very much needed PR. Respect.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • InfolinksInc

    Great PR! Who knew about Black Friday? I think I’ll stay home and eat turkey left-overs this year instead of shopping.

  • BobReed

    Context with relative known and non-typically recognized threats. Brilliant.

  • autumnmthompson

    I was a travel agent for years and one of my favorite things to tell people was you are more likely to be hit by lightning than die in a plane crash. I’m glad to know I was right!

  • HLeichsenring

    Those are real great statistics. I have to use them in onw of my next key-notes…

    Thanks for that – it made my day!

    Kind regards from Germany

    Hansjörg

  • You should check your stats. I read what was in a hot dog once — I think that number is low. 🙂

  • You need to do a video that combines as many of those 20 things in that list as you can, and we can all watch you defy death. You can leave out the ants since you already admitted to being deathly allergic to them.

  • BestRoofer

    OK, I’m liking sharks more and more, except for that guy Kevin on Shark Tank (he’s just mean)!

  • BestRoofer

    OK, I’m liking sharks more and more, except for that guy Kevin on Shark Tank (he’s just mean)!

  • There’s a reason I don’t go shopping on Black Friday! CRAZY people!

    Love Shark Week – it’s a hit in our house! And you’re right, great PR.

    I saw Jaws in the theater when it came out (I think I was 7) and holy moly did it terrify me – bad special effects and acting to boot. It took a while before I would head too far out past the breakers and only then with my Dad. Just telling Henry (my 8 y.o.) about the movie sent chills through him…yet he’ll watch Shark Week and Billy the Exterminator all day long! Go figure.

  • There’s a reason I don’t go shopping on Black Friday! CRAZY people!

    Love Shark Week – it’s a hit in our house! And you’re right, great PR.

    I saw Jaws in the theater when it came out (I think I was 7) and holy moly did it terrify me – bad special effects and acting to boot. It took a while before I would head too far out past the breakers and only then with my Dad. Just telling Henry (my 8 y.o.) about the movie sent chills through him…yet he’ll watch Shark Week and Billy the Exterminator all day long! Go figure.

  • M_Koehler

    Oh dear…..See you thought I was crazy when I used to say that damn football team was trying to kill me back in school. Stats don’t lie!! And this does provide good evidence as to why I will never, evereverever go to Russia or hunt deer. Shopping? Well thank goodness you have provided me with something can use when Mrs K asks me to get up on Black Friday to go shopping with her. No way, my life is too valuable to be stomped out fighting with some crazed hockeymom. And #7…..

  • lufferov

    Dogs only kill people in the United States? Wow, guess I’m safe then, I live in the UK, no dogs are going to kill me, thanks for clearing that one up!

  • jennwhinnem

    This is fantastic. I’m laughing aloud at work. This is in fact great PR!

  • ginidietrich

    @InfolinksInc Now I have a better reason not to shop on Black Friday than, “I don’t like crowds.”

  • ginidietrich

    @BobReed Funny, huh?

  • ginidietrich

    @autumnmthompson LMAO!! Did you make that up?!

  • ginidietrich

    @HLeichsenring I can’t wait to hear how the keynote goes after you use these!

  • ginidietrich

    @adamtoporek I’ve seen hot dogs made. It’s not pretty.

  • ginidietrich

    @BestRoofer That show is bad. It makes me hurt for the entrepreneurs.

  • ginidietrich

    @KenMueller I don’t know…it sounds like a lot of work to fall out of bed or let a vending machine fall on me.

  • The funny thing about this is that we just got back from vacation. About two weeks prior to heading to the NC beaches, there were stories on the news about 2 separate shark attack incidents not far from where we were staying, in just 18 inches of water. Never fails. I don’t fly frequently, but when I do, there is almost always a story about a plane crash right before I go. Or a roller coaster mishap before I go to an amusement park.

    I feel pretty safe around my dog, though I think my cat tries to kill me in my sleep…

  • ginidietrich

    @EricaAllison That’s because they did sharks a huge injustice. I say we ban JAWS!

  • I’m just trying to understand the hippo one. Do they just sit on people to kill them? Hmmm….Love it when witty human meets PR. 😉

    Happy Monday Gini, thanks for making us smile. 🙂

  • @ginidietrich you don’t have to let it fall on you. just use the vending machine while texting in a thunderstorm. see what happens.

  • ginidietrich

    @M_Koehler LOL!! When anyone’s wife asks them to go shopping with them on Black Friday, I fully expect you to pull out this blog post.

  • ginidietrich

    @lufferov Isn’t that strange? And icicles only kill people in Russia.

  • ginidietrich

    @jennwhinnem HAHAHAHA! I was laughing while I wrote it. And then I made Mr. D read it so I could see him laugh. He didn’t think it was as funny as we do.

  • ginidietrich

    @KenMueller I guess you just need to do all of those things more. Or maybe you’re the person in Alanis Morrisette’s “Ironic.”

  • ginidietrich

    @Marcus_Sheridan Maybe they roll over on people who are dumb enough to get in the mud pit with them? It’s odd that bulls didn’t make the list. I wonder how many people they kill every year?

  • ginidietrich

    @KenMueller While driving…

  • @ginidietrich@jennwhinnem That’s odd. I would think Mr. D. has a sense of humor. After all, he married you…

  • @ginidietrich in a tank full of jellyfish

  • ginidietrich

    @KenMueller@jennwhinnem Ba da dum.

  • I’m gonna be a bathtub for Halloween. Scary!

  • ginidietrich

    @dough I hope you don’t kill anyone!

  • @ginidietrich I’ll keep casualtiesunder 340

  • M_Koehler

    @ginidietrich @lufferov It’s because of the vodka. The wonderful vodka.

  • M_Koehler

    @ginidietrich @lufferov It’s because of the vodka. The wonderful vodka.

  • M_Koehler

    @ginidietrich Oh I fully intend to. “No dear, I’m not going. I’m hung over and and read this blog. It’s full of facts like the Weekly World News. It has the 8th highest circulation in the world. Pregnant man gives birth, that’s a fact.”.

  • M_Koehler

    @ginidietrich Oh I fully intend to. “No dear, I’m not going. I’m hung over and and read this blog. It’s full of facts like the Weekly World News. It has the 8th highest circulation in the world. Pregnant man gives birth, that’s a fact.”.

  • Vending machines?! Can’t believe those poor sharks get such a bad rap, while our 3pm snack attack can cause some serious damage. Damn you, Snickers bar! 😉

  • ginidietrich

    @Ali Mac LOL! You know people shake the machine to get their Snickers and falls on them and kills them.

  • @ginidietrich Definitely!! I’ve witnessed a few close calls myself! Some spare change and a mean sugar craving really can create some serious motivation – I can see how it’s more dangerous than the open water! Haha

  • glenn_ferrell

    Boy that puts stuff into perspective.

    You know – we’ve had major mainstream movies already on 5, 6, 7, 14, 16, 17 and a number of nice cameo roles for 20. But the rest of these wouldn’t make very good movies. Well, maybe if they were combined — say tornadoes and jellyfish — I can see the Syfy channel doing that.

    Makes you think though. No one would ever stick their hand in the mouth of a shark but how many naive suckers, without a second thought, stick their hand into the maw of a deadly vending machine.

  • glenn_ferrell

    @dough Hope you don’t have to climb too many stairs while trickortreating. (Dressed my kid up as a crayon once for Halloween. Couldn’t move his legs.)

  • John_Trader1

    Pretty clever PR Gini, I agree. Just as an FYI, Shark Week has recently become a lightning rod for environmental conservationists that feel the Discovery channel should be focused on saving sharks rather than sensationalizing them. I’m sure they were not that tickled when they heard this ad for Shark Week. Here is an idea of what these folks think of the series — http://www.care2.com/causes/should-shark-week-focus-on-conservation.html

    As you can see from the comments, this series is considered by some to be quite contentious.

  • @glenn_ferrell whoa. movie idea. we’ve had Snakes on a Plane, but what about Hippos on a Plane! or Jellyfish on a Plane!

  • @glenn_ferrell whoa. movie idea. we’ve had Snakes on a Plane, but what about Hippos on a Plane! or Jellyfish on a Plane!

  • This post is not only awesome but also a little unnerving. Falling out of bed? Hot dogs? Is nothing sacred?? 😉

  • This post is not only awesome but also a little unnerving. Falling out of bed? Hot dogs? Is nothing sacred?? 😉

  • and what isn’t mentioned here, is the circumstances surrounding all of these deaths. I would bet if you looked more closely, you would find that Stupidity is the #1 Killer of most of the people on this list…

  • Love these stats – they certainly make the point well – but I am pretty sure that they still won’t change folk’s opinion of sharks….. another case of spin winning out over the truth..!!

    I have just spent time in Australia – and over there people know that attacks are unlikely – so just get on with their daily life… Friends think nothing of going for a swim even though there are local shark sightings…..

    Similarly – even though I know that Vending machines are part of the Deceptacon’s advance armada – I still am happy to approach when I need my Dr Pepper fix… We are all daredevils in our own way

  • @KenMueller@glenn_ferrell I’d pay money to go see Hippos on a Plane.

  • @KenMueller@glenn_ferrell I’d pay money to go see Hippos on a Plane.

  • @Erin F.@glenn_ferrell OK. You are my witnesses. If this movie ever shows up in the theaters, this is my proof that it was my idea first!

  • @KenMueller Here you go, @Oatmeal has a nice little quiz to check if your cat is planning to kill you. http://www.catswhothrowupgrass.com/kill.php

  • I almost had a heart attack on a New York New York roller coaster, so add that, it makes 6.5 people every year, LOLI love sharks and I am sure there are at least 20 more things that will kill you before a shark does.

    Shark for president!!!

  • Always thought this was a good Shark Week promo. I know some non-profits do this; point out that statistically, their lessor known disease effects more people than a few well-known ones combined. Yes I know that comment is too unfunny but can’t help myself. I also don’t care for Black Friday shopping, so there. I guess bathtubs and deer need to work on their ‘sex’ appeal, get some new PR themselves. “Tonight on FOX: Bambi Fights Back… You’ll never go into the woods again.” FWIW.

  • @ginidietrich@Marcus_Sheridan lol, they actually kill you with their big teeth. not sure if it’s called tusks. one of the most significant Egyptian pharaohs was killed by a hippo.

    funny but true, they kill all the time.

  • @ginidietrich@Marcus_Sheridan lol, they actually kill you with their big teeth. not sure if it’s called tusks. one of the most significant Egyptian pharaohs was killed by a hippo.

    funny but true, they kill all the time.

  • @BestRoofer I looooove Shark Tank 🙂

  • This list is further proof of “survival of the fittest” if you are dumb enough to pull a vending machine on top of you….I can’t help you.

    You can’t fix stupid!

    Surprised construction sites are not on the list. I bet dumb people go wandering onto places they don’t belong all the time.

  • Sharks are a good example because they show in a rather neutral way how utterly stupid and irrational perceptions are shaped by popular culture. Substitute ethnic groups and any mysterious “other” that is disempowered and you can see a much bigger problem explained by analogy.

  • HLeichsenring

    @ginidietrich I will let you know

  • ginidietrich

    @wabbitoid So you’ll join my crusade in giving them free PR?

  • ginidietrich

    @NancyD68 Well, I don’t think they actually pull the machine on top of them. As suddenlyjamie said, “Some poor schmuck was trying to get a free candy bar and WHAM!”

  • ginidietrich

    @3HatsComm On the radio they said, “I guess it’s true when they say you’re more likely to be struck my lightning.”

  • ginidietrich

    @Brankica LOL! I think the heart attack is likely not the roller coasters fault.

  • ginidietrich

    @Brankica LOL! I think the heart attack is likely not the roller coasters fault.

  • ginidietrich

    @Nic_Cartwright FREE PR FOR SHARKS! And your vending machine comment made me LOL! I think the same…I’ll take the risk.

  • ginidietrich

    @Nic_Cartwright FREE PR FOR SHARKS! And your vending machine comment made me LOL! I think the same…I’ll take the risk.

  • ginidietrich

    @SaraHamil I think @KenMueller and @NancyD68 are right – it’s more stupidity than anything. I mean, bathtubs?! You know that’s because someone tried to dry their hair in the tub.

  • ginidietrich

    @John_Trader1 Oh give me a break. People are so funny. It doesn’t matter what you do – someone isn’t happy. Last time I looked, the Discovery Channel is TELEVISION.

  • @ginidietrich@SaraHamil@NancyD68 or tried to play with their favorite vending machine in the tub. DUH!

  • ginidietrich

    @KenMueller@Erin F.@glenn_ferrell I just laughed. Out loud. At Hippos On a Plane. In the Admiral’s Club. Sitting by myself.

  • ginidietrich

    @Brankica@Marcus_Sheridan What?! I’d rather it be because of my reason.

  • @ginidietrich@Erin F.@glenn_ferrell yeah, and I’ll be laughing all the way to the bank when this movie becomes a reality!

  • ginidietrich

    @KenMueller@SaraHamil@NancyD68 Or put a hippo in the tub with them.

  • @Brankica@ginidietrich@Marcus_SheridanEgypt, pharaohs, and hippos? I think I’m going to have to do some digging later today. 🙂

  • @InfolinksInc some poor guy got stomped to death in Wal-Mart out here in NY. It made national news. He got killed by the stampeded of crazy shoppers.

  • @ginidietrich it sure was!!! it was my first ever Roller coaster ride and I am never getting on another RC.

  • @Erin F.@ginidietrich@Marcus_Sheridan lol, I am not kidding you 🙂

  • @ginidietrich I’ve been doing my best for years! Anyone who has spent a lot of time in the water with sharks knows they aren’t dangerous. Any chance I get I go on a tear about how silly this is. But it’s what you have to expect when people who have no idea what the Hell they are saying latch onto something. So yes, count me in – I always stick up for the guys. They are not dangerous.

  • @KenMueller@ginidietrich@glenn_ferrell I think we need to get some marbles into the movie. Those hippos are very hungry, after all.

  • KevinVandever

    I have already started to write the next blockbuster, “Antlers”. Look for it in the summer of 2013.

    Also, I didn’t realize how dangerous it is to text. I will stop immediately! There are few times I’ve even gotten behind the wheel after a night of too much texting.

  • Hahaha!! I think all of my cube mates are wondering what I’m laughing so hard at…this is great, and great PR too. Note to self, don’t roll in the mud with a hippo, get bed rails and don’t shake that vending machine too hard…that might cover me!!

  • HowieSPM

    i won’t comment until i see the infographic.

  • HowieSPM

    @ginidietrich@NancyD68 i bet you never expected spinsucks to prove to the kansas, oklahoma, and texas boards of ed that evolution is a proven fact. but you did.

  • HowieSPM

    @ginidietrich@NancyD68 i bet you never expected spinsucks to prove to the kansas, oklahoma, and texas boards of ed that evolution is a proven fact. but you did.

  • Number 8 made me laugh, particularly this part “(crazy freaking women).” That should be put on a t-shirt. 😉

    I love the Animal Planet, Nat/Geo/Discovery/TLC shows about “creatures.” I saw one about hippos and how nasty they are. Apparently they are mean, ornery and happy to chomp on those who get in their way.

    Always find that sort of thing fascinating. But my favorite are those goofy scenes where they “relive attacks.” “Jack was out cleaning his laundry in the river. He didn’t have a clue that his dirty pants just happened to be in the same place as the Giant Hippo of Angeleno nor did he know that in a moment said Hippo would try to eat him…..”

  • HowieSPM

    @Brankica@ginidietrich if your first name starts with a B they make the coaster go faster.

  • HowieSPM

    @Brankica@ginidietrich if your first name starts with a B they make the coaster go faster.

  • HowieSPM
  • HowieSPM
  • HowieSPM

    @ginidietrich@KenMueller@jennwhinnem you forget doesn’t Mr. D have sting rays and tigers as PR clients? and the sharks out maneuvered him. of course he wouldn’t find this funny. now he has to work late to come up with a proper response for them. Maybe a Tiger Day event? Sting Ray jamboree?

  • Poor sharks really… all bad mouthed already… maybe they do need a cool PR.

    Ok, now for the list… how did hot dogs kill people…were they already obese or having that in bed… and fell out…or they were having it when lightning struck? I mean, is there is a correlation among the items in the group?

    Roller coasters… I am never getting on one again; and really how bad can a fall from bed be… or maybe it was while indulging in number 7! Do crazy things and see what happens 😉

  • @NancyD68@ginidietrich or maybe some angry guy punching the machine because his penny got stuck and the vending thing won’t work and punch, kick, hit, push, shake… wham…machine falls on you,..you’re dead 🙁

  • John_Trader1

    @ginidietrich I think it’s blown out of proportion too and wasn’t trying to be a Debbie Downer on this exciting blog. Just wanted to mention that no matter how clever or witty an ad campaign can be, there will always be those who the message doesn’t resonate with and will believe what they want to believe.

  • @ginidietrich you are a born daredevil… I ‘man-handled’ a stapler (they transform into miniature staple wielding assassins) myself this very morn….

    Looking forward to your next piece “Why Superman should really love Kryptonite”

  • @wabbitoid@ginidietrich I think it’s a stretch to say they aren’t dangerous….. You go into their world at your peril.. But if you treat them and their world right – as the list above proves – you are more likley to be killed by some pretty un-dangerous things…

    The world’s biggest killer is stupidity……

  • Not to mention the constant comparison to lawyers. Excluding, of course any readers/posters of Spinsucks that are lawyers. And of course the lawyers that are known and loved by any readers/posters to Spinsucks. Still leaves many lawyers to make fun of.

  • What about the heart attacks or other injuries the sharks cause, when they scare the livin SH*T out of people ? Hum ?

    How are the quads feelin ?

    Al

  • ginidietrich

    @KevinVandever Alright smart ass. I’m pretty sure they mean texting while driving.

  • ginidietrich

    @Cision LMAO!! Great note to self!

  • ginidietrich

    @HowieSPM I’m sorry, but there will be no infographic. jon aston prohibits me from doing so.

  • ginidietrich

    @TheJackB They seriously are insane, right? Anytime a friend or family member wants to me to shop, period, let alone on Black Friday, I look at them as if they are insane.

  • ginidietrich

    @TheJackB They seriously are insane, right? Anytime a friend or family member wants to me to shop, period, let alone on Black Friday, I look at them as if they are insane.

  • ginidietrich

    @Hajra LOL!! “while indulging in #7.” HAHAHAHAH!!

  • ginidietrich

    @barryrsilver True…there are still many. But you never know…you should still be careful.

  • ginidietrich

    @Al Smith Quads feel the same as earlier today. How was the golf?

  • glenn_ferrell

    @Erin F.@KenMueller lol ! Yeah, me too. But I wouldn’t want to get the center seat between them 🙂

    And who plays the lead ? John Goodman ? Actually I kind of like the idea of Whoopee Goldberg for this one…

  • glenn_ferrell

    @KevinVandever Or “Bambi’s Revenge”. Film it like one of these teen slasher flicks. Kids stranded in a cabin and outside is a pissed off deer and a rabbit with big feet.

  • glenn_ferrell

    @KevinVandever Or “Bambi’s Revenge”. Film it like one of these teen slasher flicks. Kids stranded in a cabin and outside is a pissed off deer and a rabbit with big feet.

  • ginidietrich

    @glenn_ferrell@KevinVandever Wow.

  • glenn_ferrell

    @Erin F.@KenMueller@ginidietrich True – and not at all likely to be satisfied by airline food.

    Let’s see now — hippos stomping through the aisles, marbles all over the floor, Whoopee Goldberg yelling “I’m sick and tired of these mother-f-ing hippos on this mother-f-ing plane !” Definitely Academy Award material — with Ken as best director 🙂

  • KevinVandever

    @ginidietrich Could be, but I’ve seen people walk into walls while texting. And given the new found danger of vending machines, image that lethal combination.

  • @ginidietrich I find the idea of getting a colonoscopy or lobotomy more inviting than hitting the malls during the holidays.

  • ginidietrich

    @TheJackB You know, I feel the very same way.

  • @ginidietrich I think your statistics may be a bit skewed. Vending machines probably kill more than 13 people annually, just not immediately.

  • @Brankica THAT ROLLER COASTER IS SCARY AS S–T! I’m sorry, but I am with you 100% here.

  • @KenMueller the common denominator…..

  • ginidietrich

    @barryrsilver I think that then falls into obesity.

  • ginidietrich

    @barryrsilver I think that then falls into obesity.

  • ginidietrich

    @Lisa Gerber@Brankica Sissies.

  • ginidietrich

    @Lisa Gerber@Brankica Sissies.

  • vitalyvt

    What a fun post Gini. Thanks for sharing it. Well, I can’t say that it was fun for all involved in those outrageous deaths. Nevertheless, thanks for sharing as I never would have thought about some of these crazy “Final Destination” types of deaths.

  • glenn_ferrell

    @KevinVandever@ginidietrich If there is a vending machine tipping over on me, I might speed dial rather than text.

  • kamkansas

    Good strategy! RT @ginidietrich Want to know how sharks are getting some PR? They’re blaming 20 other things http://t.co/YiONn2k

  • glenn_ferrell

    @ginidietrich@barryrsilverVery good – calories, sugar, food additives. A long slow death is definitely an option.

    Of course vending machines save lives too. That stuff they call coffee has probably saved my life on more than one long roadtrip. Now PR for vending machines — you could get paid for that, whereas the sharks are definitely a pro bono affair.

  • glenn_ferrell

    @NancyD68 I’m not sure. Maybe vending machines are “the fix” for stupid 🙂

  • glenn_ferrell

    @NancyD68 I’m not sure. Maybe vending machines are “the fix” for stupid 🙂

  • ginidietrich

    @Nic_Cartwright@wabbitoid Well, that and don’t let them smell blood.

  • ginidietrich

    @vitalyvt Well, someone has to take the risk so we have something to laugh about.

  • My parents took me to see Jaws when I was 5. Yes, you read that correctly, 5! Eventually (after I stopped taking baths for 3 years) I overcame this trauma and developed a (healthy) shark obsession. When someone tells me how afraid they are of sharks, I typically cite the same kinds of statistics you’ve included in your post!

    Interesting facts about the movie: Peter Benchley, who wrote the novel and co-wrote the screenplay, eventually became a shark conservationist. Jaws won 3 Academy Awards (editing, score, and sound), AND was nominated for Best Picture.

  • glenn_ferrell

    @KenMueller lol – I had a cat like that. Used to wait till about 2 AM and then attack my toes.

  • KDillabough

    @TomRedwine @ginidietrich Thanks for the RT Tom: it was fin-tabulous!

  • ginidietrich

    @PeterFaur HAHAHA! I wish I’d thought to include that. It would have been funny!

  • ginidietrich

    @StephLough I don’t make up the facts. I just report them. And come on! You KNOW some guy had a vending machine fall on him.

  • ginidietrich

    @ArveyColumbus LOL! Did you read the post? It was a funny

  • ginidietrich

    @sacevero I thought it was pretty funny!

  • ginidietrich

    @abailin LOL!!

  • StephLough

    @ginidietrich I wasn’t second guessing you! Then I’d believe it no question 🙂 but I’m curious how many are direct causes, like lightening.

  • @marianne.worley Heehee. I remember going to see Jurassic Park when I was nine or ten. My younger brothers came, too, and the youngest one – he would have been five or six – hid behind the movie seats for almost the entire movie. Poor guy.

  • ginidietrich

    @marianne.worley I read that as “shark conversationalist.”

  • Much respect! As a shark advocate, I am happy to hear that they are getting much-needed PR. I remember when I was little that the statistic that stuck with me was how bee stings kill more people a year than sharks. I think the fear factor of a shark attack often over-rules the reality of how many other things in our everyday lives are just as dangerous. It would be nice if sharks could get this kind of PR year-round, but I’ll hand it to the Discovery Channel for raising awareness at least during Shark Week. And want to know how much I love sharks? I bought a new white car today and named it “C.C.” which is short for carcharadon carcharias, the great white! Yeah, I’m that nerdy 😉

  • Narciso17

    Ohh…My…Goodness…With This Kind of Support, I Can See People Having a Million-Gallon Shark Tank March in DC…With Supporters Lugging Em’ Along…Demanding for More Comprehensive Dental Plans…Could Happen….Seeing How It Is, By Far, Their Best Asset…

  • Hot dogs. Unbelievable.

    This gives me a ton of good ideas going forward. Not that it hasn’t been done before, but there’s something to be said for pulling together facts like this.

    This is also a testament to radio: it’s not dead. Long live it. It’s always useful for things like this!

  • @ginidietrich 😀 Like Dr. Doolittle?

  • InfolinksInc

    @NancyD68 It’s really unbelievable! How ridiculous that people die buying things the day after we sit down with our loved ones and remember to be thankful! I’ve only gone shopping on Black Friday once – this year I will do my shopping from my computer screen – where I won’t be stampeded!

  • lauraclick

    Black Friday shopping??? Really? I mean, I knew there was a reason I avoid Black Friday like the plague, but now, it’s clear. I can’t go because I might DIE. That’s just insane! And who knew that hippos were such a problem?! Sheesh. Sharks really do get a bad rap.

    Fun post and love the idea. Those folks at Shark Week really know what they’re doing. It’s amazing the fan base that they’ve drummed up.

  • @marianne.worley I was right there with you Marianne, and since it came out in 75, I must have been 5 as well. I thought I had to be older; that’s called wishful thinking. I actually loved the movie and as I mentioned below, did get over my fear of the deep water. Too funny.

  • @TheJackB My son loves those shows…Dangerous Encounters, I think? It’s where they determine who would win in a battle: a hippo (and yes, they are nasty creatures) or a shark! After much simulation and orchestration of mechanical animals, the battle begins! 🙂

  • Too funny! I love it and it’s so true. And Shark Week is my favorite!!

  • Love, love, love this! And the sharks thank you. The check’s in the mail, I’m sure! 😉

  • I LOVE this! Here’s my favorite part…it’s seriously stellar PR and it’s just facts. The truth told well. Brilliant!

    Thanks for sharing Gini. Fire ants are absolutely the worst!

  • I LOVE this! Here’s my favorite part…it’s seriously stellar PR and it’s just facts. The truth told well. Brilliant!

    Thanks for sharing Gini. Fire ants are absolutely the worst!

  • I LOVE this! Here’s my favorite part…it’s seriously stellar PR and it’s just facts. The truth told well. Brilliant!

    Thanks for sharing Gini. Fire ants are absolutely the worst!

  • trontastic

    I wonder if there is an actual scientific name for those people who have a phobia of vending machines. I mean hey, if they are on this list, I’m sure there is someone out there with night terrors of a coke machine following them around town.

  • trontastic

    I wonder if there is an actual scientific name for those people who have a phobia of vending machines. I mean hey, if they are on this list, I’m sure there is someone out there with night terrors of a coke machine following them around town.

  • @trontastic Haha! That sounds like the inspiration for a comic.

  • trontastic

    @Erin F. I could most definitely see my fav. comic character (Calvin) running from a soda machine!

  • @trontastic Nice! I actually used a Calvin and Hobbes comic with the post I wrote today. 🙂

  • Hippos kill more people than airplanes. Good to know when I’m having my regular flying anxiety.

  • orbiteers

    @jasonyormark @ginidietrich “PR for Sharks” Believe it or not, our next newsletter is “PR for Ninjas” I’ll share in a few days… ^ac

  • alyssanation

    Awesome PR #justthefacts RT @ucfadpr Sharks need some positive PR too. bit.ly/rpnUhf

  • taylorschlueter

    @ucfadpr love that article on sharks! Respect!

  • Doc_Samantha

    @creativemercury YES!! This is neat!

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  • rideboulderco

    @ginidietrich yes, but did I mention the Hippos?! Seemed somewhat crazy to close part of the beach as if the sharks would know to stay put

  • Gosh, if we applied the same level of energy, vigil and concern we do regarding shark sightings to obesity our nation would be a far healthier place. When I was in San Diego, Mission Beach to be exact, a single shark sighting brought out 6 camera crews, 2 helicopters, a life guard boat and several warnings signs. We simply walked a mile to the open beach and went swimming. I wonder if the difference in attitude is because things like health or lifestyle changes require time and commitment and rare and unexpected events (like a shark sighting) only require an emotional investment of a day.

    Thanks for the great post!

  • ginidietrich

    @rideboulderco LOL! Were there also vending machines out there?!

  • Leon

    G’Day Gini,

    Thanks for this wonderful list. Makes me wonder; how many spelling mistakes does it take to kill a blogger? How many Sales Lions die from extreme answerinism each year? How many Mavs does it take to kill a Heat? How many PR releases kill an advert each year? How much bad drumming does it take to kill a musician?

    And naturally, how many creative writing programs kill off aspiring novelists annually?

    Look forward to your announcing an appropriate contest.

    RegardsLeon

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  • TheBookWheel

    I’m in the middle of a 6-month shark policy and conservation study and the effects of the declining shark populations are massive! I wish more people understood the importance they play in our ecosystem and stopped thinking of them as such horrible creatures!

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