@tinu Not Twitters GR8est moment really bad pr 4 a social media comp that should know better what R they thinking
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Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
Have you ever heard of censorship?
According to Dictionary.com, censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.”
And now the “etc.” has extended to Twitter.
A critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with no update on when it might be reinstated.
The Back Story
Like many of you, Guy Adams, a writer for The Independent in Great Britain, but resident of Los Angeles, took to Twitter to criticize NBC for its tape delay of the opening ceremonies, subpar reporting, and silly policy that won’t allow us to see the games in real-time, though (by the time we see the coverage) we already know what happens.
He was relentless in his tweets, but didn’t say anything (in my opinion) I haven’t seen from my friends all over Facebook and Twitter.
Am I alone in wondering why NBC Olympics think its [sic] acceptable to pretend this road race is being broadcast live?
Matt Lauer: ‘Madagascar, a location indelibly associated with a couple of recent animated movies.
Adams encouraged Lauer “to shut up” and called out Gary Zenkel, the president of NBC Olympics, as the “moronic exec behind the time delay.” And he said Zenkel should be fired.
During one of his tweets about Zenkel, he tweeted the NBC executive’s email address and encouraged his followers to send him a note.
Twitter Account Suspended
This tweet was what created the account suspension.
Adams said he filed a story with The Independent and, when he went to Twitter, discovered his account was gone.
When working with Twitter support, he was told:
But Adams insists Zenkel’s email address is easily found on Google so he didn’t, in fact, violate the Twitter terms of service.
Censorship or “Rules”?
The suspension generated speculation that NBC has been involved in the decision from Twitter because they are partners during the Olympic Games.
NBC released a statement saying:
We filed a complaint with Twitter because a user tweeted the personal information of one of our executives. According to Twitter, this is a violation of their privacy policy. Twitter alone levies discipline.
Whether or not the relationship (and complaint from) with NBC had anything to do with the suspension, this feels very much like censorship to me.
While there isn’t an official reading through tweets (as according to the formal definition), the objectionable parts of Adams’s Twitter account have been suspended.
If Adams had tweeted Zenkel’s home address and phone number, I can understand the suspension. But an email address that is easily found with a Google search?
What do you think? Deserved suspension or censorship?
Update: This morning, The Telegraph reported that it was Twitter who alerted NBC to the offensive tweet and walked them through how to file a complaint.
Update: This afternoon, The Independent reported Adams’ Twitter account has been reinstated.
About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013
@Steveology When the power of th corporate world falls to the power of the people?
@andreibuspro Seriously. I would die without my Twitter account.
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I just tweeted phone numbers and email addresses and surprisingly enough, they didn't suspend my account. What's a guy gotta do to get into Twitter jail around here? Yeah, this crap is straight out of Stalin's NKVD book... minus the torture and killings, of course
@SociallyGenius I can get you suspended, if you like!
Latest blog post: Social Media: The New Olympic Sport
So what? Twitter is a private company. No one has a right to have anything broadcast on Twitter (or Facebook or LinkedIn or any other social media outlet). People can vote with their feet -- in this case, by not using the service. But as to what Twitter can do within their rights... they can "censor" any content they want.
@GoSeeWrite See what I said to your comment below. The issue is the policy isn't enforced across the board. If you want to "censor," do it the same to everyone who breaks the policy, not just those who hurt the feelings of your corporate sponsors.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
I tweeted that the constant squawking and overanalysis by the color commentators were driving me crazy, and IT'S NOT ABOUT YOU, MR. ANNOUNCER. Thankfully, my account is still active.
@barrettrossie You'd better be careful... !!
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
Evidently Twitter has now reinstated Guy Adams' account. http://www.independent.co.uk/opinion/commentators/guy-adams-happy-news--im-no-longer-verboten-in-twitterland-7994947.html
@mdyoder Yes, thank you! I was on a plane so I've updated the post now.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@jonmikelbailey Right? With the news that Twitter actually NBC about this, I really have no idea what to think. I still think it's censorship by Twitter. This is just crazy.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich @jonmikelbailey This latest news is insane. I'm gonna tweet your email and phone number out and see if they report me to you.
Latest blog post: Curators and Gatekeepers: Who Do You Trust?
@KenMueller @ginidietrich @jonmikelbailey Do it, Ken, do it! Channel the Golden Tornado within! ;)
@ginidietrich @jonmikelbailey Don't tempt me!
Latest blog post: Curators and Gatekeepers: Who Do You Trust?
@KenMueller @jonmikelbailey DO IT! (OK - not really)
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
NBC DESERVES to be criticized. My Canadian friends are sending me links to CTV! I think we should runs contest for "Most ridiculous question posed by an NBC interviewer." Andrea Kremer has asked two doozies poolside!
@Suzi_C Let's do it! LOL!!
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
It is also in keeping with NBC's gross lack of attention to ethical journalistic integrity. Disgusting, but not surprising. Nonetheless...GO TEAM USA!!!!!
@RandyRoberson GO TEAM USA is right!
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
I'm surprised Twitter complied with NBC. Maybe they just didn't want to ruffle any feathers with NBC right in the middle of a massive boost in usage numbers. But come on. I would've thought that those at Twitter would be the kind of people to laugh at NBC for thinking an email address that is easily found with a Google search as "private."
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@annedreshfield From what I read, Twitter is the one who alerted NBC to the Tweets in the first place - acting as policeman, judge and jury.
@AmyMccTobin Hmm, the NBC statement above says they filed a complaint, and then left it up to Twitter to decide on the form of discipline.
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@annedreshfield @ginidietrich What kills me is that they actually tattled to NBC - there's no other way to describe it. They went out of their way to police that account. DO THEY NOT KNOW WHO THEIR BASE IS? It's us - techie geeks, kids and free thinkers who want a direct voice that isn't 'spun.'
@ginidietrich @AmyMccTobin Interesting that they sent a lawyer out to give the statement rather than the CEO.
Latest blog post: Test
@annedreshfield @AmyMccTobin I'm not a fan, either. I think they took this way too far.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich @AmyMccTobin Ah, yeah, I just read that over at The Next Web! Have you guys read Twitter's official statement? I'm not a fan of how they've acted or responded to the backlash.
Latest blog post: Test
@annedreshfield @AmyMccTobin Amy is right. After I published (and haven't had time to update - just got to my hotel), an NBC rep said Twitter alerted them.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@amberdegrace That's what I think, too. They're caving to corporate sponsors...without being asked to.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@rachaelseda It's totally ridiculous. And it's gotten worse as the day has gone on .
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich Definitely censorship. What's ironic about it is that this is the same company (Twitter) benefitted publicity wise from not standing in the way of activists that brought about the Arab Spring and other seminal geo-political moments. But when it comes to a major business interest, its motivations are different. The calculation in Twitter HQ is about how much the business relationship was worth vs. the potential backlash. It was a miscalculation, obviously.
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@TedWeismann In the U.S., none-the-less! What happened to not interfering with specific tweets? Man, oh, man.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
He's got his account back. If it's true that Twitter reported the tweet to NBC AND walked them through the suspension request procedures...well, that just really sucks! http://mashable.com/2012/07/31/twitter-nbc-banned-journalist/
@AmyMccTobin I really don't know what to think about that. Caving to corporate sponsors without being asked to?
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
Just a little update: Adams is back on Twitter. He got an email telling him that "the complainant retracted their original request … Therefore your account has been unsuspended.”
In response to the brouhaha, NBC Sports president has said, "It's not everyone’s inalienable right to get whatever they want." (Well, I feel properly put in my place.) They bowed to the pressure regarding Adams, but not to our request to watch the Olympics in real time.
And now the IOC has asked people to limit their tweets to "non-emergencies." The craziness continues.
@magriebler It's amazing to me that organizations think they can control social media. It just goes to show how much work we still have left to do.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich @magriebler You are so right. I'm continually amazed at how uninformed and ignorant corporate america continues to be about social media. If they would embrace it, it could be such an asset yet they continue to bury their head in the sand and try to control the message. But as @magriebler said, I guess it's job security. :)
This is why social media for business isn't as simple as certain social media advocates would like to make it out to be. There's always gonna be a fine line between what you "think" you can tweet/post and what the company you work for will "allow" or deem "acceptable" for you to tweet/post. The more employees companies allow that freedom to, the more of these types of issues will rear their ugly little heads...
Just my stupid two cents.
@danperezfilms I agree with you, Dan. But this isn't a case of an employee tweeting something and a company getting mad. This is a case of the social network saying to their corporate sponsor, "Hey, um, you might want to see this." It's bad.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich Why is that bad? If I owned a publishing outlet (and I do -- I own my blog) I very well censor things. If I an working with a sponsor on a project, I never would let a competitor hijack the comments on a post. Twitter is a business -- NOT a public good. If they want to do things they think will maximize their earnings, they are well within their rights to. And what people can do if they don't like it is... stop using them.
@GoSeeWrite @ginidietrich Except if your an auto company. Then the government will bail you out. ;)
@mdyoder @ginidietrich No business owes you anything. Nor do you owe any business to do business with them. Businesses go out of business all the time because they make bad decisions. Happens daily.
If Twitter screws up they are no different than any other business. Is is bad business for Twitter to do what it did? Maybe. But that is THEIR decision. Your decision is whether you will continue to use your product.
Get elected to the Twitter Board of Directors and then you can make their business decisions for them. Short of that... you have a vote... vote with how you give them business or don't. Not a tough concept.
@GoSeeWrite @ginidietrich Yes, from a legal and business perspective, Twitter can choose to run their business any way they like. But, as @ginidietrich pointed out, we live in a world of transparency and honesty and Twitter should know better than most that you can't control the message or what people are saying. Word of mouth has become world of mouth and people will find a way to get the word out.
You said something about Google (or any company) doesn't owe it to the world to run their search like we want. Don't they? Aren't we the ones paying the bills? Don't they owe it to their stock holders to run their business in a way that attracts customers rather than repels them? Sounds like smart business to me. I could give you plenty of examples of companies who tried to control the message and bully an individual with their corporate dollars and law firms. It doesn't work like it used to in a world where people use social media.
@ginidietrich Its not a First Amendment issue. That is reserved for government censorship. This is a private entity. One thing that annoys me (I am a lawyer) is when people confuse First Amendment issues with non-government action.
There is "censorship" every day, everywhere you look and there is nothing wrong with it at all, legally.
Look, it is no different than a newspaper, say the NY Times, being more favorable to its advertisers if they wish. Why? Because they are a private media entity. They can cover whatever news they want to cover or not cover stuff they don't want to cover. They can erase comments on their website. They can "censor" as they see fit.
Twitter is no different. People seem to assume that social media companies are some sort of quasi-public interest entities. They simply aren't. Like any company (or any private individual), they are pretty much free to do what they want.
You don't like how they conducted their business. That's fine. You have a few recourses: (1) complain. Which you have done in this post and (2) stop using their service. Free markets work when people vote with their feet. But they owe you absolutely nothing. Nadda. They don't work for you. Nor do you elect their Board of Directors. They are no different than Wal-Mart or American Airlines. They are a private business that can set their own rules (within some legal limits) and then enforce them or ignore them as they see fit.
Similarly, I don't use google search anymore, because I disagree with how they conduct their business now. But does Google "owe it to the world" to run their search like we would want? Of course not. They run it as their own business.
@GoSeeWrite I totally disagree. This is a case of someone being critical of a big U.S. media outlet and being shut down for it. Even though it's not removed by the government, it's still censorship and we live in a country of freedom of speech and being able to say what we think. We also live in a world of transparency and honesty, which this flies in the face of.
I do agree it's a free market and people are free to stop using Twitter if they don't like how they run their business. But I think it's bigger than that. Everyone is trying to (still) figure out how social media affects big events - such as the Olympics - and whether or not they can control it. In this case, it's pretty clear they tried to control the criticism and lost.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
@ginidietrich They don't need to apply to everyone equally. Twitter is a private company. They are free to do with their business as they wish. And the people that don't agree with how they do their line of business are free to.... stop using them.
Of course they give preference to a corporate sponsor. That's business. Makes total sense and frankly, they'd be moronic for not figuring out ways to promote their sponsors' interests. That's one way they make money, as a business.
Its a free market. People are free to stop using Twitter if they don't like how they are running their business. Twitter is not a public service. It isn't run by government. It isn't a non-profit. It isn't in the business of being "fair" or "reasonable." Its in the business of business, which is about making money.
If they end up losing money because of some practice they engage in (this one or others) because people stop using their service or because sponsors stop paying them money, they are likely to change their practices. But for people to think that Twitter, or Facebook, or LinkedIn or Reddit or any other private business "owes us" something about how they operate is simply a misguided way of looking at how free markets and business works.
@GoSeeWrite The problem, though, is the same rules don't apply to everyone. Roger pointed out below there are at least two examples of the same types of tweets that have been distributed and those account holders have not been shut down. I don't mind if Twitter has a policy and, if someone breaks it, their account is shut down. But don't give preferential treatment to a corporate sponsor by not only alerting them to the tweet, but also showing them how to file a complaint. That or change the vision so you don't pretend to be altruistic and fight the man.
Latest blog post: Kintsugi, Innovation, and Organizational Democracy
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